Hospitality Industry Analysis

This assignment delves into the hospitality industry, examining its significant economic and social contributions. It explores current trends like travel services, guides, and various hotel and food facilities. The analysis highlights the industry's rapid growth compared to past data and discusses key developments that can drive further expansion. The assignment also touches upon political, legislative, and operational challenges facing the industry.

CONTEMPORARY
HOSPITALITY

Table of Contents
TASK 1............................................................................................................................................3
1.1 Scale, scope and diversity of hospitality industry............................................................3
1.2 Organisational structure of hospitality organisation.........................................................4
1.3 Role of hospitality organisation and professional bodies.................................................4
TASK 2............................................................................................................................................5
2.1 Staffing requirement of hospitality industry.....................................................................5
2.2 Role, responsibility and qualification required for hospitality staff ................................6
TASK 3............................................................................................................................................7
3.1 Operational, Managerial and legislative issues................................................................7
3.2 Current picture of hospitality industry.............................................................................8
TASK 4............................................................................................................................................9
Covered in Presentation..........................................................................................................9
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Hospitality industry is the industry that is working in many field to provide services to
their customer as event planning, transportation services, food services. There are many
hospitality industry that are directly linked with the tourism sector. Hospitality sector not only
covers the hotel and restaurant services but also other services in travel, Pubs and bars, gambling,
hostels, tourist services etc. There are many industry of UK that are working in hospitality sector
as Whitbread PLC, Holiday Inn and Brewers Fayre and many other business also that are
providing their services in hospitality sector (Mohsin and Lockyer, 2010).
TASK 1
1.1 Scale, scope and diversity of hospitality industry
Scope-
The scope of UK based hospitality is so broader. The hospitality sector of UK not only
covers the hotels that are providing food and Beverage service but also covers the event planning
companies, bars, night clubs, catering services. It is required to understand the type of business
so that right number of employees can be employed in the industry (P. Crick and Spencer, 2011).
The scope of UK based hospitality industry is so enhanced because now a day, there are so many
tourist who are moving toward this nation for visiting and this sector has achieved vast growth.
Scale-
The scale of this industry can be measured in many ways. There are some indicator of
this industry in UK in 2014: Number of employees- There are many employees who are working in this industry in
UK. Many sectors are there where they operate their business as Hotel, Restaurant and
event management. Around four lakh workers are working in current in Hotel. In
restaurant, Million of people are working and around twenty thousand employees are
associated with event management team. Foreign exchange earning- This sector has achieved foreign exchange earning in
Billion. There is vast growth that is achieved by hospitality sector in UK.
 Total revenue- There is vast growth in total revenue collection of this industry. Revenue
that is generated by this sector is in Billion.

Diversity-
Diversity of the business arise from the different product and services offered by the
business in the industry. Diversity arises from the level of the service offered and to target the
client. It may be to offer the accommodation services and foods services also. The hotels are
classified from one to five star and they are providing different services (Mok, Sparks and
Kadampully, 2013).
Whitbread PLC is hotel, coffee shop and restaurant that is providing their services in many
country. Its headquarter is in UK. It is the biggest part of Premier Inn. Premier Inn is the one of
the largest hotel in UK that has 750 hotels. It has around 65000 rooms.
Holiday Inn is the largest American brand in hotel. It has grown as one of the biggest hotel
chain across the world. This chain has 2649 hotels.
Brewers Fayre is founded in 1979 and it is also called 'The Farmers Arms'. It is the chain of 130
pub restaurants of UK. It is owned by Whitbread. This hotel is famous for British pub food.
1.2 Organisational structure of hospitality organisation
The organisation structure of hospital industry comprises of ownership structure,
functional structure. This structure is different from one hotel to another hotel. The
organisational structure of Whitbread PLC consists of sub categories. It has two general manager
and both has different functions as one have departmental function as audit, house keeping and
other have work related to the human resources as food and beverage, marketing. Organisational
structure of Holiday Inn consist of the one general manager that has executive assistant manager.
Such manger functions in various areas as human resources, room division manager, food and
beverage, credit, IT, front office. This hotel has effective structure as various work is divided
into the parts and there is specialised team that is working in their sector. Brewers Fayre provides
high level of quality to their customer. The organisational structure consists room division
manager. Such division consist of guest relation manager, front office manager, reservation
manager and they have their own co-ordinator also (Mohsin and Lockyer, 2010).
1.3 Role of hospitality organisation and professional bodies
There are many hospitality organisation that took place in the UK but the objective of such
organisation is almost same:
 Implementation and monitoring the strategy.

