Business Environment and External Influences

The present assignment has outlined the business activities of DHL, covering various aspects such as corporate social responsibility and evaluation in the core competencies of the firm. It also examines primary external influences on the business activities, including customers, clients, suppliers, competitors, economic, and environmental development.

CONTEMPORARY
DEVELOPMENTS IN
BUSINESS AND
MANAGEMENT

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
Description on overview of primary external influence, and explain the particular importance
to each enterprise. .......................................................................................................................1
TASK 2 ...........................................................................................................................................4
2. Selection of one of suitable them. ..........................................................................................4
1. Influences within Organization Policies and Decision Making..............................................5
Evaluation in the effectiveness of DHL's response-...................................................................6
Areas for improvement in business enterprise- ..........................................................................7
CONCLUSION................................................................................................................................8

INTRODUCTION
The business environment of firm is consists of various factors as are political, social,
economical, technological and environmental etc. This kind of forces can have power to control
and influence business activities. It can potentially have positive as well as negative impact over
business activities (Berger, 2010). The present report will outline the activities of DHL. The
main element of this assignment as are customers, clients, suppliers, competitors etc. DHL works
as small company shipping papers by Air-plan from San Francisco to Honolulu1 to global
company shipping EVERYTHING around the world. It engaged in services as are delivering the
merchandise by rail, road, air, Asia and sea, they provide solution to services and find out
solutions for customers. DHL has captured 25% of market share in UK. The main aim of the
enterprise is to control the economic downturn, to cope up with the factors like business capital
and investment. With the help of this there can be big amount of corporation and it can be
happen by reduce the cost of employment, company restructuring its strategies, Inventory
liquidation etc. This is helpful in relation to carry out the activities effectively and efficiently.
TASK 1
Description on overview of primary external influence, and explain the particular importance to
each enterprise.
Overview of company- The DHL is focusing over the activities of European region.
With the help of strategic planning the firm is able to operate the activities in the effective mode
(Eizirik, 2017). This firm work as to provide wide range of services and solution to the
customers by working as transport of letters, information to transport of parcel and goods etc.
DHL provide standardized product and services to customers. They provide differed kind of
services to the service users as are -
1. Same day- under this there is immediate pic up of the shipment with the help of
dedicated courier. This is both logically and globally depending on the country. It is the
kind of emergency delivery within the same day with the help of dedicated network.
2. Time definite- under this there is door to door delivery by a certain time, it can be done
overnight and next possible day of business activity.
3. Day definite- under this there is reliable door to door deliver within the period of specific
time.
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4. Optional services- in this the shipping of the good will be done on the basis of the
customer convenience and it also helps in support the expression in transportation
(Flemming and et.al., 2017).
Hence, it can be said that in order to make it affective, It is essential to provide effective service
to customers so that things can be maintained in expertise mode. Primary external service of
DHL, is defined in following manner as are-
In this it can be said that changes in the environment of business can creates the both kind
of opportunities and threats to the development in organisation. Thus, it can be said that it is very
essential to understand the continuous monitoring the business activities in order to build
activities of firm effectively (Gabriel, 2017). In this development strategic capabilities can work
as to move the organisation forwards and bring improvement in the services and products to
meet and to understand the need of customer's. These all are defined in following manner as are-
Political- European region is stable environment and it is not affected by the political
crisis. As per the present scenario the EU enlargement has removed the all kind of boarder lines,
and make trade business more accessible for its customer's. This term has given grater
opportunities to business and wide range of companies and beneficial for their customers (Ju and
et.al., 2017). EU has built up confidence in European political and economical future of each
member which is essential to make the long term decision, strategies and investment plans. In the
present time the company is having highly competitive market in order to establish strong and
powerful position. Thus, it can be said that the European is stable environment where no kind of
political changes can be expected.
Economic- In the market of Europe there is potential market in relation to courier express
and parcel. It is directly related to the level of GDP of the country. The activities of global trade
is one the rising level and together with industrialization has made courier express and parcel
service. Due to economic crisis, the product life cycle has been reduced due to this the quality
awareness among the customer is rising in the rapidly manner. In order to make the companies
successful it is essential to maintain high quality standards (Lis and Tomanek, 2017). In order to
cop up with here is essential to strengthen the position and have expansion of business if it is
possible. Thus, it can be said that the reduction in the cost is inevitable for each entity and
restructuring and outsourcing are the two ways of dealing it in effectively.
