Contemporary Hospitality Industry

Contemporary
Hospitality
Industry
Contemporary
Hospitality
Industry

Table of ContentsTable of Contents
• INTRODUCTION
• External Factors analysis
• SWOT analysis and their impact on decision making
• Evaluation of the impact of external factors on the development of Franklin hotel
• Current and potential trends in hospitality industry
• Evaluation of the ability of Franklin hotel to develop products and services as per the
recent trends
• Critical evaluation of the impact of external factors on current and potential trends and
development of hospitality industry
• CONCLUSION
• REFRENCES
• INTRODUCTION
• External Factors analysis
• SWOT analysis and their impact on decision making
• Evaluation of the impact of external factors on the development of Franklin hotel
• Current and potential trends in hospitality industry
• Evaluation of the ability of Franklin hotel to develop products and services as per the
recent trends
• Critical evaluation of the impact of external factors on current and potential trends and
development of hospitality industry
• CONCLUSION
• REFRENCES

INTRODUCTIONINTRODUCTION
The hospitality industry is affected by various external
factors which have beneficial as well as disadvantageous
impact on a hospitality enterprise. This presentation
aims to determine external factors affecting Franklin
Hotel. SWOT analysis of the Hotel is also conducted in
this report and the impact of the analysis on decision
making is also provided.
The hospitality industry is affected by various external
factors which have beneficial as well as disadvantageous
impact on a hospitality enterprise. This presentation
aims to determine external factors affecting Franklin
Hotel. SWOT analysis of the Hotel is also conducted in
this report and the impact of the analysis on decision
making is also provided.

External Factors analysisExternal Factors analysis
Political Factors
The implementation of Brexit is that
main political factor affecting the firm.
Positive impact: Drop in currency
exchange rate due to Brexit has resulted in
increasing affordability of London. the
firm.
Political Factors
The implementation of Brexit is that
main political factor affecting the firm.
Positive impact: Drop in currency
exchange rate due to Brexit has resulted in
increasing affordability of London. the
firm.

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Economic Factors
The UK is facing the largest
economic decline after the Great
frost of 1709 with UK economy
contracting by 9.9% in 2020.
Economic Factors
The UK is facing the largest
economic decline after the Great
frost of 1709 with UK economy
contracting by 9.9% in 2020.

ContinueContinue
Social Factors
Increasing trend of corporate events is
beneficial for the respective
establishment.
Positive impact: The Franklin Hotel can
use this trend to attract corporate clients.
Social Factors
Increasing trend of corporate events is
beneficial for the respective
establishment.
Positive impact: The Franklin Hotel can
use this trend to attract corporate clients.