Contemporary Hospitality Industry

This document discusses the contemporary hospitality industry, including the types of businesses, products and services offered, operational and functional sections, and the contribution of the industry to the economy. It also explores the implementation of franchising and licensing agreements and their impact on global development. The document further analyzes the range of operational functions in the hotel sector and the required skills for these functions.

Contemporary Hospitality
Industry

Table of Contents
Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Identification of various types of business in hospitality sector along with its wider
products as well as services that they offer.............................................................................1
Identification of range of operational as well as functional sections in hotel......................2
Discussion of contribution of hospitality industry to local, national as well as
international economies............................................................................................................3
Review of interrelationships of operational along with functional units of hotel...............4
Assessment of how implementation of franchising as well as licensing agreements that
influence global development in hospitality sector................................................................4
Analysis of how global growth, franchising as well as licensing enhancements has
supported to economic worth of hospitality sector................................................................5
Research of range of various operational functions in hotel sector.....................................6
Identification of needed skills for functions in hospitality sector as well as present
shortages skills...........................................................................................................................6
Review of skills deviations in hotel industry in terms of range of various operational
duties..........................................................................................................................................7
Analyses of impact of skills deviation on hotel businesses along valid solutions for
addressing differences...............................................................................................................7
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Hospitality business is wider as it involves various kinds of companies like small, medium
as well as large hospitality sector. As major aim of this report is to give and knowledge along
with the relevance of contemporary business environment in terms of hospitality industries (Shi,
Gordon and Tang, 2021). This report is based on contemporary hospitality industry of the Royal
Crescent Hotel which gives luxurious surroundings by providing five star facilities to their
customers in terms of spa in bath as well as hotel. This report includes different types of
businesses in hospitality department with their products and services, range of operational or
functional sections, contribution of hospitality sector to local, national along with international
economy, interrelationship of operational or functional units, implementation of franchising
along with licensing agreement that are influenced by global development, global growth,
franchising along with licensing development that are supported to economic value, range of
operational functions, required skills, skills tabulation with range of operational responsibilities,
impact of skill deviation along with its conclusion.
(Source: https://www.google.com/search?q=roya%3B+crescent+hotel)
MAIN BODY
Identification of various types of business in hospitality sector along with its wider products
as well as services that they offer.
Hospitality sector basically consists of various kinds of range of product as well as services
according to that their business operations are to be carried and engaged with customers. In terms
of the Royal Crescent Hotel they are providing various types of services to their customers Paris
follows:
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 Suites: As Hotel is providing suites to their customers as a part of their accommodation
services to their luxurious amenities customers (Mehraliyev, Choi and King, 2021). They
are having various luxurious companies that provides these services to customers.
 Spa facility: As in order to provide customers with a memorable and relaxed experience
Hotel is providing spa service in bath so that customers will be feel relaxed in terms of
engaging with them in their stay.
 Resorts: As Hotel is providing various resorts in which they are providing their various
products to customers along with various services like drinks, beverages, shopping, food,
entertainment, fun tasks and so on.
 Beach resort: As Beach resort services are trending in present days so Hotel is providing
Beach resorts by having lodging facilities along with seaside views so that customers
experience could be improved and tourist could be easily got engaged as well as attracted
towards hotel.
Food as well as bridge hospitality section
Food as well as brave ledger section is also said to be one of the widest department in
hospitality industries as it consists of providing of various tools and techniques by which various
services in hotels could be provided to their customers (Bravo, Catalán and Pina, 2021). In terms
of Royal Crescent Hotel, they are providing various services in food as well as beverages by
providing out products of different famous brands like KFC, McDonald's and so on.
Identification of range of operational as well as functional sections in hotel.
Operational sections
These are the types of department which focuses on having their activities as well as
functions of hospitality business. In terms of Royal Crescent Hotel is having various operational
sections in their hotels which are as follows:
 Front desk services: As front desk facilities are said to be sections which are consistent
with providing of effective communication to their customers, employees as well as
tourist. Section is generally focus and responsible for dealing as well as managing of for
bookings of rooms along with various operations.
 Housekeeping section: As housekeeping are responsible for carrying out business
practices in terms of keeping as well as managing room clean and hygiene. Song with
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that this action is responsible for maintaining various amenities along with details for
having rooms up to date.
