Contemporary Hotel and Tourism Issues in Delhi

The text is a report on contemporary hotel and tourism issues, with a focus on the tourism industry in Delhi, India. The report discusses the market potential of tourism in Delhi, as well as the challenges faced by the industry, including a shortage of labor, insufficient accommodation, and cleanliness issues. The report also discusses the influences of contemporary transport development, current trends in accommodation development, risk and crisis management, social media influences, and visitor development experience. The report mentions that the tourism industry is a rising industry in India and contributes significantly to the national GDP and employment. Delhi is an ancient cultural destination with many tourist attractions, but the industry is facing challenges that affect its growth.

Running Head: CONTEMPERORY HOTEL AND TOURISM ISSUES 0
Contemporary Hotel and Tourism Issues
(Student Name)
2/7/2019

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Table of Contents
1. Introduction............................................................................................................................2
2. Contemporary Tourism and Accommodation Issues.............................................................2
2.1. Market Potential of Tourism in Delhi.............................................................................2
2.2. Influences of Contemporary Transport Development.....................................................3
2.3. The current trend in Accommodation development........................................................3
2.4. Risk and Crises Management..........................................................................................4
2.5. Social Media Influences..................................................................................................5
2.6. Visitor Development Experience....................................................................................6
3. Conclusion..............................................................................................................................6
4. References..............................................................................................................................8

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1. Introduction
Tourism is travel for leisure, business, and recreational purpose. The tourist can be defined as
the individual who travels from one place to another along with the aim to recreate one as
well as services provided for such movement (Fang, Ye and Law, 2016). The tourism cover
under the industry of service in which there is a variety of tangible as well as intangible parts.
The tangible part covers the transport as well as hospitality services. Intangible services
include the rest, relaxation, escape adventure, as well as various other experiences (Boniface,
Cooper and Cooper, 2016). The industry of tourism is one of the rising industries in India. It
is considered as major foreign earnings for the nation of India. In India, Delhi is an ancient
culture cradle of the world that is considered an exotic tourist destination. It has enthralling
tourist destinations such as Red Fort, India Gate, Qutub Minar, Jama Masjid, Purana Quila,
and Raj Ghat and so on (Dixit, 2016). The foreign tourists long for a tryst with Delhi as well
as love to visit each and every corner of such vast sate in India. The tourism industry
contributed 6.23% to the national GDP as well as 8.78% of the total employment. However,
such industry is also facing the issue of shortage of labor. There are not enough rooms,
accommodation, as well as issue of cleanness that resist the tourist to visit Delhi (Ray, Das
and Kumar, 2017).
(Source: Delhi Tourism, 2018)

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In the following part, there will be a detailed discussion on the tourism industry in Delhi,
their market potential as well as challenges faced by them that affect overall industry at a
greater level.
2. Contemporary Tourism and Accommodation Issues
2.1. Market Potential of Tourism in Delhi
According to the analysis, the industry of travel and tourism industry in Delhi has the
prospective to propagate by 2.5 percent on the posterior of developed financial provision as
well as with low cost in the facilities of healthcare. Such industry has a huge potential in the
market that rises by 2.5 percent delivered the financial provision that as increased from the
recent 0.09 percent of the entire provision to at slightest 0.15 percent in the year of 2018-19.
The study also proposed that the development interventions, involving the infrastructure of
tourism development as well as the occurrence of tourism themes to swish the business
(Economic Times, 2017). The overall aid of Delhi travel and tourism towards GDP of India
was USD 208.9 billion, 9.6 per cent GDP in the year 2016 as well as it is also forecasted to
rise by 6.7 percent in the year 2017 as well as 10 percent of GDP in 2027 according to the
analysis and report of World Trade and Tourism Council (Geary, 2018). Approximately 8
million foreign tourists arrived in the year 2015 that has grown at a rate of 6 percent during
the period from the year 2007 to 2015. Delhi ranked at the first position in tourism industry
according to the survey, in which the eleven parameter that the researchers look after states
expenditure on tourism, number of tourists visits, GSPD per capital, movement of aircrafts,
number of branded hotels rooms, network of road and railway, marketing campaign, literacy,
ease of doing business as well as some other intangible aspects (Dwyer, 2018). Therefore,
Delhi being the capital of country and entry with the exit of major ports has several
advantages, especially in the terms of movement of aircraft and hotels rooms. It fares poorly

