Contemporary Hotel and Tourism Issues

The travel and tourism industry is facing contemporary issues like lack of proper infrastructure, rising cost of fuel and taxation, and increased environmental awareness. These issues are impacting the growth of the tourism industry. This article explores the impact of these issues on the tourism industry.

Running head: CONTEMPORARY HOTEL AND TOURISM ISSUES
CONTEMPORARY HOTEL AND TOURISM ISSUES
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Topic: Contemporary issues in global tourism and its impact on the tourism industry.
Introduction
The travel and tourism industry is constantly proceeding and continuing with the
number of clienteles cumulative with every single transitory day and this is an opportunity for
the travel and tourism business to enhance their market. However, the changed scenario of
global tourism restrict current opportunities in business and involve most of the contemporary
factors that effect on the business (Theobald 2012). The three major issues in global tourism
are lack of proper infrastructure and the quality of service level decrement, rising cost of fuel
and the problem faced by the taxation and the last one is increased environmental awareness.
These three situations or issues mitigate the enhancement of global tourism business.
Contemporary issues
Lack of proper infrastructure and degrading service level
The proper infrastructure of the tourism industry is lagging behind, though there is
some technological advancement has taken place. The range of physical frameworks like
entry ports to transport modes in urban framework associated with travel and tourism
business. The use of human resource and their deliverance in business is the key approach
that companies want from their employees. Frontline staff, back office management and
relationship with stakeholders is also important in that case (Lyons et al. 2012). The mid-
level management in business is not satisfactory for the advancement in business, thus
effective managerial decision in infrastructural changes helps in case of travellers’
engagement.
Service level degradation is another problem that the travel industry has faced in
recent years and the expected service is delivered to travellers (Cohen and Cohen 2012).
Customers interact with the appointed person of the company for any query, and thus

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understanding the customer and deliver a good explanation is needed from the appointed
person's end, is essential. In most of the cases, things are not followed due to the background
or the belongings of the employee. The customer has to deal with staff, the taxi operator,
ticketing agent, hotel guide and other tour related people (Sharpley and Telfer 2015). The
dealing must be smooth and the service level must be on top for the sustainable advancement
of business. However, the adverse scenario is seen in most of the cases and that will be
challenging for the travel industry as well.
Rising cost of fuel and taxation
The travel industry is highly reliant on the fuel cost. The increase in fuel price makes
it difficult for the travel and tourism industry as they are facing severe difficulty o run the
business in a profitable way. The fare also increase in such situation as extra price have to
pay to form the travelling company end. Similarly, customers have to pay the same price
increment, so in most of the cases, they curtailed their trip (Connell 2013). The cost will also
adjust the places planned for the trip and the even the member of the trip. This is not a
suitable advertisement for the travelling business and the opportunity for market growth is
mitigated through that process (Sharpley and Telfer 2015). The overall experience is not
fulfilled for customers and that is the reason dishearten situation may happen for customers.
Travel and tourism area highly-taxed sector and transaction of a good amount of tax
are placed in this section. The high rated tax decrease the chances of organisational
advancement and the same situation persist in the travel and tourism industry (Hannam,
Butler and Paris 2014). There are some specific taxes that the company needs to cover for the
sustainability of the business. Service tax, luxury tax, transportation tax, aviation tax all these
taxes have to pay by the company and that accumulate in a huge amount for the company.
This is considered as the challenging issue for the travel and tourism industry.

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Increased environmental awareness
Environmental awareness is one of the major challenges in travel and tourism
business. The preservation of nature and developed safety system mitigate the free-flow
travelling experience. The protection of environment resources stopped the travelling
business to enter in that section and people are not able to live those moments. Green tourism
itself engaged with the protection policy of the environment. The responsibility of decreasing
the level of pollution and improve the greenery is a good step from the respective government
(Salazar 2012). However, the problem persists in the different section. Some places are good
for travelling and sigh-seeing, but as travellers' presence make the place dirty and
environmental protocols are broken by that process, this government or any higher authority
close the place, this impacted a huge shortcoming for the organisation, as the travel
organisation will not able showcase the place anymore and the people will be disheartening
again (Sharpley and Telfer 2015). Safe natural resources are important for the sustainability
of the environment but the process of tourism is somehow affected by that process and entire
mannerism of business handling is under threat.
All event manager has their accountability to donate for the security and fortification
of conservational resources. The waste is required to be deserted correctly. The level of
contamination and pollution is also snowballing quickly owing to the great level of travel and
tourism area (Duncan, Scott and Baum 2013). The process of environmental sustainability is
important in that case and that encourage green tourism but not the entire travel facility. The
environment protection is important as well as the rapid increase in travel opportunity so one
of the sides needs to be covered up through this process (Sharpley and Telfer 2015). The
dissimilar approach of analysing the environment with the normal travelling process and even
the technological advancement in travelling is not enough for protecting the issue of tourism.

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Conclusion
Therefore global tourism faces some challenging issues from the environment. The
challenges in infrastructural process mitigate the opportunities in business. The business is
getting stuck by the issues in infrastructure. Some changes in a structural way and change in
process of government policies to free some taxes will help the business as well. The most
important approach is dealing with the environmental awareness and that showcase a
restricted point of view in business. The awareness is constraining the business and limited its
territory in case of global expansion. These are the contemporary global issues that influence
global travel and tourism business. These factors must be rectified or changed for the
development or advancement of the industry.

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