Contemporary Hospitality Industry: Types of Business, Operational Roles, and PESTEL Analysis

Contemporary
Hospitality
Industry

Table of Contents
INTRODUCTION ..........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Different types of business within hospitality industry and diverse products and services
they offer................................................................................................................................1
P2 Range of operational and functional departments.............................................................2
P3 Contribution of hospitality industry to local, national and international economies........2
Ml Review the interrelationships of operational and functional units within a chosen
hospitality business.................................................................................................................3
M2 Assess how the use of franchising and licensing agreements has influenced the global
development of the hospitality industry.................................................................................3
Dl Analyse how global growth, franchising and licensing developments have contributed to
the economic worth of the hospitality industry......................................................................3
TASK 2............................................................................................................................................4
P4 Range of different operational roles within hospitality industry.......................................4
P5 Examine skills required for roles within hospitality industry and current skills shortages4
M3 Review the skills gaps within the hospitality industry in relation to a range of different
operational roles.....................................................................................................................5
D2 Analyse the impact that skills gaps have on hospitality businesses and make valid
solutions for addressing these skills gaps...............................................................................5
TASK 3............................................................................................................................................5
P6 Assess PESTEL factors that affect the development of organisations operating within
hospitality industry.................................................................................................................5
P7 SWOT analysis for a hospitality business and review how this can inform decision-making
process....................................................................................................................................6
M4 Evaluate the impacts of external factors on the development of organisations operating
within the hospitality industry, using specific exam pies.......................................................7
TASK 4............................................................................................................................................7
P8 Appraise implications of current and potential trends in hospitality industry providing a
range of specific examples.....................................................................................................7

M5 The ability of a specific hospitality business to develop products and services to meet
current trends..........................................................................................................................8
D3 Critically evaluate how external factors impact on current and potential trends and
developments in the hospitality industry using specific examples to demonstrate how the
industry has developed in response........................................................................................8
CONCLUSION ...............................................................................................................................9
REFRENCES.................................................................................................................................10

INTRODUCTION
Hospitality industry is one of the leading industry which provide variety of services and
products through diverse sectors such as club, restaurant, event planning, theme park, lodging
and many more. It is consider as most profitable business which attract more and more customers
as well as investors. Organization taken for this assignment is Hilton Hotel which is founded by
Conrad Hilton in year 1919. Its headquarter is in McLean, Virginia, United State and they are
operating its business at worldwide level. Here discussed topics are current structure, scope and
size of respective industry as well as it will include anticipated and current skills which are
required for hospitality industry. Along with this it will also include internal and external factors
that will impact on respective industry as well as current issues occurred in industry. It will also
include potential as well as current trends which affect respective industry.
TASK 1
P1 Different types of business within hospitality industry and diverse products and services they
offer
Hospitality industry is one of growing industry now a day and it is determined as
profitable industry. Main objective of this department is to offer effective products and services
to customers in order to satisfy them properly. There are various diverse business which are
operating in respective industry as well as they offer variety products and services, some major
of them are explain below:- Bar and nightclub: In this business organization will provide products and services like
dance, drinks, loud music and many more. Food and beverages:In respect of this products as well as services provide are huge
range of food such as Italian, Mexican, traditional. Along with this they also provide
wide options of drinks like soft drink and so on.
 Accommodation: In this sector company provide accommodation facilities through
various options of rooms like luxury room, executive room and many more. Along with
this they also provide other products and facilities like food, breakfast, bed, swimming
pool and many more.
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