This presentation discusses the external factors that affect the development of organizations in the hospitality industry. It explores the impact of political, economic, social, technological, environmental, and legal factors. The presentation also analyzes the strengths, weaknesses, opportunities, and threats (SWOT) of the industry. It further examines the implications of current and potential trends and the ability of organizations to meet these trends. Additionally, it discusses how external factors influence current and potential trends in the hospitality industry.