Functional sections
As this section are those departments who are consistent with having rows of hotel business
along with operations that are responsible for rising productivity of their business (Redjeki,
Narimawati and Priadana, 2021). As it consists of various services which are as follows:
 Human resource: As this role of activities basically deals in hiring as well as recruiting
skilled employees so that they could be capable to provide effective services to their
customers.
 IT department: As section is responsible for creating out various services in terms of
preventing security as well as privacy of Royal crescent along with their customers so
that they could be have a secure network. Royal crescent Hotel is using skilled technical
services in terms of employees as well as equipment so that their functions could be
carried well.
Interrelationship among operational as well as functional section
 HR and IT sections: As these sections are said to be functional fraction along with their
having an integrated with each another due to this department it is responsible for
carrying out various services in terms of keeping as well as managing all software
technologies as various techniques which are used by Royal Crescent Hotel that could be
related in terms of making policies (Nozdreva and Churakova, 2021).
 Housekeeping as well as front desk: As this section is interrelated with each another due
to having housekeeping section partners that could be able to give essential information
along with communicate to their front desk employees so that customers take could be
maintained effectively.
Discussion of contribution of hospitality industry to local, national as well as international
economies.
It is important to have a systematic awareness which is related to impact of Hotel sector
economy of country so that effective strategies could be implemented as well as various
recommendations would be adopted in order to carry out business practices effectively. In terms
of Royal Crescent Hotel systematic market as well social analysis contribution for or hotel at
different levels are as follows:
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 National: As Hotel sector has a wider contribution to provide national economy of UK s
due to more than 800 Hotel businesses are linked with country as well as their building
economy in terms of GDP. Therefore, it has been defining that Royal Crescent Hotel is
also providing and giving text to a large economy for having a variant to have wider
growth as well as development.
 Local: As this is considered to be a particular community part where hotels are provided
to have a wider contribution in terms of local economy was due to tourist person’s
engagement towards their hotels that could be able to increase their higher growth job
opportunities (Lee, and Tao, 2021).
 International: As this economy consist and lies in various countries in order to expand
their business on multinational countries. As with pension in Asia there are various
constant change in demands as well as requirements of customers in different sectors so
that it is responsibility of Royal President Hotel to provide them with unique services so
that customers could be attracted towards them for having conformability as well as
living standards for higher scale. As major contribution of hotel is to expand their
business practices to global level by using market entry strategies such as licensing as
well as franchising that could be helpful in developing their economy.
Review of interrelationships of operational along with functional units of hotel.
Operational as well as functional units in hotel sector are interrelated as well as interlinked to
each other due to do they work in same section and having a same role which are to be
accomplished in a particular time scale. In terms of Royal crescent, hotel carry its business
practices at various multinational level as well as has a large range of their duties along with
operational sections which are as follows:
 IT as well as Human resource section: As it is considered to be functional unit of Royal
Crescent Hotel which focuses on implementing as well as securing information in a
preventive way so that customers will be able to be get satisfied as well as employees.
 Housekeeping as well as front office section: As this section is associated with
integrated working due to housekeeping and front office majorly works on making
effective communication along with providing various orders so that their staff could be
able to carry its practices on front office level (Mun and Woo, 2021).
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Assessment of how implementation of franchising as well as licensing agreements that
influence global development in hospitality sector.
Franchising agreement provide adequate support to business in order to strengthen
community development in terms of financial basis. It also plays as an integral part of creation of
local economy and within hospitality Organisation make greater reach in support of franchising
as with this own resources and functions get enhanced. It is normally a negotiable agreement that
could be in range of certain years and assist “The royal crescent hotel” to enlarge its working
network and make presence at different locations of world. The implementation of franchising
influenced the global development as in this “The royal crescent hotel” agreed to provide another
party such as franchisee to sell different product and services as per in name of brand and have
similar operational method as well. It more often also be beneficial to empower higher benefit
with this marketing power and its impact both get enlarged and also enhance the market reach far
beyond its own resource and capability.
