Contemporary Hospitality Industry

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Contemporary Hospitality
Industry

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Types of business within hospitality industry........................................................................1
P2 Different operational and functional departments of hospitality organisation......................2
TASK 2............................................................................................................................................3
P3 Contribution of hospitality industry in local, national and inter-national economy..............3
P4 Different operational roles within the hospitality industry....................................................4
P5 Skills required for roles within the hospitality industry and current skill shortage...............5
TASK 3............................................................................................................................................6
P6 PESTLE analysis of hospitality industry...............................................................................6
P7 SWOT analysis of hospitality industry .................................................................................7
TASK 4............................................................................................................................................8
P8 Implication of current and potential trend in hospitality industry.........................................8
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Hospitality sector can be introduced as a broad concept which offers different services or
experience to their guest for fulfilling their professional and personal purpose. Their are different
services such as event planning, travelling and tourism are involve in hospitality sector which
match with expectation of customers. This present assignment is written in context of Wembley
international hotel which is located in Wembley, England. This organisation is well known
among all UK for the finest services that they provide to its customers or paying guest. In this
report different types of functional and operational departments that show their contribution in
hospitality sector. Along with this skills and operational roles of an individual is discussed that
are required to perform the job role in hospitality services. At last PESTLE and SWOT are
executed that show current trends in hospitality sector.
TASK 1
P1 Types of business within hospitality industry
In present scenario hospitality sector plays an essential role that provides different
services to visitors and guest that come to visit their place or country. Success of hospitality
business depend on the satisfaction and expectation of customers. Their are some different types
of business that stay in hospitality sectors is given below:
Food and beverage- The food & beverage sector deals within catering and restaurant
through which they offer healthy and delicious food to its customers. Some few categories are
mention below:
 Wembley inter-national hotel provide effective services to its customers or guest which
includes quick delivery of meals, food and snacks with the help of employees.
 Food department of Wembley inter-national hotel also deals in catering business which
determines that organisation organise and manage weddings and birthday parties for its
customers.
Lodging and accommodation- It is a broad concept which covers various services that
are provide hospitality industry. As for Wembley inter-national hotel it includes different hotels,
resorts etc. through which they involve or offer different services to paying guest. This involves
food, shelter, entertainment and others services through which they match with expectation of
customers (Alserhan, 2016).
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 The accommodation services are provide by employees with motive of matching their
activities with the expectations of customers. In this it includes the comfortable and clean
rooms, healthy food which govern that company want to give memorable experience to
guest.
Travel and tourism- Travel and tourist activity are essential business operations that is
performed by hospitality sector. This is the method or way through which organisation shift or
visit customers from one place to another through various ways that includes trains, air-lines,
ships etc. In context of Wembley inter-national hotel they contribute in the economic of country
by attracting more tourist to visit their country. It helps them to create loyal customers for their
business through which they create brand awareness among customers (Bowie and Buttle,
2013).
 Customers have different purposes that to visit any specific place sometimes they go in
another country for building professional relation while in other way to visit any place to
gain unforgettable experience and enjoy others cultural activities.
P2 Different operational and functional departments of hospitality organisation
Each and every organisation required different departments which helps to gain expected
result that are performed by company. This departments helps an organisation for smooth
running of their functions and operations in the right direction. Some of this task are given
below:
Operational department- For the hospitality sector operational department work as entire
role through which they create bridge between all functions of organisation. For Wembley inter-
national hotel it is important because they operate their business in hospitality sector which
signify that services are more important for satisfying need of customers. It includes design and
control of activities or operations that are performed by organisation. Some different department
are given below: Front office is the part of operational department that is first noticed by customers at the
time of entering in hotel. This also acts as communication system between customers
and other departments of organisation (Bowie and et. al., 2016). Housekeeping department plays an essential role in an organisation as they are
responsible for maintaining the cleanliness and hygiene in the rooms and floors of hotel.
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For this Wembley inter-national hotel recruit suitable candidates which perform their
roles effectively.
Functional department- Functional departments of an organisation perform their work
for increasing and improving the performance and productivity of an organisation. Some
departments are mention as below: Human resource department of an organisation is responsible and authorise to maintain
healthy or friendly relations between the employees of an organisation. In context of
Wembley inter-national hotel it HR officer helps to hire and recruit right candidates
which work as an asset for company (Cooper, 2012).
 Accounting department of an organisation monitor and control the financial activities of
Wembley inter-national hotel that maintain proper records of monetary transaction that
from which activity earned their revenue and what expenses are bared by organisation
to complete those activities.
