Contemporary Hospitality Industry

Contemporary Hospitality
Industry

Table of Content
• Introduction
• PESTLE analysis
• SWOT analysis
• Impact of external factors on development of Britannia Hotels
• Current and Potential trends in Hospitality industry
• Evaluation of the ability for the development of products and services
• Impact of external factors on current and potential trends and development.
• Conclusion
• References

Introduction
Hospitality industry is majorly composed of five businesses such as
lodging (hotels, resorts, motels, hostels; and Bed and Breakfast);
tourism and transportation, MICE, and food and beverages. Britannia
Hotels is a private hotel group founded in the year 1976 with the initial
purchase of Britannia Country House Hotels in Manchester and now
have become one of the largest hotel chains in United Kingdom with
more than 60 hotels across UK, headquartered at Hale, Great
Manchester, United Kingdom. The objective of the report is to
highlight current and potential trends and developments affecting
hospitality industry in addition with internal and external factors.

PESTLE Analysis
Evidently, business firms operate in the external environment and are more vulnerable to the
changes takes place which impact their long term growth and profitability. With the help of
PESTLE analysis Britannia Hotels determines the several factors which can impede the success
and take necessary measures through anticipating challenges.
•Political factors: Britannia Hotels is more likely to affect with the restrict travel policies,
political strife, travel ban due to terrorist attacks and political turbulences. However, on the other
Britannia Hotels can be beneficial with the government’s liberal tourism laws and lower tax rates
which attract more tourists.