In addition, licensing is an another aspect that limits the legal relationship of business in
which only specific party has the granted rights to make use of registered trademark of certain
brand (Szende and Dalton, 2021). It is an agreement that is based on registered trademark and
depends upon royalty fee and usually used by the business that is highly marketable and
recognised in competitive market world. It assists “The royal crescent hotel” to build strong and
wider market presence along with this trusted consumer base is developed as market reach and
its attentiveness both get enhanced perpetually. It is an agreement that is beneficial for both
licensee and licenser as business branding is a successful implication towards influence of
buying behaviour of customers. Furthermore, it also provides easier platform and affordable
ways to developed suitable infrastructure and technology with this need of large visitors is
fulfilled that has direct impact over productivity of business.
Analysis of how global growth, franchising as well as licensing enhancements has
supported to economic worth of hospitality sector.
The global growth is perceived within hospitality sector as due to different socio economic
aspects such as increment of job opportunities, employment, higher tax revenue to both local and
state government, improvisation of living and working standards and local retailing as well. It
also encompasses the rising number of visitors over internal marketplace with this global
economy and its turnover is affected on supported manner. The franchising agreement is
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basically designed as per intention to design higher favourably of brand in competitive era in
which willingness of brand to enhance its market presence and its adaptability both improvised
in productive manner. Moreover, franchising and licensing both thrive the global growth and
economic worth of “The royal crescent hotel” as in support of these more of people are likeable
towards the offered product and service that increases the trafficking within downtown area and
assist the business to meet its goals and objectives in favourable manner. It is also being resulted
on steadily growth in which working proficiency and its acceptance both enhanced and it
contribute towards successful implementation of services as for attainment of global profit.
Research of range of various operational functions in hotel sector.
There are different ranges of various operational duties in hotel sector in terms of Royal
Crescent Hotel which are as follows:
 Manager of housekeeping function: As it is said to be other operational duty that is
essential in carrying out hotel business as manager of housekeeping section is reliable for
maintaining cleanliness as well as hygiene of rooms as well as every area of Hotel (Lai
and Wong, 2021).
 Head manager of food as well as beverages: It is considered to be operational duty that
is present in Royal Crescent Hotel for carrying out their business practice in pandemic
situation also. Is there is a requirement for beverages as well as food manager that are
reliable for dealing of quality content issues as well as factors for or associated with
customer satisfaction.
Identification of needed skills for functions in hospitality sector as well as present shortages
skills.
Skills in hospitality chapter is needed at every operations and without that knowledge as
well as skills are not the possible for hotel to manage with their effective level. In terms of Royal
Crescent Hotel there are various number of employees as well as vacancies with requirement
skills that are as follows:
Operation manager
As Royal Crescent Hotel which is a luxurious environment as well as five-star hotel has
created employment vacancies in their management because of pandemic situation. As by taking
up example of human resource of company is searching out for their operation manager that can
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deal with different types of tasks as well as production. and various skills which are required for
that profile are as follows:
 Communication skills: It considered to be essential skills that are required by operation
manager to perform its duties as well as responsibilities. has without having
communication skills it is not possible for manager to carrying its practices of hotel and
reserve problems in an effective manner.
 Interpersonal skills: As these skills are required to be in Operation manager in order to
deal with different departments effectively by carrying out information transferring as
well as dealing with various uncertainty (Lee, Lee and Kim, 2021).
IT manager
It is another empty profile for hotel which is searching for an applicant that has a wider
experience in information technology section around with having a secure as well as proved data
for customers which are to be prevented and require skills for this profile are as follows:
 Problem solving skills: This skill is considered to be important for information
technology section manager as they will be responsible for resolving for technical issues
as well as managing them with effective languages knowledge.
 Understanding of artificial intelligence: As this is skill is required by IT manager in
order to control artificial intelligence services so that they could be carry on with your
work effectively in hotel surroundings.
Review of skills deviations in hotel industry in terms of range of various operational duties.
