Contemporary Hospitality Industry

Contemporary Hospitality
Industry

Table of Content
 Introduction
 PESTEL analysis of hospitality business
 SWOT analysis of hospitality business
 Impact of external factors on development of organisation
 Appraisal of implication of current and potential trends

Table of Content
 Ability of hospitality business to develop products and service to meet current trends
 External factors impacts on current and potential trends and development in
hospitality industry
 Conclusion
 References

Introduction
 Hospitality industry is defined as the broad category of services
industry that includes various sectors such as food and drink
services, travel and tourism, lodging and event planning. In this
report the chosen organisation is Marriott International Hotel which
is an American multinational organisation established in 1927 by J.
Willard Marriott Alice Marriott. The headquarter of organisation is
situated in the Bethesda, Maryland, US. In this report PESTLE,
SWOT analysis and external factors are covered.

PESTEL analysis

Political factors: There are various political factors that affect
the Marriott Hotel are danger of terrorism, political climate and
international relations that impacts on the sustainability and
profitability of hotel.
Economic factors: As Marriott International Hotel operations
business functions outside the country as well so fluctuations in
the local currency impacts on the functioning of hotel. The
restrictions on spending also affect the hotel adversely (Li, 2019).