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Socio culture environment- The third step is essential in order to give major focus over the
factor of society. The entity need to take various initiative so that things can be cope up
effectively. This kind of forces affects customers attitudes, beliefs, interest and opinion. If they
do not provide services as per the need and wants of the customer than they will surely loose the
market share. Thus, it can be said that the emerging markets are those trends which is taking
various kind of initiatives in order to have the rapid growth in the market. In this manner to cope
up with this it is very essential to take the research and development activity in the expertise
mode (Lucyk. Tang and Quan, 2017). The DHL need to provide its services as it is able to deal
with customer satisfactions, surveys in market and building of company brand image play
effective role in this.
Technological environment- The technology environment plays vital role in order to
bring innovation in the market. Thus, it can be said that the modern technology and environment
is the key to get the success in market (Maheswari and Umamaheswari, 2017). IT is the most
important technology factor in relation to logistic business in this firm activities speed and
reliable plays the greater role. Company is investing huge amount of money in order to have
development and maintenance of the IT infrastructure.
Legal environment- In this it can be said that the legal role plays the effective role in
relation to operating the function of enterprise in systematically manner. With the help of this the
firm can able to operate its business activities in legislative framework. The company is bound to
follow the obligation like directives, taxes, rules this all need to be aligned in order to operate the
function of entities. By investing into the environment friendly option the firm is able to get the
long term sustainability in market.
Environmental analysis- In this it can be said that the transportation industries are
causes wide impact on the green house and its atmosphere. The activities of transportation
companies are largely dependent over the prices of fuels and reduction in the dependencies so
that firm can operate is function in the economical manner. With the help of having changes in
the vehicle it is the only option which can work as to have the have reduction in the air pollution
activation sin the market (Zane, Welsh and Zimmerman, 2017). Thus, DHL need to take the
various initiatives in order to cope up with the environment factor to the firm.
SWOT on Activities of DHL-
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This is helpful factor in order to analyse the internal and external factor of business enterprise.
The factor of SWOT is helpful to analyse the external factor of enterprise. Thus, it will be
included two kind of factor as are opportunity and threats.
Opportunity- In order to have increment in the market share of the firm it is essential to
have the acquisition or mergers with the logistics companies so that firm is able to earn the
competitive advantage in market (Lucyk. Tang and Quan, 2017). Thus, it can be said that
emerging market represent the potential affect in order to have the rapid growth of economy.
This kind of opportunity is helpful in relation to enter and establish brand image so that firm is
able to get market share.
Threat- The major threat to DHL is to take various initiative in order to cope up with
business activities, the present market condition are changing very speedily in this manner the
firm need to operate their function in effectively and efficiently. They need to perform their
business activities by taking better Customer satisfaction surveys, market surveys, employee
surveys play important role in building company's brand and image (Maheswari and
Umamaheswari, 2017). This will be assistive in order to have the long term sustainability in
market. In this the firm need to deal with those factor which are environment friendly and in this
manner the entity need to have the use of those technologies which is helpful in relation to
balanced by larger portfolio of environmental friendly oriented customers. Thus, it can be said
that the modern technology is very essential to get the key success to the firm.