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in ease of doing the business as well as other
intangible aspects. Therefore, it has a great market
potential in Delhi for the tourism industry (Kaur,
Chauhan and Medury, 2016).
2.2. Influences of Contemporary Transport
Development
The growth and development of transport facilities play a vital role in the tourism industry.
They are the main influencers for attracting the tourists in the country. The transportation
plays as one of the crucial contributors to the economy of the nation in the sector of service.
Transportation as well as tourism is great service oriented sectors as well as job jobs may be
the casualty of pollution (Delhi Capital, 2019).
According to the report, the tourism season in Delhi is hitherto to be picked up entirely that
could sternly triumph remaining to the fatal haze on the capital of the city. The tourist in the
country feels resist to visit such a place due to huge traffic and pollution in such country
(Narayanaswami, 2017).
Due to the traffic in Delhi, the level of pollution increases at a greater level that would affect
the number of tourists visiting such a place. November, as well as December, is the peak
month for foreign travelers to visit Delhi.
The researchers interacted with 350 tour operators in which they analyzed that international
tourist is quite conscious for their vigour and security as well as with such destructive
growths, the sate is destined to drip off from the chart of global travellers who majorly prefer
and choose cleaner place South Asian destinations (Kennedy, 2015).

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The rise in the level of pollution would keep the foreign tourist away, as they are very
particular for the weather as well as a climate that also includes safety. The lack of
infrastructure is also the major problem that Delhi faces. The road condition in Delhi is worse
as well as the pollution has grown exponentially since the year 1947 but they continuously
use the same rail system that has been constructed by the British.
The aviation industry is also inadequate as well as does not provide even the basic facilities at
the airports that resist the tourist to visit such place that affected the tourism industry at a
greater level (Ahmad et al., 2016).
2.3. The current trend in Accommodation development
The accommodation plays a major role in the tourism and hospitality industry. Tourist firstly
searches the accommodation where they can stay and can able to enjoy their holiday. It
created a great impression ion the visitors to visit again or not. The economy of the New
Delhi received a major boost due to the games arranged in such state many tourist visits to
the metropolitan. The state has received approximately 2 million foreign tourists as well as
3.5 million tourists from different part of India. The biggest significance of the rise in tourism
was the hospitality industry. The hotels in Delhi provide numerous services to their
consumers that increase satisfaction level among them. They provide the service of online
check-in as well as provide convenience through mobile apps that force the consumers to
visit such place at a greater level. Moreover, the hotels also provide other facilities to their
foreign clients or consumers that increase the satisfaction level among them. It affected the
tourism industry, as most of the consumers prefer to visits such place that increase the
number of visitors in such city (IBEF, 2019). Such as some of the top hotels such as The
Leela, The Lalit, Radisson Blu provides luxurious services to their consumers that made them
more satisfied.

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(Source: Hotelivate, 2018)
However, the cost of the accommodation in Delhi is quite high in comparison to a
neighboring country. A limited supply of hotels, as well as excessive taxation in the aviation,
forces the travels to travel to other countries. Undoubtedly, hotels provide numerous facilities
to their consumers but their prices are high that increase the overall cost of the visitors. It
resists the tourist to spend the amount in the tourism industry due to shaking in their budget.
Therefore, the development in accommodation has both positive as well as negative aspects
that affected the overall industry of tourism at a greater level (Basak and Khanna, 2017).
2.4. Risk and Crises Management
The management of risk, as well as crises, affected the number of tourist in an effective
manner. the tourism development, planning as well as operation should be in the spirit of the
sustainable development in being cross-sector as well as integrated that involve different
government agencies, a group of the citizen, the private corporation as well as individuals