There are different kinds of operational duties such as front office, housekeeping and son
and for that various skills are required by hotel in order to perform their work (Cheraghalizadeh,
2021). In terms of Royal Crescent Hotel there are various skill gaps that sometimes are to be
faced by hotel which are as follows:
Skills deviation in hotel department: As market is becoming larger and with higher
competition level which is increasing daily and it becomes crucial for hotel business to carry on
their business for achieving their objectives with in a particular time scale due to having a large
range of skill deviations. It has been analysed that there is a rise in competition level of
customers by having enhancing as well as development India skills through setting up of needed
hotels which are being constantly changing to lead skill differences in employees as well as
business. In terms of Royal crescent, Hotel is having skill division in their surrounding of old
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employees which will be finding it crucial to adjust with their new technologies like artificial
intelligence, using of digital marketing in their operations, implementation of multi operations as
well as tasks with knowledge and technology usage at various levels.
Analyses of impact of skills deviation on hotel businesses along valid solutions for
addressing differences.
Skills differences provides a wider impact on hospitality business as they give a detail
overview which is related to their skills that are essential for productivity of Hotel as one as
needed at every point of level. As without resolving these gaps it is not possible for hotel to
accomplish competitive advantage. In terms of Royal Crescent Hotel various solutions that could
be used by hotel in order to resolve their skill differences are as follows:
 Training as well as development: As in order to resolve skills deviations it is necessary
for hotel to provide training as well as development facilities to their employees as well
as staff so that they could be able to enhance with their knowledge of different equipment
their development could be improve in terms of dealing with customers (Aldehayyat,
2021).
 Use of effective technology: As Royal Crescent Hotel should use technological
advancement by implementing effective technology in their operations so that customers
could be able to satisfy with them in terms of their services as well as work load could be
decreased.
CONCLUSION
It has been concluded from above report that hospitality sector is increasing with their new
offerings for fulfilling requirements of their guest. So for having effectiveness decisions have to
be made in terms of various Hotel sector that are based on their products, service, national as
well as functional unit into their interrelation for maintaining customers. This report carries a
brief explanation of evaluation which contemporary hospitality sector in terms of business
surroundings are to be required for identifying so that decisions could be able to be made in an
effective way for better sustaining.
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REFERENCES
Books and Journals
Aldehayyat, J., 2021. The role of corporate social responsibility initiatives, error management
culture and corporate image in enhancing hotel performance. Management Science
Letters .11 (2). pp.481-492.
Bravo, R., Catalán, S. and Pina, J.M., 2021. Understanding how customers engage with social
tourism websites. Journal of Hospitality and Tourism Technology.
Cheraghalizadeh, R., 2021. The Effect of Innovative Ability on Competitive Performance
Through Problem Identification and New Idea Generation. International Journal of
Business and Technology Management .3 (1). pp.55-62.
Lai, I.K.W. and Wong, J.W.C., 2021. From exhibitor engagement readiness to perceived
exhibition performance via relationship quality. Journal of Hospitality and Tourism
Management .46. pp.144-152.
Lee, K.S. and Tao, C.W., 2021. Secretless pastry chefs on Instagram: the disclosure of culinary
secrets on social media. International Journal of Contemporary Hospitality
Management.
Lee, Y., Lee, S. and Kim, D.Y., 2021. Exploring hotel guests' perceptions of using robot
assistants. Tourism Management Perspectives .37. p.100781.
Mehraliyev, F., Choi, Y. and King, B., 2021. Theoretical foundations of social media power in
hospitality and tourism: A hierarchical model. Cornell Hospitality Quarterly .62 (2).
pp.215-231.
Mun, S.G. and Woo, L., 2021. The effects of the minimum wage on the operating performance
of hotels in the US. Tourism Management .82. p.104205.
Nozdreva, R. and Churakova, A., 2021. Digital Tools in Empirical Marketing Strategies of
Global Hotel Companies. Digital Strategies in a Global Market, pp.213-227.
Redjeki, F., Narimawati, U. and Priadana, S., 2021. Marketing Strategies Used by Hospitality
Businesses in Times of Crisis of the COVID-19 Pandemic: Case Study. ENDLESS:
International Journal of Future Studies .4 (1). pp.121-131.
Shi, X., Gordon, S. and Tang, C.H., 2021. Momentary well-being matters: Daily fluctuations in
hotel employees’ turnover intention. Tourism Management .83. p.104212.
Szende, P. and Dalton, A.N., 2021. Designing Service Experiences. In Operations Management
in the Hospitality Industry. Emerald Publishing Limited.
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