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Contemporary Hospitality Industry - Hilton hotelsAssignment

Added on - 03 Jan 2021

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CONTEMPORARYHOSPITALITYINDUSTRY
Table of ContentsINTRODUCTION...........................................................................................................................1BUSINESS PLANNING REPORT.................................................................................................1P1: Impacts and effects of PESTLE analysis on the growth of organizations.......................1P2: SWOT analysis of Hilton and how it impacts the decision-making process...................2MARKET RESEARCH REPORT..................................................................................................4P3: Trend analysis identifying the current and political trends in the hospitality industry as awhole with appraising their implications..............................................................................4P4: Evaluation of Hilton's ability to develop products and services to meet current trends. .4CONCLUSION................................................................................................................................5REFERENCES...............................................................................................................................6
INTRODUCTIONHospitality industry plays vital role in serving and providing leisure and accommodationto people worldwide. Each and every individual working in hospitality has to go through toughmanagement and training. This has ensured the organization's smooth functioning. Training hasmade employees efficient which has developed good image of company in market. The belowreport showcases the PESTLE and SWOT analysis of Hilton and factors leading to theorganization's growth and market downfalls. Along with it, there is trend analysis identifying thecurrent and potential trends affecting the hospitality industry as a whole. An evaluation of theability of Hilton hotels to develop its products and services to meet its current trends.BUSINESS PLANNING REPORTP1:Impacts and effects of PESTLE analysis on the growth of organizationsHospitality industry provides great services not only to its guests but to travellersworldwide. The industry and its rising demand has made organizations such as Hilton to leadtowards growth and making itself stand apart in its services. The below PESTLE analysisdiscusses the factors leading to the development of Hotels worldwide:Political Factors:Political factors acts a vital factors affecting the hospitality industry.Its main aim is to provide such services which attracts tourists from all over the world.The industry holds a backbone of the government and its support helps the industry tomake its stand in a competitive market.(Kandampully, Zhang, and Bilgihan, 2015.) Greatamount of taxes are being charged by the government luxury and star category of hotels.Realizing increase in taxes has helped in development of Hilton. Steps taken by thegovernment effect the hotel industry worldwide as changes have to be made andimplemented accordingly.Economic Factors:Factors such as changes in taxation policies, inflation etc. leaves agreat impact on the hospitality industry.Hilton hotels have to suffer a lot when thesefactors like taxation rates, inflation rates takes place.However, it tries to capitalize thetravellers as they bring them good money with a desire to get world-class services fromit. Realizing economic changes has supported Hilton to grow.1
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