Contemporary Hospitality Industry

This presentation discusses the impact of current and potential trends on the hospitality industry. It includes a SWOT analysis and PESTLE analysis for analyzing the internal and external environment of a chosen hospitality business. The presentation also evaluates the ability of the business to develop products and services that meet current trends. References to relevant books and journals are provided.

CONTEMPORARY
HOSPITALITY INDUSTRY

TABLE OF CONTENT
 INTRODUCTION
 PESTLE Analysis factors of Whitbread
 SWOT analysis for a hospitality business
implications of current and potential trends
 evaluation of ability of chosen hospitality business
 Evaluation of how external factors impact on current and potential
trends
 Conclusion
 References

INTRODUCTION
Hospitality sector is undertaken to be the wide
industry. So, this is not simple to describe it.
Moreover, it is explained as the motels, hotels
Inns and others. The key intent of this report
is to describe the effectiveness of
contemporary business surroundings within
hospitality sector. For this report, it chosen
company is Compass Group which is a British
multinational contract food service firm that
have headquarters is in Chertsey, England,
UK. The topics which is going to be discussed in this
report is pestle and SWOT analysis and implication of
current and potential trends.

CONTINUE..

COMPASS GROUP LTD.

PESTLE ANALYSIS FACTORS OF COMPASS
GROUP
 it is fundamentally basic for motel enterprises to lead outside
appraisal based on which it turns out to be substantially less extreme
for them to settle on decisions with their mechanical office. Thus,
Pestle structure is comparatively clarified as follows-
 PESTEL Analysis
 Political factor- it's miles the essential detail of structure where it has
some expertise in factors like ecological law, work law, and a lot more
noteworthy. In the setting of settled on the motel, they are disappeared
with political because of the effect of Brexit it's far getting hard for
them to expand their activities.
 Economic- It comprises of components which incorporate exchange
guidelines expansion and flattening charge, etc. due to this on-going
pandemic situation of Coronavirus there's a high adaptable expense
charge measure of a UK monetary machine this is without a moment's
delay impact upon their business manager.

PESTEL FRAMEWORK

CONTINUE..
 Social- Social component comprises elements like
conduct contemplations set to taste and decision. In
connection with picked stop, it's miles uncommon that
necessities and requirements of clients are changing a
direct result of substitute of social propensities.
 Technological- Technology is a section where it has
some expertise in the utilization of cutting-edge
programming systems and gadgets, man-made
consciousness, etc. About given in, they had been
completed a remarkable control instrument this is
utilized for safeguarding realities of traveler and clients.

SOCIAL AND TECHNOLOGICAL FACTOR

CONTINUE..
 Environment- This is made out of things like waste
control utilization of assets, unpracticed timetable, and
masses of more noteworthy. This inn is represented
considerable authority in the utilization of sources at the
greatest superb degree and diminishing misuse of food
and fluids.
 Legal- This makes a forte of guidelines and enactments
which are utilized and essential for the association. As
the picked inn offer types of assistance and drinks items,
they consent to the entirety of the law which may be
administered via way of specialists.

DISCUSS SWOT ANALYSIS FOR A HOSPITALITY
BUSINESS
 Strength- Main strength of Compass Group is that they
have a worldwide presence in the market which makes it
clean for them to work for their organization.
 Weakness- Weakness of Hotel is that as a result of this
ongoing pandemic circumstance of Coronavirus it's far
intense for them to have an association with customers
and blast their profit proportion.

SWOT ANALYSIS

CONTINUE..
 Opportunity- They have a superior chance in Asian
worldwide areas with the valuable asset of developing of
the business association through the utilization of
publicizing methodologies like diversifying and
authorizing.
 Threat- the biggest danger to resort is that on account of
extended kind of rivalry organization they had been
given new changes that may impact on their activities
and the executives.

ANALYSE IMPLICATIONS OF CURRENT AND
POTENTIAL TRENDS
 Current trends
 Social media and engagement- it's far the most extreme
current utilized pattern in hotel association wherein a
limit of the facilities utilize web-based media so it will
have cooperation with the customer and gigantic
objective market. It straightforwardly impacts
Whitbread, as due to the truth the majority of the
customer's book stop room through the utilization of
online web-based business sites and bundles so it's far
degree significant for an inn to be fiery via web-based
media.

CONTINUE..

CONTINUE..
 Potential trends-
 Use of artificial intelligence- it's far an ability style
wherein it makes a forte of employments of time and
man-made brainpower by friendliness manager with the
explanation of providing best revel into visitor and
clients. It transformed into sway on activity and control
of pick hold up because of the reality now not every
laborer is successful to apply progressed age.

CRITICAL EVALUATION OF ABILITY OF CHOSEN HOSPITALITY
BUSINESS TO DEVELOP PRODUCTS AND SERVICES THAT WILL
MEET CURRENT TRENDS
 Abilities of Compass Group: abilities of decided on
hold up is that they have a different kind of
representatives with a specific way of presence and
religion which assists stop with perceiving customers
and traveler needs just as wishes and dialects in just way.
some other limit of Compass Group is that they've
generally set up associations with providers and with
abroad nations which help them to meet with state of the
art advancements and wishes which winds up in the
progress of administrations and items.

EVALUATION OF HOW EXTERNAL FACTORS
IMPACT ON CURRENT AND POTENTIAL TRENDS
External components have a lot more extensive impact on current likewise
to assurance pattern which is presumably should have been considered as
it also impacts improvement inside accommodation organization.
 External factor on potential trend-
 Technological factor -Use of artificial intelligence- it's miles an
external component which profoundly affects the capacity style of
utilizing man-made brainpower because of the true age changes with the
term and the area of engineered knowledge in lodging enterprise is being
embraced and developing unexpectedly which makes it significant and
powers little, medium and colossal offices to apply innovation even a
tiny bit factors. as an occurrence, Whitbread has straight away e
answered to that external component via execution of their bendy the
executive's gadget inside each office which permits them to embrace
new changes without issues and offer higher types of assistance to
customers.

USE OF ARTIFICIAL INTELLIGENCE

CONTINUE..
 External factor on current trend-
 Social factor- Social media commitment- it's likewise some
extraordinary external detail that immediately affects the
cutting edge style of web-based media commitment due to the
real social component comprise of various religion way of life
taste and inclination. because of raised utilization of web-
based media stages like Facebook, YouTube, Instagram,
wishes and needs of clients are without issues followed the
asset of inn organization which makes it less intense for
settled on retreat to development their deal and utilization of
administrations. as an occasion In consideration of settled on
the inn, they sell advance it their token comparatively to
administrations through their Instagram and Facebook page
which development your site online guests.

SOCIAL MEDIA ENGAGEMENT

CONCLUSION
From above presentation, it can be concluded that there is impact
of internal and external environment on the business
development within hospitality industry. In this report, there is
discussion about SWOT analysis and PESTLE analysis for
analyzing the internal and external environment of the
organization. There is also discussion about evaluation of impact
and implication of current and potential trend in hospitality
industry.

REFERENCES
BOOKS & JOURNAL:
 Horng and et.al. 2018. Developing a sustainable service
innovation framework for the hospitality industry. International
journal of contemporary hospitality management.
 Leung, X.Y., Wen, H. and Jiang, L., 2018. What do hospitality
undergraduates learn in different countries? An international
comparison of curriculum. Journal of Hospitality, Leisure,
Sport & Tourism Education, 22, pp.31-41.

THANK YOU