Contemporary Hospitality Industry

Contemporary Hospitality Industry

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PESTLE Analysis
Political factor
IBIS hotel
 IBIS hotel don't face any threat as it helps in reducing level of terrorism and build cordial relations with EEC
country as they conduct their business at global level.
Intercontinental Hotels
 In last few years, UK and other emerging economies have changed regulations regarding not only market
entry but also companies in Hotels & Motels can operate in the local market..
Economic factors
IBIS hotel
 Frequent exchange rate fluctuations affect both long and short term investment plans of hospitality industry
Intercontinental Hotels
 Increasing liberalization of trade policy of UK can help Intercontinental Hotels ADR to invest further in to
the regions which are so far off limits to the firm.

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Social factors
IBIS hotel
 Different social factors comprises of culture, tradition, demographics, attitudes, norms, roles, media
activity and acceptance.
Intercontinental Hotels
 With increasing liberalization the attitude towards health and safety are getting lax. Intercontinental
Hotels ADR needs to stay away from these attitudes as the cost of failure is too high in UK.
Technological factors
IBIS hotel
 AccorHotels they have adopted latest technologies for hotel booking, electronic media card along with up
to date information systems.
Intercontinental Hotels
 In Intercontinental hotel, Technological innovation is fast disrupting the supply chain as it is providing
greater access to information to not only supply chain partners but also to wider players in hospitality
industry.

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Legal factors
IBIS hotel
 It is mandatory for every country to follows these laws as these further helps in eliminating
discrimination and ensure health and safety of both staff and tourists.
Intercontinental Hotels
 Legal protection of intellectual property, patents, copyrights and other IPR rights in UK affect
Intercontinental hotels ADR if there are not enough protection.
Environmental factors
IBIS hotel
 In context of AccorHotels they are now emphasising on developing products as per environmental
standards which helps in increasing both profits and reputation of the company.
Intercontinental Hotels
 Waste management especially for units close to the urban cities has taken increasing importance fro
players such as Intercontinental Hotels ADR.

SWOT analysis
Strengths (IBIS Hotel )
 Digital campaigns
 Social media platforms
 Focusing on franchisees and contracts
Strengths (Intercontinental hotel)
 Wide geographical presence
 Good customer experiences and relation
 Successful employment engagement