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that help in providing for the widest possible benefits. Moreover, there should be integrated
environmental, economic, as well as social planning to link with the existing uses, a way of
life as well as consideration of the environment. The sustainable tourism practices in Delhi
have been adopted at a greater level. “Travel dicta of Bharat” as well as “Atithi Devo
Bhavah” is recognized at the global level. Delhi has taken initiative in controlling the
pollution. They have implemented the ecological code in which the pollution was
expressively abridged by the introduction of buses of Compressed Natural Gas (CNG). The
city was also able to reduce the water pollution by the clearing of river Yamuna. The
government has also introduced a number of schemes that helped the city effectively in
regulating solid waste. Through such a process, they would able to manage the risk as well as
crises that attract the tourist to visit in such city (Martens, Feldesz and Merten, 2016).
However, in some of the scenario, the concern towards the environment was also raised.
There is the chance for the city to experience Floods that increased dramatically due to the
reason of Demolition of floodplains of river Yamuna. Moreover, many trees were cut down
in the city that also caused irreparable damage to the environment.
Therefore, Delhi has taken numerous steps in promoting their tourism by concentrating on
managing the risk as well as crises faced by them but sill they lag at some point that
influenced the overall tourism industry (Kunwar, 2015).

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2.5. Social Media Influences
The social media has a great influencing power in attracting the tourist. Tourism is one of the
major foreign exchange earners as well as contributors towards the economy of the country.
The government of India has taken the initiative to promote their country to attract the tourist.
The states have also individually contributed to promoting their city to attract maximum
tourist as they are the main source of income for them. The hostile promotion campaign
“Incredible India” by Tourism Minister gives a new route to the tourism industry. It plays a
chief part in mutable the image of the country from that of “the land of snake charmers to a
hot as well as trendy place” that flickered the attention amongst the foreign tourists. Tourist
shares their experience in social media influence the number of tourist in the country. They
give rating according to their experience that forces other consumers to attract towards the
city in a more effective manner. Moreover, hotels also promoted their services in social
media at their own level that affected the tourism industry as well. It has been analyzed that
70 % of the sale in the tourism industry is affected by the post and pictures posted on social
media.

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However, when the visitor shares their bad experience in social media then it may have a
negative impact on the overall tourism industry of the city. Therefore, it would be required
for the industry to provide effective services to the visitors that help in increasing the brand
awareness of such city (Varkaris and Neuhofer, 2017).
2.6. Visitor Development Experience
The experience of the visitors plays a vital role in the growth of the tourism industry. There
are lots of places to visit Delhi such as Raj Ghat, Jama Masjid, Lotus Temple, Iskon Temple,
Qutub Minar, and Jantar Mantar and so on. It enhanced the great experience for the visitors
towards the city. The young generation majorly prefers to visit all the places as much as
possible and mostly prefer luxurious hotels. There share their experience through the
platform of social media that enhance the brand awareness of Delhi. The experience of
visitors is divided into two parts which are explained in below points:
Educational Experience
The visitors would able to enhance their knowledge due to the historic places in Delhi. The
historic places present, the history of Raja and Maharajas that increase the curiosity among
them. Most of the visitors visit such places to get know about the history of India that
increases the awareness among them.
Esthetic Experience
It is the experience which covers the overall mood as well as physical environment. Delhi is
one of the metro cities that have a huge number of populations. It is the state of the country
that increases the curiosity among the visitors to visit such a place. The city is not safe in the
night for a teenager that created the issue of security in such a city; therefore, the overall
experience of visitors is good due to lots of places to visit (Yal, Nouri and Shukuhian, 2018).

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3. Conclusion
From the above analysis, it can be concluded that tourism industry plays a prominent role in
the growth and development of the country. They are the major sources of income for the
country that increase the overall standard of the country at a greater level. One of the well-
known cities Delhi has also contributed to the growth and development of the country. They
have contributed a huge amount in the GDP that foster growth of the economy of the country
at a greater level. Delhi is known for their historic places such as Jantar Mantar, Qutub
Minar, and so on that increase the number of visitors in such country. In the recent scenario,
the city has also faced certain challenges such as shortage of labor, lack in providing efficient
rooms; accommodation with dirtiness resists the tourist to visit Delhi. The market potential of
the city is high due to a high number of visitors in the city. It is the capital of the city which
has an advantage of major entry and exit of the major ports. Moreover, due to the high
population in the city, create pollution in the city that resists the visitors to visit such place
due to the reason they are conscious towards their health that made them resistant to enter in
such city. The social media also affected the marketing of Delhi. Most of the visitors post
their experience as well as pictures on social media that influence the number of visitors to
visit such a place. The government has also taken initiatives to promote their city in a more
effective manner that affected the overall tourism industry in an effective way. Delhi is one of
the metro cities that provide a variety of services in accommodation that attract maximum,
consumers towards the city. The government of the city has also started concentrating on the
pollution in which they have introduced CNG Buses in the city that would help in centering
the pollution. Moreover, the government has also launched schemes to manage the risk and
crises at a certain level. However, that has not been very effective that influence the number
of visitors. In the end, there is great need to focus on the overall tourism industry to enhance
the experience of visitors that help in fostering the industry in an effective manner.