TASK 2
2. Selection of one of suitable them.
Corporate social responsibilities and sustainability- This is one of the effective
method which is helpful in relation to creation of the social and environmental aspects as well it
is helpful in order to enhance economical value into the core strategies and operation of business
enterprise. This is very helpful in order to having improvement and management of business risk
and opportunities. This is helpful in order to enhancing long term social and environmental
sustainability. This is the integral part of corporate strategy (Lis and Tomanek, 2017). It is
helpful in relation put it majors focus over the environment protection. Disaster management and
support environment volunteerism. The main goal of the DHL is to become provider, employer
and system of choice. In this manner they need to invent the environmental protection which will
be helpful for them to minimize the negative impact in the activities of business enterprise. The
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DHL is taking various step to provide high level of motivation in employees so it can contribute
to corporate culture founded on trust and mutual confidence. This all are the things in which firm
is contributing towards the activities of corporate social responsibilities. The strategic goals
behind DHL is to leverage the core competencies of firm. This is helpful in order to make
positive contribution to society and the environment. In this manner there are three things are
given which is need to be defined in order to carry out the activities of firm in the large manner
as are-
1. Influences within Organization Policies and Decision Making
There are various number of communities programmer are held by the DHL. In this they
are taking various initiatives to held the event so that environment pollution factor can be reduce
and firm can operate its business activities effectively. The code of conduct is the integral part of
the corporate culture and it is related with the guiding principle of strategy. The code of conduct
is helpful in relation to understand day to day workplace conduct. The corporate social
responsibility is need to be carried in order to bring the large amount of sustainability in market.
It is helpful in relation to focusing over the maximization process of speed. The DHL is
proposing the event and the focus in relation to understand the awareness the aspects of
environmental factors.
The purposes of the events was to help local individual in order to have a better
understanding towards organization policies and characteristics, in this way the DHL need to
take the proper decision in order to provide parcel services in the timely manner. In this it can
be said that the code of conduct the sets the principles in relation to conduct the business
activities in ethical manner (Greene, 2017). In order to make it effective it is very important to
take the corrective decision in the enterprise so that entity is able to undertake business activities
effectively. In this DHL takes out the various of technical and organizational security measures
to protect the personal data in order to bring violated.
The main DHL policy in relation to achieve the approach as to creating economic, social
and environmental value for our stakeholders and the planet. The main aim of DHL is to create
the benchmark so that firm can operate its business activities effectively. With the help of
applying code of conduct the all individual in firm and it is also helpful in manner to get the
success of the company. The organisation goals defined the objectives and rules which all works
as to reflect the commitment to responsibilities, ethically irreproachable and it is having the
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legally compliant behaviour. The fir is taking various efforts in relation to policy and decision
making as are-
Quality focus- In this the main commitment to quality is the core part to business enterprise. In
this it can be sated that in order to achieve the high quality it is very important to improve the
structure and processes for benefits to customers (Ju and et.al., 2017). The quality is not only
consider in relation tio product, service and management but it is also related to the behaviour.
Customer satisfaction- The main aim of DHL is to maintain the satisfaction of the customer in
the high way. This kind of factors will be helpful to guarantees the success so that all activities
can be carried out altogether (Flemming and et.al., 2017). By delivering the parcel to the
customer the organisation si working in order to attend the various objectives of enterprise. With
the help of prioritize the customer focus the entity is taking various initiatives, so that they are
able to conduct the activities of the firm expertise. The entity is putting major focus over the
ethical, social and environmental performance as much as by the quality of our service.
Transparency- In this it is very essential to deal with the customers, shareholders, employees,
suppliers and business partner so that they all are able to carried out activities of firm effectively.
In this it can be said that transparency and guidance communication activities so that all are
carried out effectively (Lucyk. Tang and Quan, 2017). This is one of the core aspect of every
business enterprise with the help of this the firm is able to undertake the activities of firm in the
expertise manner.
Shareholders trust- In order to make the sound and transparent corporate management to is
very essential to maintain the trust if shareholders and investors. This kind of activities will be
helpful in relation to have increment in value of shareholder.
2. Evaluation in the effectiveness of DHL's response-
There is need to propose the event in relation to business activities of DHL, in this
manner it is very important to increasing the interest in environmental protection and realizing
the importance of harmony (Flemming and et.al., 2017). In order to cope up with the activities of
the firm it is very essential to maintain the economic and environmental development. This kind
of activities are essential in order to enhance the sustainability in the market. DHL express that
they are able to built the success on committed employees and experts. This company has space
in the large amount of the money in the research and development area of the business enterprise
(Lis and Tomanek, 2017). They work as to express the tight corporation with the other decision,
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it is very helpful in order to understand the needs of the customers in effective manner. The DHL
works as to pay the major focus on the marketing and sales department as there is need to
understand the presentation of the brand image so that each firm is able to undertake its activities
effectively (Maheswari and Umamaheswari, 2017). They need to hire the skilled workforce as
they know that educated customers and employer will be helpful in relation to bring future
benefit to the enterprise. In this it can be said that the core competencies of the firm reflect the
competitive advantage in the market. In this they need to take various kind of initiative in order
to be differentiate, more profitable and successful firm in the market and this is taking effective
steps in order to gain market share to the firm.
