Contemporary Hospitality Trends

Added on - 22 Nov 2020

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CONTEMPORARYHOSPITALITY TRENDSStudent name: ClaudiaNicoleta Negrea
Table of ContentsINTRODUCTION...........................................................................................................................1P1: PESTLE analysis showcasing the affect and development of organisations that operateswithin the hospitality industry.....................................................................................................1P2: The SWOT analysis of Hilton Hotels and how it affects the decision making process.......2P3: Trend analysis with the identification of current and political trends of Hilton Hotels withappraising their implications......................................................................................................3P4: Hilton's evaluation of developing its products and services to meet current trends.............4CONCLUSION................................................................................................................................4REFERENCES................................................................................................................................5
INTRODUCTIONThe below report explores the importance of hospitality industry worldwide. How theindustry has managed to stand as one of the finest and leading industries in the world and factorsleading to its growth and development. Along with it, it contains a trend analysis which identifiesthe current and potential trends that impacts the entire hospitality industry and its growth usingthe example of Hilton Hotels.P1: PESTLE analysis showcasing the affect and development of organisations that operateswithin the hospitality industryHospitality industry is growing with its increasing demand worldwide. With more peopletravelling from one place to another this industry plays a major role that attracts tourists fromworldwide. The below stated PESTLE analysis discusses how Hilton hotels have developedthemselves worldwide.Political Factors:Political factors plays both advantage and disadvantage to Hiltonhotels. Hospitality industry being one of the core industries that provides tourism to thecountry. The governments act as a backbone of it. The industry enjoys the benefits whenthere are very less restriction get levied by the government but it has to suffer whengovernment implies strict implications such as strong taxes, country policies etc. (Lopes,2016.)These are few factors from which Hilton hotels have to suffer.Economic Factors:These factors creates the business to suffer more than its externalmarket or internal effects. Business is usually affected by heavy taxation policies,inflation etc. The inflation causes profits downfall or sometimes it can help in gainingthem too, whereas heavy taxes can make the organisational business to suffer with veryfew gains.Social Factors:Social factors such as the variety of expectations from the guests fromHilton hotels. In case if they are not fulfilled, then they will shift to another brand whichwill make the brands consumers leave and the images to suffer. (Menicucci, 2018)Technological Factors:Technological factors such as the updated technology, (Afsar,Shahjehan, and Shah, 2018)
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