TASK 2
P3 Contribution of hospitality industry in local, national and inter-national economy
Hospitality sector or industry is growing with rapid face which work stand as pillar for he
economic of country. This sectors is growing at all levels and in all segments which are local,
national and economical. In this task the effort of hospitality in economic sectors is given below:
Local region- The major part that is impacted by an organisation is local or origin region
which determines that with opening of Wembley inter-national hotel. The employment rate,
purchasing power of consumer is increased by earning revenue from outside the country also. In
the context of UK hotel or hospitality organisation are increasing rapidly through which they are
contributing 10% in the GDP of world. Apart from this it bring skilled employees for the
organisation also (Minazzi, 2015).
National- Under hospitality sector large number of others business are covered which
performed under this industry. This includes restaurant, travel agency and local distributor which
support an organisation indirectly for satisfying needs of customer. In the last few years tourist
are more attracted towards developed countries. This results that in the last few years more than
70 million tourist visit UK that contribute 4.9 increase in the annual growth rate in the economy
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of country. This results more revenues in the form of tax, import and export, sale of local
product increases the funds of government (Menu Contemporary hospitality industry, 2018).
Inter-national- In present scenario all the industry and organisation are working together
at global market or level. This creates tough marketing competition at both level local as well as
inter-national. For hospitality sector it creates complex process because organisation has to face
competition from local and inter-national market. In context of Wembley inter-national hotel
they bring more 30% of overall foreign exchange that generates in the Hospitality sector of UK.
Along with this according to British Hospitality Association more they increased 16%
employment rate which helps to recruit employees from overall world.
P4 Different operational roles within the hospitality industry
In Wembley inter-national hotel there are different types of departments are working
together through which they control their activities for achieving similar goal. In this different
individuals work and perform their task on individuals bases. Some of this task roles are
receptionist, security, housekeeping etc. are explained below:
Role of division manager- The division manager is responsible to guide the employees
who are performing their duties in front and back end of the organisation. Along with this they
guide division officer or manager coordinate with other departments of organisation. This helps
to formulate an effective communication channel between all functions of company. So that it is
easy for organisation to provide better services to their customers. The major role that is
performed by division manager is purchasing of raw material, supervising the rooms, and
creating monthly plans (Polo-Peña and et. al., 2012).
Role of housekeeping- They are responsible for maintaining the hygiene, cleanliness
proper arrangement of things in room. In context of Wembley inter-national hotel team of
housekeeping department arrange all things properly along with this they maintain all facilities
that provide satisfaction to customers. It is very important for Wembley to keep clean all the
hotel because it is the first thing that is noticed by customers.
Coordinate training- The effective training to employees helps an organisation to
increase the skills and efficiency of employees. Higher productivity of skilled employees helps
an organisation to accomplish their goal within minimum time period which determines that
employees are crucial factor for an organisation. Trained employees utilise the resources of an
organisation in optimum way by performing their task in effective way. The aspect of training
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help to co-ordinate and organise different activities of organisation through efficient and
effective way.
P5 Skills required for roles within the hospitality industry and current skill shortage
Hospitality sector work and based overall on service sector and this services are not feel
and touch by customers because of their intangible nature. For this it is essential for the
organisation to recruit skilled and expert employees which helps an organisation to provide
effective services to customers. Some skills that are needed in the employees of Wembley inter-
national hotel to complete their role is mention below:
Technical skill- This skills is required in each employees of organisation so that they
perform their effectively. In context of hospitality sector it is essential part through which
organisation perform their role in efficient and effective method. For the context of hospitality
sector and Wembley inter-national hotel technical skills refers to clear the concept of job role
and responsibility that is performed by employees so that they provide their services with more
efficiency (Sánchez-Ollero, García-Pozo and Marchante-Mera, 2014). Now a days the skill that
relates with technological factor are not present in employees because lack of knowledge about
hospitality industry create hindrance in the performance of employees. To overcome from this
management implement and organise seminars and workshops in order to aware and update
employees about function of hospitality sector.
Communication skill- In the hospitality sector communication skill is the major factor by
which the performance of organisation is impacted. This is because in hospitality sector
organisation task are completed only when there is interaction between customer and employee.
As for Wembley Inter-national hotel communication skill plays an effective role by which
company achieve their targets with in pre-decide period. It is easy for organisation to understand
need and demand of customer if they has effective employees. For Wembley inter-national hotel
it is easy to recruit employees who has high communicating skill as company is operating their
business in developed countries. This create positive factor for the company and work as strength
for the organisation (Tresidder and Hirst, 2012)
Team work- All the functions of hospitality sector are inter-related with each other. In an
organisation who is operating their business in service industry need to learn and trained their
employees so they perform their work with efficiency and effectiveness. Wembley inter-national
hotel is organises and manages the work of all departments of company. So they develop their
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employees through which it is easy for them to perform their task by performing the role of team
member in the organisation. But in present scenario it is difficult for company to develops
effective teams because all the members of organisation belongs to different background through
which create barrier to interact them as team.
