Contemporary Hospitality Management : Assignment

Added on - 21 Jul 2020

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Contemporary HospitalityManagement
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1TASK 2............................................................................................................................................6TASK 3...........................................................................................................................................8CONCLUSION..............................................................................................................................11REFERENCES..............................................................................................................................12
INTRODUCTIONHospitality is the relationship between a guest and a host and there are lots of activitieswhich are organised by the host for the guest so that they he can satisfy him. Hospitality industryis a vast industry and is basically the service industry which includes lodging, event planning,theme parks, transportation and other things concerned with the tourism sector(Mok, Sparks andKadampully, 2013). The value of this industry has increased after the World War 2 and now ithas become the multibillion dollar industry. Countries are putting their full efforts to make aenvironment where more number of tourism activity can be promoted. This is a sector which cangenerate a lot of revenues without putting much efforts. The growth in the hospitality sector hasalso brought key hotel groups and they are delivering almost all the leisure and services whichcould satisfy the guests who are travelling or taking the services of that hotel. Hilton Hotels &Resorts is a world wide brand of the full service hotels and resorts(Boella and Goss-Turner,2013). Now they are willing to expand by bringing new hotels in Pakistan. As a businessdevelopment expert of Hilton group he is given the task of developing strategy for the newemerging market of Pakistan.TASK 1Hilton Hotels and Resorts is the hotel brand which is running their operations under theflagship of Hilton group. It is ranked in the list of largest hotels of the world. They target boththe business and leisure travellers with locations in important city centres, near airports,convention centres and popular vacation destination. Till now they are successfully running 570hotels & resorts in approx. 85 countries(Crick and Spencer, 2011). There are various waythrough which they run their business and some of them are also managed by their own or someare managed by the franchiser. In the all hotels which they own has almost 825,000 room.According to Forbes magazine Hilton was ranked as the 36thlargest privately held firm in theUS. This brand was formed by Conrad Hilton in Texas in the year 1919. Beverly Hills is theplace where its headquarter is situated. For 98 years they have believed in providing best andquality services to guests who are coming to their hotel and resorts. In their portfolio they have13 different under which they are running their businesses(Harkison, Poulston and Ginny Kim,2011). It includes Hilton hotels & resorts, Waldorf Astoria Hotels and Resorts, Conrad Hotelsand resorts, Canopy by Hilton, Curio, DoubleTree and etc.1
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