The Contemporary Hospitality Industry

This presentation discusses the contemporary hospitality industry, including a PESTEL analysis and SWOT analysis of Hyatt Hotel. It explores current and future trends in the industry, evaluates the ability of the chosen hospitality sector to meet these trends, and examines the impact of external factors on current and potential trends and developments. The presentation concludes with a summary of the findings.

The Contemporary Hospitality Industry

Table of content
INTRODUCTION
PESTEL Analysis
SWOT Analysis
Current and potential trends
An evaluation of ability of chosen hospitality sector that will meet current trend
A critical evaluation of how external factors impact on current and potential trends
and developments in the hospitality industry.
CONCLUSION
REFERENCES

Introduction
The hospitality sector emphasis on covering diverse industry includes food, drink
and accommodation. The role is played through hospitality industry in increasing
hospitality provision. The present assignment is based on hospitality industry so
that they emphasized on taking appropriate decisions in context of different
challenges that is confronted within industry. The report connected to Hyatt
Hotel. It is considered as a largest hotel has 750 Hotels across different part of
globe. This is determined as a report of diverse sector which is considered as a
part related to hospitality industry as well as diverse operation and functional
departments. This report is related to operational role that help in assessing
different function which is organised in hospitality sector. In this report, there is a
discussion regarding assessment of different sectors that is part of hospitality
sector. There is also assessment of operational role that help in examining
diverse function which is considered as a part of hospitality sector (Aissa and
Goaied, 2016).

PESTEL Analysis
It is a technique that is used for aim of making explained assessment related to external factor. In context of Hyatt Hotel, the PESTEL analysis
is given below:
 Political factor there are different kind of political factors such as political stability, government rules and regulation and so on. Therefore,
due to having a political stability within an organisation it enforce positive impact on operations of organisation.
 Economic factors include inflation rate, exchange rate, and interest rate and so on. The Hyatt Hotel focuses on providing effective services to
its customer in order to satisfy them that increases growth of organisation. Due to enhance in covid-19, it enforces negative effect on the
growth rate of organisation (Lee, Hallak and Sardeshmukh, 2019)
 Social factor is considered as element related to change in requirement of person with changing preferences that enforces direct impact on
person who possess higher security measures for dealing with appropriate situation. In context of Hyatt hotel, they provide appropriate
services to its client according to their need that help in increasing sales in future period of time. In addition to this, due to alteration in
frequent need of customer it imposes negative effect on organisation.
 Technological factor technology plays a significant role in hospitality sector. The Hyatt Hotel focuses on adopting innovative technology in
order to provide unique services to its user that assists in achieving competitive edge over competitive organisation in the market. Due to
enhance in cost along with lodging sector it enforces negative impact on organisation during particular phase of time period.
 Environmental factor it is necessary for organisation to follow environmental law focus towards protecting the environment that help in
performing different functions in an appropriate manner. In context of Hyatt, they focus on protecting environment in order to conduct
different things in an appropriate manner.
 Legal factor involve the regulatory framework which is executed by government and The Hyatt Hotel focuses on follow regulations
implemented by government so that they perform their work in smooth manner.
 On given factor the Hyatt hotel emphasis on using PESTEL analysis for organising diverse operation in organisation.

SWOT Analysis
 It is considered as a primary tool that assists in internal analysis adopted for purpose of analysis of method.
The SWOT analysis is used for assessing strength, weakness, threat and opportunity of within hospitality
sector that helps organisation in its operations. In context of Hyatt hotel, the SWOT analysis is given below:
 Strength
 It signifies resources of business organisation that is adopted for competitive edge at marketplace. Hyatt
Hotel has superior brand portfolio and position current location and they are capable to improve loyal or
trustworthy customer base. There is presence related to exposure to different industry that involves Hotel
Administration, franchising and so on.
 Weakness
 It signifies negative element that impose negative effect on the growth of business organisation. Hyatt
Hotel is leading company and its confronted challenges in order to move into another product segment with
present culture.
 Opportunity
 There are different emerging Hotel that have an opportunity in order to expand their hotel towards
assessment of light organisation model. Due to covid-19, there is a diverse customer base possessing
higher health consciousness so that they emphasis on improvement of alternative measures in order to
provide security and safety (Lashley, 2016).
 Threat
 Due to enhance in competition it is considered as a threat for company.

