Contemporary Developments in Business Management

Contemporary
Developments in
Business Management

EXECUTIVE SUMMARY
With the change in market conditions it is important that businesses make changes in
their management so that they can efficiently deal with the negative effects of the changing
conditions. It is also important that appropriate strategies are chosen by company so that
company can achieve its goals in an efficient manner. In this report an analysis of external
environment affecting business will be done along with the use of marketing communication mix
and its impact on management decisions and policies will be discussed. A PESTLE analysis will
be done so that the impact of external factors of business can be understood. Also how marketing
communication mix can help the company in building a brand image along with some
improvement that can be made with changing business environment will also be discussed.

Table of Contents
EXECUTIVE SUMMARY.............................................................................................................2
INTRODUCTION...........................................................................................................................4
TASK1.............................................................................................................................................4
Background of Amtek Plastics UK Ltd..................................................................................4
Influence of external environmental factors and their importance.........................................4
TASK2...........................................................................................................................................10
Relevance and influence of marketing communication mix................................................10
Effectiveness of firm’s responses.........................................................................................13
Areas of improvements.........................................................................................................15
Recommendations................................................................................................................15
CONCLUSION..............................................................................................................................16
REFERENCES..............................................................................................................................17
APPENDIX-1................................................................................................................................19

INTRODUCTION
With the businesses expanding in the global market and competition increasing it is
important that the businesses develop their management practices and policies so that the
changing market conditions can be dealt with in an efficient manner. In order to sustain in
market it is important that businesses analyse their external environment frequently so that the
factors that affect negatively and positively can be determined and can be used for advantage of
business (Zahari and Romli, 2019). Various tools like PESTLE analysis and Porter’s five forces
model can be used so that the external business environment affecting business can be analysed
and with the help of managerial policies they can be dealt with efficiently. In this report Amtek
Plastics UK Ltd is taken which was established in 2006 in England, UK. The company
manufactures bespoke plastic moulded products which are of high quality and are made by using
highly advanced technology that help in meeting the changing requirements of customers. The
company offers complete solution for high volume and technical plastic injection moulding
which includes designing, moulding, tooling, plastic manufacture, assembly and packaging along
with warehousing and distribution. In this report the external environment factors affecting the
business will be discussed along with the company’s response to them. Further the importance of
marketing communication mix for company and their influence on policies and decisions of
company will also be discussed.
TASK1
Background of Amtek Plastics UK Ltd
Amtek Ltd is a public company which was established in 2006 and has its headquarters in
England, UK. The company deals in high volume plastic injection moulding which also includes
designing, tooling, manufacture, assembly, warehousing and distribution. The company makes
plastic injection which is moulded as per the needs of its customers in agriculture, medical,
industry, security etc. so that highly accurate and efficient products can be delivered to them.
Various techniques are used so as to design the products like 3D CAD modelling and analysis,
product visualisation through prototyping etc. so that effective designs can be manufactured.
Influence of external environmental factors and their importance
Businesses while operating in the market are affected by various factors which are
uncontrollable and cannot be changed. These factors affect the business both positively and