Scale, Scope and Diversity of the Hospitality Industry (Doc)

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ContemporaryHospitality Industry
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................11.1 Scale, scope and diversity of hospitality industry.................................................................11.2 Organisational structure of hospitality organisations...........................................................21.3 Role of hospitality organisations and professional bodies....................................................3TASK 2............................................................................................................................................42.1 Staffing requirements of hospitality businesses...................................................................42.2 Roles, responsibilities and qualification requirements for hospitality staff..........................5TASK 3............................................................................................................................................63.1. Operational, managerial and legislative issues resulting from recent developments...........63.2 Current image of the hospitality industry.............................................................................64.1 Predictions for potential trends and developments in hospitality........................................74.2 Impact analysis for the predicted trends and developments.................................................8CONCLUSION................................................................................................................................8REFERENCES................................................................................................................................9
INTRODUCTIONHospitality is the quality service provided to visitors by way of entertaining them whichincludes venue or is the understanding between host and guests. Like in UK hospitality ischanging now a days in several ways as it has become one of the main revenue generatingsectors for various economies around the world. This report aims at providing a short descriptionof the hospitality industry of UK along with its size, scope and diversity in order to attract morepotential investors to invest in this trade. It also briefly explains various ownership andmanagement styles as well as organizational structure of several sectors of the hospitalityindustry. Further this report provides a detailed investigation of present trends, issues and recentdevelopments within particular industry. Hospitality includes several other sectors such ashotels, bars, pubs and restaurants. Consumers apply great pressure on the hospitality industries toinnovate and render value to the end customers. This sector is fully dependent on consumer'sconfidence and business thought. Consumers applies great pressure on the hospitality industry toinnovate and render value to the end customers.TASK 11.1 Scale, scope and diversity of hospitality industry.This is one of the largest and rapidly growing sectors around globe. UK has around46000 hotels which are into conference and banquet facilities which generates a revenue ofaround 40 billion pounds on yearly basis providing employment to 1.6 million people in thecountry (Radojevic and et.al., 2015). Their scope is vast and there are several commercial,welfare sectors included in this industry. In 2012-2013, UK was ranked as the 4thbiggest trade inhospitality sector. The turnover is about more than£53 billion in 2011-2013 to the economy ofnation. Hospitality industry has positive impact on the community.Because of the innovation, ownership, classification, service level, grading system andfuture trends makes hospitality industry gets diversified. Many hotels provide standard servicesto the guests other than food and beverages like internet, gymnasium, swimming pool, nightclubs etc. There are many types possession and governance styles like sole ownership,partnership, public limited company. The grading system is for rating a hotel with starsaccording to certain level of service they provide to guest. Facilities provided by hotel dependupon the type of hotel.1
UK also provides full time employment opportunities to female which is one of the most salientfeature of hospitality industry (Kusluvan and et.al., 2010). This sector is one of the mostchallenging industry in UK as the economy remains inactive. But slow growth and less spendingby customers development will be enormous in potential industries in the coming future.Hospitality business of other countries is also contributing to the economy in large and makinga balance in devaluation of economic system.As per the chosen hospitality industry operator in UK, Intercontinental HotelGroups(IHG) is an international hotel joint that has a goal and aims at creating great hotels thatwhich the guests love. It has grown from a very small company to a giant handling severalbranded hotel properties. It has more than 650000 rooms in over 4400 hotels across 100countries .The hotel group provides restaurants that serve Indian, Asian and continental cuisines(He, Li and Keung Lai, 2011). Other than food and beverages it also renders spa, valet parkingservices, bars, dance floors, swimming pool and lawns. The revenue generated of IHG in theyear 2015 is around $1,715(-4.905) and the total operating profit growth of $61m(+9.5%) with$24.5bn(+21%) total gross revenue in their system .1.2Organisational structure of hospitality organisations.It is the understanding between people and several departments of an organization.Different companies make use of their own type of structure and this is done so that work can bemanaged in an effective manner. Some organizations have tall organisational structure which ispresent in large hotels that may consist of many levels of staff from the managers to workers.There are various type of structure and some of them are as follows:Functional structure- There are several departments having different and specializedfunctions to perform. Each division has its own respective roles. In this structure every sectionhas manager to look after the employees and they will be subordinate to a senior head. This is aneffectual structure that communicates effectively with their managers and might be slow as thereare many levels involved. Aban offshore tourism uses this type of structure which enables themin having a systematic management of work (Bharwani and Jauhari,Kandampully, Zhang andBilgihan, 2015).Divisional structure- According to this structure there are various basis on whichdepartments are defined. This includes functions , products, place etc. This type of structures is2
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