TASK 3
P6 PESTLE analysis of hospitality industry
This task covers the PESTLE factors which are needed by organisation to predict and
analysis the environment in which they are operating their activities.
Political Factor- This factor relates with the organisation that create opportunities and
threats according to rules and policy that are decided by government. It includes government
change, trading policy, collection of tax etc. In context of Wembley inter-national hotel they
develop and formulate their strategy according to policy of ruling government. So they complete
their operations in effectively. Officers or higher authorities that work for ruling government
monitors that organisation does not violate any law (Weinstein and Morritt, 2012).
Example- Wembley inter-national hotel faces different challenges because of change in
political party. Sometimes it created unnecessary issue due to which organisation needs to stop
their operations. Like ban of plastic bags by the government.
Economic factors- The economic factor includes the local economy, inflation and
interest rate, economic trends of the country. Hospitality sector work as backbone of country
which support in the development of economy. Like Wembley inter-national hotel contribute
high revenues that increases inflation rate of country by increasing inter-national trade and
import- export ratio which expands the business of organisation.
Example- It it essential for Wembley inter-national hotel to deliver their services at
affordable prices. So more number of customers are attracted towards their hotel through which
will help them to achieve their goals and targets.
Social factors- This factor relates with culture aspect that include belief, attitude and
value that is follow by customers or society. The social factor impacts on different factors of
company like lifestyles trend, consumer buying pattern etc. In the context of hospitality industry
organisation manage their goals according to social factor for company. Wembley inter-national
hotel provide healthy break fast to their guest to reduce impact of social factors.
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Example- Their are dynamic changes in the regular needs of the customers which creates
problems for the organisation because it directly impact on sale and revenue of customers.
Technological factor- In present scenario organisation are majorly impacted by
technological factor. This includes innovation, barrier and modification in the operational
process of an organisation. All the business houses are update and implement technological
factor in an organisation. This helps them to expand their market among overall world through
quick search and analysis. As they bring proper research through which they innovate their
product as per market demand.
Example- Wembley inter-national hotel implement technology that helps them to bring
more innovation for their product. It helps them to increase the revenue of their hotel because
organisation offer new products that are not currently present in market.
Legal factor- It is related with law, legislation and regulation that impact on business
activities. In this company analysis factors through which they complete their goals within
minimum time period. For hospitality sector and Wembley inter-national hotel they follow rules
that are implemented in order to operate their business without violating the law. Some laws that
are executed to emerge activities of hospitality industry are inter-national legislation,
employment law and consumer protection act.
Example- It is important for Wembley inter-national hotel to execute law strictly in
organisation to perform their work fairly and ethically in the organisation.
Environmental factors- The environmental factors relates with ecological and
environmental aspect that impact on sale of company products and on its operation. The present
market is globalised in which different business environmental factors impact on company
products. Management of Wembley inter-national hotel follow all environmental factors because
it helps to sustain in market for longer period (Williams, 2012).
Example- Employees and staff of Wembley inter-national hotel are aware about
environmental policies this helps them to protect natural resources. Therefore they organise
different CSR activities.
P7 SWOT analysis of hospitality industry
 Strength- Charges or price that are implemented by Wembley inter-national hotel
are low and affordable which creates positive results for company. So it increases
the strength of organisation as it brings more customers of organisation.
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 The customers of Wembley inter-national hotel are offered with loyalty card in
which they gain points which create loyal customer base and increases repetition
of customers.
 Wembley hotel chain is present in all over the world so customers are satisfied
and make advance booking to visit their place.
Weaknesses- In this company has developed different services through this they fulfil their task
while in case of products range which includes more number of rooms, foods, entertainment
source are not in wide range for customers.
 The Wembley management hotel introduce their chain only in developed
countries while in developing countries organisation does not have stronger
relations and networks so they does not have more customers in those areas.
Opportunities- In context of Wembley inter-national hotel organisation produce results through
which they create effective result. For this they has opportunity to merge and takeover small
organisation to complete their goal.
 In today era different sectors are developed with the help of technology in this
case Wembley inter-national hotel execute update technology so that they are
unique in developing different effective results for company.
Threats- As the organisation are expanding themselves they had to grow with different services
which results that on each change company has to follow different regulation to complete their
goals. It creates complex results in company.
 Hospitality sector is growing industry with rapid face so in this case company are
investing more which are not from this sector. In this case company has to
develop strategy in order to beat their competitors because company is facing
competition from local and inter-national players equally.
SWOT analysis of intercontinental group
Strengths
 The financial position of intercontinental group is increasing day by day due it which it I
easy for them to invest in different sectors of the organisation.
 Group of intercontinental hotels is present among overall world that helps them to
increase their market share in all areas of market.
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 The HR team of intercontinental is very effective they formulate efficient HR policy that
helps them to recruit effective employees of the organisation.