The DHL express core competency in relation to take the guaranty about the having the
fastest delivery service to customers with the good quality. The main aim of DHL is to have
contribution in the innovation, quality, productivity and its all provide career development
opportunities to their employees. In this it can be true to said that the analysis of External
environment discovered an opportunity for DHL in relation to have increment in the market
share by merging with other logistics companies or newly liberalized companies. There is need
to have potentially rapid growth in the firm (Maheswari and Umamaheswari, 2017). The
operation of the company was affected in the badly manner at the time of economic crisis. In this
way it is essential to mitigate the changes so that firm is bale to capture the long term share.
Economic crisis gas affected the working enterprise of the firm, in order to slow down of
economy and decrease of revenue. In this it is essential to be successful in the companies work in
order to have development of their competencies with the help of this kind of activities they are
able to be core competencies to get larger competitive advantage in the market. Thus, it can be
true to said that the DHL invented the Road map in order to enhance Value program to give
major focus on transparency, profitability, cost reduction, performance, organic growth,
sustained gain in the company value, etc. In addition to this it can be said that, one of the major
driving force behind the programs and initiatives is are as people, human resources managers,
organization itself (Zane, Welsh and Zimmerman, 2017). This will be helpful in order to
enhancing the brand image of the firm. Thus, under this it can be said that the Social cost and
responsibility of companies works as to represents major weakness for business enterprise in
relation to the fines, taxes and customers' perceptions.
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Areas for improvement in business enterprise-
In this it is need to set the organization need to deal with the various kind of activities in
the enterprise. Thus, it is very important to be focused on the major areas of development as are-
1. The firm to take various kind of initiatives in order to increase productivity by
strengthening of standardized systems, processes and workflows key factors quality,
reliability and speed, this will be helpful to create the development in managerial
activities and it is helpful in having large term sustainability in market.
2. In order to have effective services the enterprise need to have the those employees with
the help of whom they are able to deal with the current services so that with the help of
altogether they are able to carry each activities in the enterprise effectively (Flemming
and et.al., 2017).
3. In order to facilitate the effective services they need to have Deepened relationship with
suppliers so that fir is able to facilitate the high amount of sustainability in the market.
4. They need to take various kind of initiative in order to having improvement in the
products and services through innovation, this will helpful to create the sustainability in
market.
5. In this they need to major focus over to Build more clear organizational activities by
restructuring its and working as to have cost-cutting initiatives.
6. The firm need to make the balance between the economic conditions so that they are able
to directs business activities effectively. This will be helpful for them to cope up with the
situation so that firm can undertake its business activities expertly.
7. The firm need to deal with the competitive advantage in the market, by creating the
development in managerial activities firm can able to carry out its operational activities in
expertise mode.
8. With the help of developing the program as Roadmap, the entity is working as to
increment in value which is helpful to mitigate it and brings more transparency and
performance. This will help to build the trust of the customers, with the help of this the
firm is able to derive large amount of profitability (Maheswari and Umamaheswari,
2017).
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CONCLUSION
Based on above report it can be concluded that business environment of firm is consists
of various factors as are political, social, economical, technological and environmental etc. This
kind of forces can have power to control and influence business activities. The present
assignment has outlined the business activities on DHL. It has covered the various aspects as are
corporate social responsibility and evaluation in the core competencies in firm, primary external
influence of the business activities. The main element of this assignment as are customers,
clients, suppliers, competitors etc. In order to cope up with the activities of the firm it is very
essential to maintain the economic and environmental development. Thus, it can be true to said
that the DHL invented the Road map in order to enhance Value program to give major focus on
transparency, profitability, cost reduction, performance, organic growth, sustained gain in the
company value, etc.
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