Contemporary Hospitality Industry: PESTLE and SWOT Analysis, Trends and Implications for Crowne Plaza

Contemporary
Hospitality
Industry

Table of content
 INTRODUCTION
 PESTLE Analysis factors of Crowne plaza
 SWOT analysis for a hospitality business
 implications of current and potential trends
 evaluation of ability of chosen hospitality business
 Evaluation of how external factors impact on current and potential
trends
 Conclusion
 References

Introduction
Hospitality industry is a business sector that is growing constantly. It
includes different types of services that are offered to the customers. In
UK, hospitality sector significantly contributes in economic growth and
success. In current study, Crowne plaza is taken into consideration that
is a renowned hotel of UK. It is a prestigious hotel with five star rating.

PESTLE Analysis factors of Crowne Plaza
In hotel industry, it is important to
analyze different elements of
external environment. This study
further helps in order to identify
the impact of external factors and
prepare suitable strategies
accordingly.

CONT..
Political Factors: It is concern with the political conditions of a country. Here,
change in political environment is likely to affect the operation of company. In
context of Crown Plaza, they are required to analyze the modifications in the
current political condition in order to adjust their strategies accordingly.

CONT...
 Economical Factors: This element of PESTLE analysis is associated with
inflation rate, demand, supply, disposable income of customers and more.
In case of Crowne Plaza, the revenue of the company is affected due to the
adverse impact of COVID-19. It has been reduced down the disposable
income of customers resulted they have reduced down the expenditure on
luxurious products or services.