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4. References
Ahmad, S., Avtar, R., Sethi, M. and Surjan, A. (2016) Delhi's land cover change in post
transit era. Cities, 50, pp.111-118.
Basak, A. and Khanna, K. (2017) A Study on the Selection Criteria of Different Hotels of
Delhi NCR in Accordance to the HR Policies and Market Trends. International Journal of
Social Sciences and Humanities (IJSSH), 1(1), pp.27-38.
Boniface, B., Cooper, R. and Cooper, C. (2016) Worldwide destinations: The geography of
travel and tourism. London: Routledge.
Delhi Capital. (2019) Infracture in Delhi [Online]. Avalilable from:
http://www.delhicapital.com/delhi-infrastructure/ [Accessed on 09/02/19]
Delhi Tourism. (2018) Welcome to Delhi Tourism [Online]. Available from:
https://traveltriangle.com/blog/tourist-places-in-delhi/ [Accessed on 07/02/19]
Dixit, A.K. (2016) Enhancing Tourism Sector through the use of ICT. JAGRAN JOURNAL
OF COMMERCE AND ECONOMICS, 51.
Dwyer, L. (2018) Tourism Development in the Blue Economy. The Blue Economy Handbook
of the Indian Ocean Region, p.299.
Economic Times. (2017) India’s Tourism Potential Needs To be Tapped: Economic Survey
[Online]. Available from: https://economictimes.indiatimes.com/magazines/travel/indias-
tourism-potential-needs-to-be-tapped-economic-survey/articleshow/60023593.cms [Accessed
on 09/02/19]

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Fang, B., Ye, Q. and Law, R. (2016) Effect of sharing economy on tourism industry
employment. Annals of Tourism Research, 57(1), pp.264-267.
Geary, D. (2018) India’s Buddhist circuit (s): A growing investment market for a “rising”
Asia. International Journal of Religious Tourism and Pilgrimage, 6(1), p.6.
Hotelivate. (2018) Indian Hotel Industry Survey [Online]. Available from:
https://hotelivate.com/hotel-finance/indian-hotel-industry-survey-2016-2017/
IBEF. (2019) Tourism and Hospitality in India [Online]. Available from:
https://www.ibef.org/industry/tourism-hospitality-india.aspx [Accessed on 09/02/19]
Kaur, A., Chauhan, A. and Medury, Y. (2016) Destination image of Indian tourism
destinations: An evaluation using correspondence analysis. Asia Pacific Journal of Marketing
and Logistics, 28(3), pp.499-524.
Kennedy, L. (2015) The politics and changing paradigm of megaproject development in
metropolitan cities. Habitat International, 45, pp.163-168.
Kunwar, R.R. (2015) Tourism Crisis and Disaster Management. The Gaze: Journal of
Tourism and Hospitality, 7, pp.1-36.
Martens, H.M., Feldesz, K. and Merten, P. (2016) Crisis Management in Tourism–A
Literature Based Approach on the Proactive Prediction of a Crisis and the Implementation of
Prevention Measures. Athens Journal of Tourism, 3(2), pp.89-101.
Narayanaswami, S. (2017) Urban transportation: innovations in infrastructure planning and
development. The International Journal of Logistics Management, 28(1), pp.150-171.

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Ray, N., Das, D.K. and Kumar, R. (2017) The Role of Service Marketing in India with
Reference to the Tourism Industry. In Tourism Marketing, 57(82) pp. 97-110
Varkaris, E. and Neuhofer, B. (2017) The influence of social media on the consumers’ hotel
decision journey. Journal of Hospitality and Tourism Technology, 8(1), pp.101-118.
Yal, M., Nouri, A. and Shukuhian, H. (2018) An Analysis of Travel Experience Satisfaction:
A Comparison between Domestic and International Tourists. Account and Financial
Management Journal, 3(09), pp.1721-1727.