Contemporary Hospitality Industry

Contemporary Hospitality
Industry

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
P1 Different types of business within hospitality industry and diverse products and services
they offer ...............................................................................................................................3
P2 Range of operational and functional departments ............................................................4
P3Contribution of the hospitality industry to local, national and international economies.. .6
TASK 2 ...........................................................................................................................................7
P4 Range of different operational roles within the hospitality industry.................................7
P5. Skills required for the different roles in a hospitality industry and shortage of current
skills........................................................................................................................................8
TASK 3 ...........................................................................................................................................9
P6 Assess the political,economic, social,technological, legislative and environmental factors
that affect the development of organisations operating within the hospitality industry. .......9
P7 SWOT analysis of AccorHotels (IBIS)...........................................................................11
TASK 4 .........................................................................................................................................12
P8 Current and potential trends in the hospitality industry..................................................12
CONCLUSION..............................................................................................................................14
REFERENCES..............................................................................................................................15

INTRODUCTION
One of the diversified and wide industry is hospitality industry which comprises of
different sectorial firms which help in generating high returns from their business operations.
Various types of business included in hospitality industry are hotel chains, cafes, pubs, bars,
restaurants etc. In present scenario, hospitality industry is developing with very fast speed and
contributing in GDP and creating employment opportunities. This present report is based on IBIS
which is international hotel company owned by AccorHotels. This was founded in 1974 situated
in France (Dogru, T., and et. al., 2019). The objective behind this report is to provide brief
description about hospitality industry in UK with its scope, size, structure in economy. This
study will also analysis about skills required for performing their job roles along with current and
future trends in this industry. Also, this report will cover distinct types of hospitality industry
sector, its organisation structures and their contribution towards local, international, and national
economies. Lastly, it has been discussed about PESTLE analysis of hospitality industry along
with SWOT analysis of the selected international hotel a part of hospitality industry.
TASK 1
P1 Different types of business within hospitality industry and diverse products and services they
offer
The fastest growing industry is considered as hospitality industry as this emphasises on
providing quality of services (Dzhandzhugazova, E. A., and. et. al., 2016). This industry has
different types of businesses involved in hospitality industry with ample of products and services
in each sector they offer. Their is huge contribution in GDP by hospitality sector. Thus,
classification of hospitality industry has been discussed below:-
 Hotels- This is largest sector of hospitality industry and has huge growth prospectus as
this provides wide range of services to their customer's. The services which are provided
involves one bed guest rooms, food facilities, valet parking and many more. Hotels
charge prices for services being provided to customer's.
 Motels or Lodges- Motels are establishment which are specifically developed near
highways and major roads of country whereas Lodges are places which are developed
near airports so as to provide comfortable places conveniently for businessmen and
tourists. The services offered by Motels or lodges involves food facilities, low priced

rooms along with basic services which are also being provided by hotels. Here quality of
services and demand vary from market to market.
 Pubs, Bars and Nightclubs- As there is change in lifestyle among population of UK so,
demand for pubs, bars and nightclubs have rise. Still bars and pubs are suffering from
strict laws which are being enforced to curb smoke and drinking alcohol (Goh, E. and Jie,
F., 2019). For this reason pubs and bars have developed innovative and diversified
products so as to attract more and more customers. Their are sports, cocktail, wine,
family friendly bars so that each can captures every part of economy. Pubs, bars and
nightclubs is part of hospitality industry which has highest profit margin with no labour
cost.
 Guest Houses- This involves accommodation facilities to customer's at low prices. Here
services are confined only to breakfast along with premium services such as quality of
service and cleanliness. This emphasises on meeting needs and requirement of customers
as per industry norms (Jones, P., and et. al., 2016).
 Restaurant- This sector in UK offers wide range of food and services to customer's. This
sector is further classified into popular catering, fast-food outlets, fine dining, mainstream
catering and takeaways. For popularity and growth of these organisations depend upon
dining quality, and ratings given on the basis of Michelin stars. The services provided by
this sector includes dining services, soothing ambience, parking services and full course
meals and operating cost in restaurants depends upon menu size and staff of unit.
P2 Range of operational and functional departments
Hospitality industry has wide and diversified scope which have different level of sectors
such as hotels, pubs, restaurants and bars to customer's. Hospitality industry has its own
functional and organisational structure which is classified as per industrial standards and
regulations. AccorHotels is renowned hotel group which is well known popular brand at
international level. In this organisational structures, firm are having well defined positions. They
help in defining hierarchical level of positions of each and every individual at AccorHotels.
Organisation structure are helpful in defining number of business positions along with authority
and responsibility for effective working in organisation. The organisation structure shows power,
responsibilities and roles of individuals for task being assigned to them. This also helps in
identifying flow of information between various levels of management. In hospitality industry it