Contemporary Hospitality Industry

Contemporary Hospitality Industry

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PESTLE Analysis
Political factor
Whitbread Plc
Whitbread Plc can sustain in the UK market and can earn a better profit as government policies in the UK does not change
very quickly.
Hilton Hotels
In the context of Hilton hotel, these political factors can leave some negative effects which leads to the business to a major
loss. Increase and decrease in tax could be a best example of political factors. The government of the country might
increase taxes for some companies and decrease it for others, it will effect the business directly.
Economic factors
Whitbread Plc
In the other aspect, if inflation rate is increase by government, therefore prices of the hospitality products and services will
be increase and company will receive better profit but in this case a negative effect will be occurred is decrease in
demand because if prices of their products and services will be increase and people demand will be decrease which
can leave a bad effect on the profitability of the company.
Hilton Hotels
In the favour of Hilton hotel, If the government rises the inflation rate in the economy, it would be affect the price of the
company products. In that case Whitbread Plc has to be increase the prices of their hospitality products and services
and this can increase profitability ratio for the hotel, so if the economics conditions are good , the sales of vehicles
remain high.

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Social factors
Whitbread Plc
In refer to Whitbread Plc, it uses social media platforms like Facebook, Instagram, and twitter to engage with
customers.
Hilton Hotels
Hilton hotel can badly affects by the suddenly change people's choice, fashion, and many other. Due to this,
company must provide facilities as per latest trend and choice of people.
Technological factors
Whitbread plc
In the production, Whitbread plc is used high technology so they can save their scrap cost.
Hilton Hotels
Hilton hotel is needed to use advance technology but if employee will not given training, they will not be able to
use it properly.