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Contemporary Developments in Business

Added on - 08 Dec 2020

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ContemporaryDevelopments
EXECUTIVE SUMMARYThis reports the describes the contemporary development in which business are beingable to complete with the changes occur in the environment. Its essential for the business tounderstand the contemporary development before bringing any changes in the David Watsontransportation business. This report includes the external environment impact the business in apositive as well as in a negative manner. The external environment analysis is done through thePESTLE as through this the barriers for the businesses will be identifies. So, its important tounderstand this in time. If proper communication is not in the business then it effect the decisionsmaking. So, the measures are taken towards the marketing communication mix by which thedecisions can't get influence and through this the respondent will response as well as theyevaluated also.
Table of ContentsEXECUTIVE SUMMARY.............................................................................................................1INTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1Overview of the primary external influence and its importance with reference to theorganization............................................................................................................................1TASK 2............................................................................................................................................4I) Relevance of Marketing Communication Mix and its impact on policies and decision-making....................................................................................................................................4ii) Critical Evaluation of effectiveness of organization's response........................................6Iii) Demonstration of improvement in the response of organization.....................................8CONCLUSION................................................................................................................................9REFERENCES.............................................................................................................................11Appendix........................................................................................................................................123
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