Contemporary Hospitality Industry: Businesses, Services, and Contributions

CONTEMPORARY
HOSPITALITY
INDUSTRY

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Different kind of businesses in hospitality sector and diverse service they offer..................1
P2 Range of functional and operational departments in a chosen hospitality business .............2
P3 Contribution of hospitality industry to local, national and international economy...............3
TASK 2............................................................................................................................................5
P4 Identify a range of operational roles within hospitality industry...........................................5
P5 Analyse the skills needed for roles within hospitality sector and current skill shortages......5
TASK 3............................................................................................................................................6
P6 Assess PESTLE factors that impact development of organisation operating in hospitality
sector ..........................................................................................................................................6
P7 SWOT analysis for hospitality business and its role in decision-making process.................8
TASK 4 ...........................................................................................................................................9
P8 Current and potential trends in hospitality sector by providing a range of examples ...........9
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Hospitality industry is a very board sector and incorporate different businesses under it
like motels, hotels, inn or other organisations which provide lodging with or without food.
Contemporary hospitality businesses are those establishments which provide drinks, meals,
accommodation or light refreshments. This assignment is written in context with Whitbread plc
which is a Britain based multinational restaurant and hotel, headquartered in Bedfordshire, UK.
Organisation has four divisions i.e. Brewers Fayre, Table Table, Beefeater, Premier Inn. Hotel is
employing around 50,000 employees and operates mainly in Europe and American continent.
This report will cover various kind of businesses in hospitality sector and different services or
products they offer. Range of operational and functional departments in hospitality business
along with their impact on international, national and local economy is mentioned. Range of
operational roles and skills required for roles in hospitality industry is mentioned. Beside this,
SWOT and PESTLE analysis is carried out to analyse business environment.
TASK 1
P1 Different kind of businesses in hospitality sector and diverse service they offer
Hospitality industry is a multibillion dollar industry which is dependent on disposable
income, leisure time, customer satisfaction etc. There are different kind of businesses which are
operated in hospitality industry like accommodation, night clubs, Pubs, bars etc. These business
and products or services offered by them are mentioned below:
 Accommodation: It is an incredibly wide sector and includes broad range of services.
This sector mainly relies on Comfort, high quality amenities and customer services etc. It
includes Suites, Lodging, hotels and resorts for ex, Whitbread hotel provides
accommodation and food service to their customers.
 Restaurants: This business in hospitality offers drinks, desserts, meals and other services
to their customers. People usually sit at a table and waiter serve them food and drinks as
per their orders. This business is a part of food and beverage sector.
 Night club, pubs and bar: It is another business within hospitality industry which
provides entertainment to the people. These businesses allow customers to take a break
from normal life and spending quality time with their loved ones. These businesses will
offer services like drinks, casino, food, music, entertainment etc.
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 Membership and events: It is another service which is offered by hospitality sector. In
this service, customers are given membership for a certain time period i.e. 3 months, 6
months or a year. Due to this membership, they will be charged minimum or get
discounts during their visits till their membership service exist.
Relation between hospitality industry and travel & tourism sector
Travel and tourism is one of the biggest sector associated with hospitality industry and
include different aspects in global context. Travelling sector includes cruises, ships, train, air-
planes etc. Different businesses in Hospitality such as Hotel, restaurants, night clubs, casinos etc.
heavily depends upon tourism and travel sector for their revenues and profitability. If appropriate
travel and tourism facilities are not available in a region, no other hospitality business will be
able to flourish and attain desired outcomes due to lack of customer base. People will prefer to
travel in order to spend a quality time and leisure time which is offered by hospitality business.
Hence, these both sectors are interrelated and dependent on each other.
P2 Range of functional and operational departments in a chosen hospitality business
Hospitality sector comprises of different departments that works in a coordinated and
interrelated way to attain competitive advantage over rivals and competitors. These operational
and functional department of Whitbread Hotel will allow the organisation to attain their goals
and targets in a smooth manner. These departments are discussed beneath:
Operational departments: These departments in hospitality sector is responsible for
monitoring and checking operational work in a company. Due to this, business activities are
performed in a smooth manner. It includes departments like Front office, F&B, housekeeping
department etc.
 Food and Beverage Department: This department of Whitbread hotel offers drink and
food services to their guests as per their preference and needs. Workforce in this
department prepares high quality food and drink so that customers can be satisfied in a
proper way.
 Front Office: This unit in operational department have the duty of interacting and
communicating with guests when they arrive for their stay. Main role of Front office
department in Whitbread is to resolve the issues of customers, providing required
information, maintaining records and details of customers, oversees check-in and check-
outs.
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