 To coordinate to the various sectors.
 Organise funding and its policies.
 Gain maximum number of users.
 Attain maximum profit for making operations effective.
Social, environmental, government and non-governmental institution are some of the sector that
is categorised in this industry. It has key role to make trans-territorial, sub-national, supra-
national transparent line among the different level of the organisation.
 Trans-territorial- It comprises of the trans-border regional agencies.
 Sub-national- The local government makes focus on political issues and their rights so
that hospitality development policies can be adopted.
 Supra-national- UNWTO, IATA and the European union make the control over the
policies related to the hospitality sector coming from different government so that such
policies can be implemented in right destination (Lub and et. al., 2012).
There are vast number of professionals are identified in the field of hospitality business sector.
All of them provide best services through which user satisfaction get maximise. There are
various number if jobs have analyse in such sector like travel consultant, Sports coach, Flight
attendant etc. All these are several number of people who work with an aim to provide quality
based services to their users. There are several other organisations are working in this stream
which represent various hotels, restaurants and pubs. Association of independent tour operator,
Association of British Travel Agent etc. are some of them.
TASK 2
2.1 Staffing requirement of hospitality industry
Staffing the is the process to recruit the new employees in the organisation. It has main object to
create positive impact on the effectiveness of organisation.
Following are the staffing requirements in hospitality industry-
 Food service management:
It has main motive to employ and train those employees who can help the organisation to satisfy
the needs of the customer and to provide better quality food to the customer. They are also
responsible to provide food which is desired by the customers.
 Housekeeping staff:

These staff is required to be trained but generally employer prefers experienced candidates. They
offer housekeeping services like cleaning and provide room service etc.
 Accommodation management:
It requires to provide quality to the customer who stay in hotel. Employer needs to direct the
candidates in security, room services, housekeeping services etc. They generally mention the
minimum educational requirements.
 Travel agent:
In this, organisation has many duties as entertain their customer, providing better services while
exploring, plan their trip, provide booking related to stay in hotel, provide guide to the tourist so
that such person can provide exact information related to heritage and cultural sites and
transportation (Kusluvan and et. al., 2010).
Staff or can say the workforce is an essential element of a business which are required to
met with all objectives and targets which frame by an organisation management. They are
helpful in performing all task and deliver quality service to users. In hospitality industry, they are
dealing in services which are stated as their product or good.
For delivering quality based services to the customers, staff is required for them. Their
number of operations are vast in range which leads huge workforce to deal with them in an
adequate manner. Like food service management required specialised skill cooks for preparing
menu products. Thus, overall satisfaction are in the hands of staff of an entity.
2.2 Role, responsibility and qualification required for hospitality staff
Role and responsibility-
General manager-
 To manage hospitality industry.
 Implementation of organisational policy to achieve the goal.
 To make the effective coordination among different sector.
Executive Assistant manager-
 Responsibility in relation to the daily operations of the organisation.
 To assist manger and execute requirements in effective manner.
Health club and spa manager-
 To provide better services to the guest in relation to the services of health club and spa.
Executive secretary/Admin office-

 Answer telephone.
 Reply to enquiry.
 Appointment schedule.
 Maintain file.
 Provide necessary information to customers (Ip, Leung and Law, 2011).
Director of human resource-
 To check the staff requirement.
 Handle staff grievances.
 Development of staff.
 Schedule training programmes.
 Effectiveness of staff.
Credit manager-
 Control the credit system.
 Conduct credit investigation
 Liaises with accounts departments.
 To effectively hand cash and funds.
Qualification:
 Business management- It is required at all the level of hospitality business. It is the
qualification related to the business management. Degree of master and bachelor in
Business management is the main requirement at this stage.
 Commerce- It is required for the increasing the profitability. Generally it is required for
accounting and finance department. Masters in Accounting and finance is the
qualification that is needed for person who has handing this sector in organisation.
 Industry-specific training- It is related to the specific need. It is the qualification that has
professional qualification in their field. Degree and Diploma in hotel management is the
required qualification at this level.
 Accountancy- It is required for the better accounting system and to strengthen the
position in the market. Here, person holding bachelor or master degree in commerce field
is essential.

