Contemporary Developments in Business and Management: A Case Study of Royal Mail

Contem
porary
Develop
ments in
Business
and
Manage
ment
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Table of Contents
Introduction...........................................................................................................................................3
Task 1....................................................................................................................................................4
Give a brief overview of the primary external influences to which the organization is subject and
briefly explain the particular importance of each to the organization..............................................4
Task 2....................................................................................................................................................8
(i) Analyse the relevance of corporate social responsibility and sustainability to Royal Mail and
how it influences the policies and decision making within Royal Mail..............................................8
(ii) Critically evaluate the effectiveness of the organization’s response..........................................10
(iii) Demonstrate some areas for improvement in the response of the organization......................13
Conclusion...........................................................................................................................................15
References...........................................................................................................................................16
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Introduction
The internal and external environment has a significant impact on the business operations of
the organizations. These impacts can be both positive as well as negative. The business
environment of an organization consists of many factors including political, economic, social,
technological, environmental and legal which can have a great influence on the business
activities. The internal environment of the business consists of organizations culture, its
working environment, its policies, its people and their skills. Therefore, both internal and
external environment are of great importance for each and every business organization. It is
being observed that the external environment of a business affects its internal activities while
the internal environment has an impact on its external activities. The following assignment is
based on the study of the various external and internal factors that have an impact on the
business activities.
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The organization we have considered here is Royal Mail. Royal Mail is one of the most pre-
eminent delivering services of UK which is serving the people of UK for than 500 years. In
the following assignment, we will study the various external and internal factors that
influences the business operations of the Royal Mail. This will be done by doing the PESTEL
analysis of the company and Five Force Analysis of the company. In the second part of the
assignment, we will focus on the strategic analysis of the Corporate Social Responsibility of
the Royal Mail.
Task 1
Give a brief overview of the primary external influences to which the organization is
subject and briefly explain the particular importance of each to the organization.
Royal Mail is one of the most pre-eminent postal service and Courier Company operating in
UK. The company was established in UK in the year since more than 500 years. The letters
and parcels to most of the addresses in UK are delivered by the Royal Mail than those of by
other competitors of the company together. The company works on the slogan “One price
goes anywhere” and delivers letters and parcels to more than 30 million addresses in UK,
working for six days in a week except for Sundays and bank holidays.
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