Current and future trends in
hospitality industry
 Due to alteration within external atmosphere, there is a transformation of different
hospitality brand which perceive its corporate functions and operation. It is significant to
make appropriate assessment in order to implement change as per expectation of
customer. The Hyatt Hotel emphasis on analysing method connected to current trend that
enforces direct impact on brands. Present organisational trends
 Safety and hygiene due to increase in covid-19, there is a need of offering safety
measure to user for satisfying them. The primary purpose is to offer safety to user for
retaining them for longer time period.
 Future trends
 Robotics within hotel as well as restaurant they focus on automation connected to rank
according to hospitality trend. There is a need to enhance awareness in respect of
robotics, the organisation, and hotel and restaurant emphasis on adopting robotics in
order to attract large number of user towards the services provided by Hyatt hotel.
 Chat box is considered as hospitality trend which is connected with customer and
emphasis on offer quick response within hospitality sector. There is a need to emphasize
on organising information related to specific query of customer during the period of time.

An evaluation of ability of chosen hospitality sector that will meet
current trend
 The hospitality sector has developing skill, it is important to become
significant to emphasize on marketing condition because it alters as per
time period and strategy that is executed for their different capabilities
of selected industrial organisation is given below:
 Global brand name and access to International countries it is
significant capability of selected organisation because they are located
at international level and possess goodwill in market so that there are
able to fulfilling need and want of user (Singh and Jaykumar, 2019).
 Skilled staffs are the capability of selected hospitality organisation
that is adopted to improve goods and services because they recruited
subordinate with administration for providing better services to its user
at each aspect.

External environment within atmosphere possess larger effect on
organisational structure and its function. Hospitality sector signifies
everything from its Hotel as well as another accommodation types.
Therefore, the evaluation of external element that is given below:
 Competitor strategy it is external element that includes direct effect
on current trend in the hospitality sector because due to change in
competitive strategy as per situation in market it is not possible for Hyatt
Hotel to assess rivalry strategy of hectic within similar filled.
 Covid-19 is another factor that imposes direct effect on the current
trend in hospitality sector because the situation of market is flexible due
to covid-19 situation and it is not possible for hotel to market & improve
goods and services in diverse form that generate risk (Xu, Liu and Lyu,
2018)
A critical evaluation of how external factors impact on current and potential trends and
developments in the hospitality industry

Conclusion
On given assignment, it is assess that the hospitality
sector emphasis on covering diverse industry includes
food, drink and accommodation. This report is related
to operational role that help in assessing different
function which is organised in hospitality sector. In this
report, there is a discussion regarding assessment of
different sectors that is part of hospitality sector. There
is also assessment of operational role that help in
examining diverse function which is considered as a
part of hospitality sector.

REFERENCES
 Lai, I.K.W. and Wong, J.W.C., 2020. Comparing crisis management practices in
the hotel industry between initial and pandemic stages of COVID-
19. International Journal of Contemporary Hospitality Management.
 Lashley, C., 2016. Hospitality Studies. The Routledge Handbook of Hospitality
Studies, p.401.
 Lee, C., Hallak, R. and Sardeshmukh, S.R., 2019. Creativity and innovation in
the restaurant sector: Supply-side processes and barriers to
implementation. Tourism Management Perspectives, 31, pp.54-62.
 Singh, A. and Jaykumar, P., 2019. On the road to consensus: key soft skills
required for youth employment in the service sector. Worldwide Hospitality
and Tourism Themes.
 Xu, H., Liu, Y. and Lyu, X., 2018. Customer value co-creation and new service
evaluation: the moderating role of outcome quality. International Journal of
Contemporary Hospitality Management.

THANK YOU