 Administration- It is required for the effective administration of various departments
(Harkison, Poulston and Ginny Kim, 2011). MBA (Master in Business Administration) or
BBA (Bachelor in Business administration) is more preferable for this post.
An individual have to met with required skill in an adequate manner which is helpful in
accomplishing their stated project properly. Every job or position required several skills in
relation to done with their project. Like manager job is to take care or monitor everything that
whole project or task is getting done adequately or not. Their roles and responsibilities are
defined properly to them and have to met with such things.
TASK 3
3.1 Operational, Managerial and legislative issues
Operational issues are the issues that arise in the operation as:
 Protection of data from the person who can steal such data.
 Backup of the data that can be used when the actual data is lost.
 Issues related to the accident and injury cause to worker.
 Issues faced during the respond when the accident took place.
These factors are required to consider in effective manner so that it can not affect business
operation. This is important to protect the data from stealing because it has negative impact over
the performance of company. It is also required to reserve the backup of data so that due to
problem of corrupt of software it can be saved and used further.
Managerial issues are those issues that are faced by the manager while performing duties as:
 Issues related to the employee performance.
 Termination of staff member.
 Issues when doing something ethically wrong.
 Issues of conflicts that arise among the staff member and peer.
 Losing high potential employee (Brotherton, 2012).
When development is made in various sector of organisation, there are some issues and problems
that are faced by manager. This is responsibility of manager to cop up with it. Some skilled and
knowledgable personnels are required to be hire so that they can handle new factors effectively
and some are required to be terminated. Moreover, a major issue which arise in an organisation is

between interest of various people. Management have to take adequate step through which they
will going to met with these issues in an appropriate manner.
Legislative issues are those issues that are faced by the organisation due to laws as:
 Liquor licence- It is required for the hospitality business to get licence before serving
alcohol to their guest.
 Music- It is required to pay fees if hotel intended to play music, videos while serving
foods and service.
 Exclusion clause- In this business mention that there is no liability for the damage
caused to the things left on the premises.
When development is made then there are some factors that arise. These aspects are related to
laws and guideline. It is the responsibility of organisation to meet such factors so that it can not
affect in adverse manner.
3.2 Current picture of hospitality industry
The current image of UK based hospitality sector is growing with high graph. This sector
helps to the economical and social development of the country. The tourism industry contributes
around 3.6% of the total GDP of UK. For this growth, UK government provided funds to this
sector so that they can develop their business over the time. The fund is provided with a view to
promote national as well as international tourist so that hospitality sector can make more
contribution to the growth of the country (Asree, Zain and Rizal Razalli, 2010). There are
various industry that are efficiently working in UK in hospitality sector as Whitbread PLC,
Holiday Inn, Brewers Fayre. These industry helps to the growth of the nation because they
highly contributed to the generation of the revenue. These business are providing very attractive
services to the customer and they have motive to provide all the related services under an
umbrella. Many services are offered by hospitality industry in current time as travelling service,
guide while travelling, hotel services, food facility at various destination. It is recorded that there
is vast growth in this industry as comparison to past data.

TASK 4
Covered in Presentation
CONCLUSION
As per the above study it can be concluded that hospitality business provides the help to
the economical and social growth of the business. There are many developments that are
available in the market that can be adopted for the growth of the business. It is required for the
hospitality business to deal with the political, legislative issue and operational issues.
.

REFERENCES
Books and Journals
Asree, S., Zain, M. and Rizal Razalli, M., 2010. Influence of leadership competency and
organizational culture on responsiveness and performance of firms. International
Journal of Contemporary Hospitality Management. 22(4). pp.500-516.
Brotherton, B. ed., 2012. International Hospitality Industry. Routledge.
Harkison, T., Poulston, J. and Ginny Kim, J. H., 2011. Hospitality graduates and managers: the
big divide. International Journal of Contemporary Hospitality Management. 23(3).
pp.377-392.
Ip, C., Leung, R. and Law, R., 2011. Progress and development of information and
communication technologies in hospitality. International Journal of Contemporary
Hospitality Management. 23(4). pp.533-551.
Kusluvan, S. and et. al., 2010. The human dimension: A review of human resources management
issues in the tourism and hospitality industry. Cornell Hospitality Quarterly. 51(2).
pp.171-214.
Lub, X. and et. al., 2012. Different or alike? Exploring the psychological contract and
commitment of different generations of hospitality workers. International Journal of
Contemporary Hospitality Management. 24(4). pp.553-573.
Mohsin, A. and Lockyer, T., 2010. Customer perceptions of service quality in luxury hotels in
New Delhi, India: an exploratory study. International Journal of Contemporary
Hospitality Management. 22(2). pp.160-173.
Mok, C., Sparks, B. and Kadampully, J., 2013. Service quality management in hospitality
tourism and leisure. Routledge.
P. Crick, A. and Spencer, A., 2011. Hospitality quality: new directions and new challenges.
International Journal of Contemporary Hospitality Management. 23(4). pp.463-478.
Online
Contemporary hospitality. 2017. [Online]. Available through:
<http://www.academia.edu/13912845/Contemporary_hospitality>. [Accessed on 3rd
May 2017].