This presentation provides an in-depth analysis of the contemporary hospitality industry, focusing on the PESTLE analysis factors of Premier Inn, SWOT analysis for a hospitality business, and the implications of current and potential trends. It evaluates the ability of the chosen hospitality business to develop products and services that meet current trends and examines how external factors impact these trends. The presentation also discusses market analysis, the use of technology, competition, and the critical evaluation of product development. It concludes with insights into the future of the hospitality industry.