Contemporary Hospitality Industry (Task 3 & 4)

CONTEMPORARY
HOSPITALITY INDUSTRY
(TASK 3 & 4)

Table of content
• Introduction
• PESTLE analysis
• SWOT analysis
• Potential and current trends
• References

Introduction
Hospitality sector deals with a variety of people in their daily operations who visits a place
for their personal or professional purpose. It includes a wide range of services such as
includes event planning, transportation, lodging, travelling and tourism. The present
presentation is based on Travelodge hotels which is a hotel chain having headquarter at
England, United Kingdom. This presentation will discuss the operational roles and skills
required for these roles. Lastly, PESTLE and SWOT analysis along with the implications of
current and potential trends in hospitality sector.

PESTLE analysis
PESTLE analysis is useful for the Travelodge hotel for determining the external
environmental factors which impacts the hospitality sector. These factors are discussed below:
Political: These factors include the labour law,foreign trade policy, environmental law
etc. Digital Economy Act 2010 which is implemented by the government of UK for reducing
the file sharing and copyright infringements can impact the business operations of Travelodge
as they have to decide if to provide free internet or Wi-Fi to customers or not. The Travelodge
is charging for the Wi-Fi and internet connectivity in order to reduce the negative impact of
this law on business of hotel.