Contemporary Hospitality Industry: Business Types, Functional and Operational Departments, and Global Development

Contemporary
Hospitality Industry

Table of Contents
INTRODUCTION......................................................................................................................3
MAIN BODY.............................................................................................................................3
Examine various business types in hospitality industry & diverse product range that is
offered....................................................................................................................................3
Analyse range of functional and operational departments in selected hospitality business. .4
State & discuss contribution of hospitality industry to national, local, and international
economies...............................................................................................................................5
Review the interrelationships of operational and functional units within a chosen
hospitality business................................................................................................................6
Explain how use of franchising & licensing agreements has influenced global development
of hospitality industry............................................................................................................6
Analyse how global growth, franchising and licensing developments have contributed to
the economic worth of the hospitality industry......................................................................7
Investigate a range of different operational roles within the hospitality industry..................7
Examine skills that are part of the hospitality industry..........................................................8
Review the skills gaps within the hospitality industry in relation to a range of different
operational roles.....................................................................................................................8
Examine impact that skills gaps have on hospitality businesses and make valid solutions
for addressing these skills gaps..............................................................................................9
REFERENCES.........................................................................................................................11
Books & Journal:..................................................................................................................11

INTRODUCTION
Business is wider and broader which consist of different types of organisation like
medium, small and large enterprises (Ariella, 2021). Main purpose of this report is to
critically understand the importance of contemporary business environment in hospitality
industry. Whitbread, which is the multinational British Hotel, headquartered in England.
Hotel provides number of services example lodging, event management, wedding and many
more. There they have different types of competitors in market like Accor, IHG, etc. This
report comprises of number of different bases in hospitality industry, operational functional
department, contribution to hospitality industry to local, National and international level, use
of franchising and licensing agreements, range of different operational roles, skills needed for
roles within hotel, skill gaps within hotel sector, pestle and SWOT analysis and implication
of current and potential trends.
MAIN BODY
Examine various business types in hospitality industry & diverse product range that is offered
Hospitality industry comprises of different types of products and ranges of services on
the basis of which carry out their business activities and operations and also engage with
customers accordingly. In relation of selected hotel they also provide different types of
products and services to customers which are mentioned as follows-
 Accommodations- Accommodation is a type of a service which is given by the hotel
industry for those people who travel from one place to another and search for places
to stay. Accommodation services are available and provided by Whitbread across
many international countries (Dimitrić, 2018).
 Suites- Hotel industry also offers suites which also are considered as a part of
accommodation services but they consist of high luxury amenities. For example many
luxury brands provide this service such as Ritz, Hayatt and many more.
 Resorts- Resorts are also kind of services which provide different types of products to
customers in hotel. For example various types of services like drink food and
beverages, entertainment zone, shopping, fun activities etc.
 Beach resort- These are also trending nowadays as because it is a type of a service
which refer as a holiday lodging facilities and also provide seaside views with private
beaches and artificial swimming pools. Customers and tourist easily gets engaged
with this beach resort.

 Ski resort- With the changing period of time Hotel activities and services are
changing in which ski resort is also include which is basically are snowboarding,
skiing, and winter sport facility which is adhere by guest and tourist.
 Hotels- Hospitality Industry also comprises of Hotel sector which provide where is
and diverse range of products as well as services according to the needs and demands
of customers. For example decoration, event management, hotel rooms, facilities etc.
 Motels- Motels are those that are designed within a single building and have
connected rooms with each other with door facing parking, CCTV and a small
common area.
 Pub- Pub is a place where people enjoying with loud music food and beverages and
also love to dance with other people (Heimerl, 2020).
Food & beverage in hospitality sector
Food and beverages is also considered as a one of the largest sector and department
within hospitality industry which has been evolving with the different tools and techniques.
There are several types of services are also provided by this area for example unique
preparation of food, presenting it to customer etc. there are many different types of
companies which provide food and beverages services for example KFC, Burger King,
McDonald etc.
Analyse range of functional and operational departments in selected hospitality business
Operational departments: These are those types of departments that focus on main
operation and task activities of business. In context of Whitbread, they also have different
operation departments within their Hotel which are discussed below-
 Front desk services- Front desk services are department that are involved with
providing effective communication to employee’s customer guest and tourist. These
are mainly responsible for managing and handling all the room bookings and other
activities (Karabašević, 2019).
 Housekeeping departments- Housekeeping departments of those which are
responsible for managing and maintaining the room tidy as well as clean. They are
also responsible for keeping all amenities and details of room up to date.
Functional departments Whitbread- Functional departments are those who are actually
involved in the main functioning of hotel business and activities and also are responsible for
increasing productivity of a business.
 Maintenance- It is the main function department in which they are managing and
maintaining the tools machines and the equipment of a hotel whether they are
working in proper condition or not.