PESTEL Analysis of Contemporary Hospitality Industry

Contemporary
Hospitality
Industry

PESTEL analysis
Political factors:
• Operating business worldwide , it becomes difficult Radisson Blu to apopt the political changes of
other countries. This has the negative impact on hotel
• On the other side, operating only in local country has a positive effect of political changes as it does
not affect Anvil Inn hotel much.
Economic factor:
• Changes in interest rate, inflation rate and many more directly affect the operations of Radisson Blu
due to which economical changes act as a negative factor.
• It is positive factor for Anvil Inn hotel as changes in economic factor does not affect the activities of
hotel.

Cont...
Social:
•Expansion in various countries Radisson Blu is able attract potential customers which increase brand
awareness. Social factor has a positive impact on the hotel.
•It a negative factor for Anvil Inn as it does not operate in other countries due to consumers are not
aware about the brand.
Technological:
•Having lot of funds, Radisson blu is able to adopt advance technology which make their strategies more
effective.
•Lack of capital and investors, due to which Anvil Inn hotel is not able to make their strategies and
activities effective.