Weakness
 Organisation adopted digital technology that helps them to expand their market but it is
they have low IT security.
 Company is not developed effective strategies that helps them to enter in market through
different technique which creates complications to complete their activities. Hotel is earning sufficient amount of profits but they are not performing any activity for
society welfare that impact negatively on their image.
Opportunities
 Organisation has alternative to make contract with others hotels that helps to enter in
other geographical areas like china, India etc.
 Stakeholders of intercontinental group are user friendly with technology it helps them to
perform their operations quickly because of effective technology. Management of intercontinental hire effective employees which helps them to complete
their work effectively. So organisation has opportunity to start effective classes for them.
Threats
 Their is high competition exists in the market of UK which determines that government
changes policy to maintain fair and healthy competition in market.
 It is very difficult for organisation to satisfy the needs of customers as few services are
not able to fulfil all demand of customers.
 After the change in policy organisation need to develop new methods in order to
accomplish their goal.
Impact on supply and demand of intercontinental hotel
Management of hotel follow different methods that are used by them to complete their
goals. For this different resources are managed by them that help to increase their sale within
specified time period. Apart from this it also helps organisation to identify different technique
that impact on organisation and its bases.
In the case of Wembley inter-national hotel management focused to improve the skills of
its employees that are essential for organisation in order to complete their goals with efficiency
and effectiveness.
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TASK 4
P8 Implication of current and potential trend in hospitality industry
Their are different changes are seen in society individuals which involves different life-
style and technological in this company has to manage different needs about their way of living.
Some of the trends that are mention in organisation is as follow:
 In present scenario organisation develops goals through which it includes safety and
security of their customers and employees. Wembley inter-national hotel is executing
different steps to ensure and manage their work according to the goals of company. For
this company implement high security in business through which they those persons enter
into hotel premises which are recognise as guest and employees of organisation.
 In present scenario individuals, customers and society is aware about the environment
and surroundings of company. In the context of hospitality sector the Wembley inter-
national hotel implemented trees and execute solar panel to generate energy form natural
resources. Social media is the major tool in today market through which company generate common
trends among customers this includes different goals by which company segment market
according to the goals and generate product through which several demands of customers
are satisfied in simple way. Healthy food- Today most of the customers are aware about their health which
determines in present market healthy food plays crucial role in the organisation. So most
menu of UK also declare calories of the dish they offer by them to customers. Resources- In hospitality industry resources plays an essential role to complete the
function. Like Wembley inter-national hotel analysed that skilled employees helps them
to achieve organisational easily.
 Restaurant chains- Most of the today hotels also open their restaurant that helps them to
provides more services to their products. Along with this it also helps them to increase
their revenue.
All the above trends are essential for the organisation to achieve more success in the
organisation. This helps them to attain goals through providing effective services that are
essential by the organisation to fulfil as they satisfy different needs of customers.
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CONCLUSION
According to the above report it is concluded that hospitality industry are essential in
present organisation and they are playing vital role for expansion of this sector. In order to
understand the environment SWOT and PESTLE is implemented through which Wembley inter-
national hotel increases their strength and overcome from weakness. Further these analysis also
help to identify opportunities and threats in future. At last trends are discussed that impact on the
performance of hospitality sector and their organisation.
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REFERENCES
Books and Journals
Alserhan, B. A., 2016. The principles of Islamic marketing. Gower.
Bowie, D. and Buttle, F., 2013. Hospitality marketing. Taylor & Francis.
Bowie, D., and et. al., 2016. Hospitality marketing. Routledge.
Cooper, C., 2012. Essentials of tourism. Pearson Financial Times/Prentice Hall.
Minazzi, R., 2015. Social media marketing in tourism and hospitality (p. 87). New York:
Springer.
Polo-Peña, A. I., Frías-Jamilena, D. M. and Rodríguez-Molina, M. Á., 2012. Marketing practices
in the Spanish rural tourism sector and their contribution to business
outcomes. Entrepreneurship & Regional Development. 24(7-8). pp.503-521.
Sánchez-Ollero, J.L., García-Pozo, A. and Marchante-Mera, A., 2014. How does respect for the
environment affect final prices in the hospitality sector? A hedonic pricing
approach. Cornell Hospitality Quarterly. 55(1). pp.31-39.
Tresidder, R. and Hirst, C., 2012. Marketing in food, hospitality, tourism and events: a critical
approach. Goodfellows Publishers.
Weinstein, A. and Morritt, R., 2012. Segmentation strategies for hospitality managers: Target
marketing for competitive advantage. Routledge.
Williams, A., 2012. Understanding the hospitality consumer. Routledge.
Online
Menu Contemporary hospitality industry . 2018. [Online]. Availabe through:
<https://pos.toasttab.com/blog/menu-engineering-menu-design>
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