Fundamental Global Issues in Business Expansion

CONTEMPORARY
GLOBAL ISSUES IN
BUSINESS AND TOURISM

TABLE OF CONTENT
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
A) Four fundamental global issues which business must consider before leaping into new
international operations...............................................................................................................3
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Globalization is a very important factor for businesses in the market so that there is going
to be effective working and higher profitability in the market so that the business will be able to
operate effectively. Businesses expand themselves to get higher market share and higher sales so
that they will be able to gain profitability which is very important. The report is going to consist
of fundamental global issues which businesses need to consider before expanding themselves in
new market so that they will be able to have the portfolio and brand image in the market
increase.
MAIN BODY
A) Four fundamental global issues which business must consider before leaping into new
international operations
There are a lot of fundamental measures which a business has to take to be able to
operate effectively in the market and specially increase of expansion so that there is going to be
effective working which would be present. The report is going to discuss the four fundamental
which being cultural, political, economic and ecological factors which business needs to monitor
and evaluate before taking further planning and decisions of expanding.
 Cultural
A business originates in one country which is going to have a different value, belief and
culture for themselves which needs to be present so that the employees and the customers are
going to have higher satisfaction which is going to be present. Business will have to get in
changes in the products and services as well according to this factor so that they will be able to
satisfy the needs and demands which are going to impact the profitability and reputation in the
market (Xudoyаrov, 2019). The culture and values are going to differ when the business wants to
expand themselves in other markets which is going to make the company get in more changes so
that there is going to be right working. Employees are the backbone of the organization and if
they are not provided with a healthy environment to work within then they are not going to have
better functioning. The productivity in Tesco is very important because the demands and needs