Contemporary Hospitality- Hilton Hotels and Resorts

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Added on 2020-01-07

Contemporary Hospitality- Hilton Hotels and Resorts

Added on 2020-01-07

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CONTEMPORARYHOSPITALITY

TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1TASK A...........................................................................................................................................11.1 Structure of current scale, scope and diversity.................................................................11.2 Organization structure of different hospitality industry...................................................21.3 Role of hospitality related organizations and professional bodies...................................32.1 Staffing requirement in hospitality...................................................................................42.2 Roles, responsibility and qualification required for hospitality staff...............................53.2 Discussion on current image of industry..........................................................................7TASK B...........................................................................................................................................83.1 Analysis of operational, managerial and legislative issues..............................................84.1 Predicted future trend and development in hospitality.....................................................94.2 Impact analysis for predicted trend and development......................................................9CONCLUSION..............................................................................................................................10REFERENCES..............................................................................................................................11ILLUSTRATION INDEXIllustration 1: Organizational structure of Hilton Hotel ..................................................................3

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INTRODUCTIONHospitality is a broad sector and it includes several organizations which deliveraccommodation, food, entertainment and various other services. Further, hospitality is a billiondollar industry and it is changing constantly. Therefore, ventures have to change their businesspolicies in order to gain competitive advantage over other competitors. Moreover, Britishhospitality is growing rapidly and businesses are focusing on different options like theme parks,theme restaurants and better client service (Williams, 2006). By taking the above scenario intoconsideration, this present report has been prepared on Hilton hotels and resorts which is aninternational chain of hotels under the flagship of Hilton Worldwide. This hotel is the largesthotel brand around the world which focuses on satisfying both business as well as leisuretravellers. This present report has been prepared for understanding the organizational structure ofdifferent hospitality businesses. Further, this report will also focus on staffing requirement inhospitality sector.TASK A1.1 Structure of current scale, scope and diversity Hospitality industry is considered as a broad category in service industry which includesvarious hotels, restaurants, pubs, nightclubs, theme parks, cruise lines and various othersbusinesses. Further, this industry employs large number of individuals who give their productiveservices in different departments like housekeeping, kitchen staff, bartender, marketing, humanresource, etc (Silva, 2006). Further, hospitality industry's main aim is to satisfy the needs anddemands of their potential clients so that they can become loyal customers of the firm. Withmore customers, organization will be able to increase their revenue and profit along with thebrand image. Majorly, this industry is divided into 3 major facilities namely accommodation,food and beverages as well as travel and tourism. Accommodation includes hotels, motels, resorts, bed and breakfast, etc.Food and beverage involves cafes, restaurants, bars, nightclubs, etc.Travel and tourism comprises travel agent, tour operators, leisure centres, etc. 1

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However, employee turnover is the major problem of this industry and such sector has tofind a proper solution in order to retain employees. From a report, it has been evident thataverage rate of employee turnover in US is 31% and in UK, it is touching almost 35%. Scope in this is that hospitality organization can diverse into different services in order toattract more of the clients (Raybould and Wilkins, 2005). Further, for the above context,organization undertaken for the present study is Hilton hotel which is the most reputed brand inthe hospitality sector and their unique services differ from other organizations which are workingin the same industry. Hilton within their arena includes restaurants, bars, night clubs, etc.Further, it is the most trusted brand in the hospitality industry in terms of services. Organizationalso has immense trust of their clients and they come back to the cited venture whenever theytravel to UK for either any business work or for leisure. Services provided by employees are alsoup to the mark and this is the major strength of cited hospitality organization.Along with it, mentioned firm also has more than 700 sales professionals who areworking in 34 different offices around the globe. Managers and operators are further satisfiedthat their hospitality receives best of the attraction in terms of scale, competence and experience(Poulston, 2008). Further, employees are also dedicated towards their tasks and duties and theyaccomplish it with the best of their efficiency and capability to achieve their desired goals andobjectives. 1.2 Organization structure of different hospitality industry Organization structure of each and every hospitality organization differs from oneanother and this structure plays a crucial role in the success of business. Moreover, Hilton hotelfocuses on increasing the chain of their ventures and majorly depends on franchisee agreement oron privately owned facilities (Crick and Spencer, 2011). By increasing the number of hotels, itwill significantly lead to enhance in revenue and turnover for the firm. However, structure ofHilton differs from other firms which are working in the same industry and this is the onlyreason that organization is getting so much success. In Hilton, there is a systematic hierarchywhere one or two executives see the entire operation of firm. After that, structure is broken downinto different departments and it includes human resource, finance, marketing, sales, food andbeverage, maintenance, etc. Furthermore, these departments are looked over by particular department manager andhe/she gives all the essential details to the general manager. Further, department manager also2

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