This presentation discusses the operational, managerial, and legislative issues affecting the hospitality industry. It also explores the current image of the industry and predicts potential trends and developments. Recommendations are provided for hotels to stay updated with the changing landscape.
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Contemporary Hospitality Industry Task – 3 and Task – 4
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INTRODUCTION The hospitality industry is the major revenue generator for various economies of nations. In fact, in travel and tourism sector as well, hospitality is regarded as the major element. There are many issues which are challenging the firms operating in this sector such as managerial, operational and legislativeissues(Beddoe,2004).Alltheseissuesare required to be addressed in order to have smooth functioning of the companies. Pertaining to this, the presentation will brief about these issues. Other than this, the current image of the hospitality and its recent trends and development will be discussed in the later part of the presentation.
TASK – 3 3.1Analyzing the operational, managerial and legislative issues affecting the hospitality industry Throwing light in relation with the hospitality industry, it is quite dynamicandflexibleinnature.Whileoperatingthebusiness, companiesfacenumerouschallengesandissuesthataffectits functioning.Focusingabouttheoperatingissues,itincludes expectations of the customers, recruitment, retention, learning and development, food safety, social-cultural issues, outsourcing services, E-commerce etc. However, the most important among these issues is expectations of the employees (Busquets, 2010). Workers expect lot in returnfromthehotelslikegoodperformanceappraisal,growth opportunities, healthy working environment, recognition etc. All these demands should be met for effective and better productivity.
Continued… Managerial issues encompass quality assurance, management of performance,identifyingthekeyplayersinthemarket, branding,implementationoffoodandsafetymanagement systems etc. Last but not the least; legislative issues are very crucial, as without their consideration no business can run smoothly a legal business. According to the European laws and legislation, the hotel industry has to change their working practices.Thereareseveralactssuchworkplaceequality, minimum wage and discrimination act that needs to be taken care while carrying out the operations. Furthermore, if these laws are not followed than heavy penalties have to be paid by the hotels (Erfurt-Cooper and Cooper, 2009).
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Continued… For illustrating the example of operational issues, an example of Ritz Carlton hotel can be taken into consideration. The hotel was founded in the year 1983 with the leading chain in almost every part of UK and many other nations. It is the expectations of the employees of the hotel that they should have good learning and development events within the firm. Pertaining to this, Ritz Carlton provides training to the workers by following a systematic procedure i.e. firstly the needs of the training is being evaluated and afterwards, training sessions are designed. Because of such efforts, the hotel has low rate of employee turnover (Murphy and Olsen, 2008).
Task- 3 3.2Currentimageofthehospitalityindustry Prior development of the hotels, the image of the hotels was restricted with the kind of business and time of business. However, in the current scenario, it is becoming difficult to differentiate the big issues that significantly change the establishment in the hospitality sector. This pertains to the fact that they can serve for larger duration of time in relation with the food and beverage industry and also for the hospitality industry as well.
Continued… Today, the perception and preferences of the people have altered a lot about the hospitality sector. Now, each and every individual is stuck in some or the other work and have no time to prepare food (Wong and et.al., 2008). They are focusing more towards packed andreadytoeatfoodtosatisfytheirhunger.in addition, they are also availing the takeaway services of the restaurants.
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TASK – 4 4.1Justifying predictions for potential trends and developments in hospitality OMobile based bookings– Mobile based services have outperformed many of the booking system by the time when the internet services on devices like laptops, I-pad willreachattheirpeak.Todaytheenvironmentis technology driven and thus, smart phones are taken as a minideviceforcomputingthathasenabledthe companies to leverage on a particular factor. Many hotels such as IHG, Starwood and Hilton have significantly curtailed their cost related to operations (InterContinental Hotels launches new upscale brand, 2018).
Continued… OOnline booking of services– in the recent scenario, researching and travellers booking through online medium has increased significantly. As per the study being conducted in the year 2013, there were around 100 million people who have researched about the online travel. This online trend is impacting the businessandoperationsofthecompaniesinvolvedinthe hospitality sector. OUnevendistributionofdemand–Duetotheeconomic slowdown in the UK, the hospitality industry and its related sub-sectors are impacted a lot. But with the recovery economy, these establishments are also witnessing recovery. With this recovery, the growth of bars, pubs and clubs has increased, but there is a slow growth in hotel industry (Phillip, 2017).
4.2Producing an impact analysis for the predicted trends and developments In the previous question,numerous trends impacting the hospitality industry have been identified. All these trends are influencingtheworkingofthehotelsandotherrelated sectors. The lifestyle of people is changing and because of which they are now ready to pay more for unique services being offered by the hotels. Many hotels in UK have started boutique hotels concerning these changing perceptions and lifestyle. In addition to this, hotels are also engaging in the activities of renovation of their old establishments so as to cater with the contemporary needs of the society.
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Continued… Furthermore,thehotelindustryisnowfocusing towards the environment where they carry out their functionsbyoverseeingtherisingawarenessof peopleabouttheenvironmentandtheirnatural surroundings. Pubs, clubs, hotels, motels, restaurants are paying attention towards the sustainability through contributioninthedevelopmentofthenatural environment (Aquilano, 2009).
Continued… Forillustration,atthetimeofdevelopmentofsitesand establishments near hilly areas, hotels are required to make sure that their activities and construction work will not destroy the climate as well as natural surroundings. Thus, it can be said that in the present scenario, there are many changes, trends and developments taking place, which are one way or the other impactingthegrowthandfunctioningofthehospitality industry and its related sub-sectors. Thus, to make sure that there is sustainable growth, each and every firm related to this sectorshouldenvisagethesetrendssoastoattainthe advantage of first mover (McKenna and Beech, 2002).
CONCLUSION & RECOMMENDATIONS Consequently, it can be well versed that the economy of United Kingdom is growing at the tremendous pace with a significant contribution of the hospitality sector. Due to its hands in the growth of the economy, the relevance ad importance of this industry is increasing from past several years. In addition to this, there are numerous changes, developments and trends taking place which are impacting this sector significantly and therefore, it is highly suggested that hotels should take into account such issues as soon as possible in order to have hassle free functioning. Moreover, they should also keep themselves updated with the upcoming trends and developments so as to go hand in hand with this modern world.
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References OAquilano,J.C.,2009.Operation&Supply Management. New York: McGraw Hill OBeddoe,C.,2004:Labourstandards,social responsibility and tourism. London: Tourism Concern. OBusquets, J., 2010:Accommodation and consumption diversification in the sector of tourist accommodation and restaurant industries, and its effects on labor relations. Study commissioned by the ILO. OErfurt-Cooper, P. and Cooper, M., 2009.Health and Wellness Tourism: Spas and Hotsprings, in Aspects of Tourism. Bristol: Channel View Publications.
Continued… OMurphy, K. and Olsen, M.J., 2008. Dimensions of a high performance management system: an exploratory study oftheUScasualrestaurantsegment.International JournalofContemporaryHospitalityManagement, 21(7), pp.836-53. OWong, M., Gardiner, E., Lang, W. and Coulon, L., 2008. Generational differences in personality and motivation: dotheyexistandwhataretheimplicationsforthe workplace?Journal of Managerial Psychology, 23(8), pp.878-90. OMcKenna, E. and Beech, N., 2002.Human Resource Management. London: British Library Cataloguing.
Continued… OPhillip, I., 2017.Holiday Inn owner has broken vow to pay living wage. The Guardian. OInterContinental Hotels launches new upscale brand. 2018. [Online]. Available through: < http://tradearabia.com/news/TTN_341654.html>. [Accessed on 22ndJune 2018].