Contemporary Issues on Business Management - Impact of AI and Work-Life Balance on Barclays

This report deals in providing the useful insights regarding the critical investigation of the impact of contemporary issues like Artificial Intelligence (AI) and Work-Life balance over the functioning of Barclays. The scope of AI in the contemporary business world, impact of AI over the Barclays, influence of the Work-Life balance in the business environment, impact of Work-Life balance over the functioning of Barclays and personal perspective over the modern-day business management issues are discussed in this report.

Contemporary Issues
of Business
Management

Table of Contents
INTRODUCTION...........................................................................................................................3
The scope of AI in the contemporary business world................................................................3
Impact of AI over the Barclays..........................................................................................4
The influence of the Work-Life balance in the business environment.......................................4
Impact of Work-Life balance over the functioning of Barclays........................................5
Discussion in respect to the personal perspective over the modern-day business management
issues...........................................................................................................................................5
CONCLUSION...............................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
The dynamic nature of the business enterprises compels the management to analyse the
varied segments present in the commercial enterprises to evaluate and make compensatory
adjustments to avoid the disruptions in the businesses. The challenges that are faced by the
modern business world refers to as the contemporary issues in the management (Abdrakhmanov
and et. al., 2022). The organisational structure of an enterprise can affect the positioning of the
firm which can influence the considerations that are determined at the very beginning. The state
of affairs can thereby, in respect to the advancement in the technological aspects, the
sustainability ratio of the company or the impinging of the Artificial Intelligence over the
workforce, influence the market. This report deals in providing the useful insights regarding the
critical investigation of the impact of such issues over the functioning of an enterprise. The
company that is chosen for the study is Barclays, which is a reputed and a renowned British bank
that focuses over providing the best services to its clients. Various other acknowledged banks are
linked with this organisation which helps in establishing a global presence in the market. The
impact of the Artificial Intelligence (AI) and the primitive issue of balancing the work life as the
contemporary business issues, will be taken into consideration in this particular scrutiny
(Shearer, 2022)..
The scope of AI in the contemporary business world.
The importance of AI in the businesses is extremely significant for the growth and
prosperity of the overall success of the venture. It helps in streamlining the process in
accordance to the desired goals and outcomes. The machine learning can help in understanding
the algorithm of the businesses. It can prove to be an aid in capturing the varied range of data.
The analysis of the data can be a difficult task, if solely handled by the personnel, but through
the development of this advancement, the interconnectivity of the artificial networks has done
wonders for the commercial purposes (Anning-Dorson and et. al., 2022). It serves the purposes
of its invention, as rather being a substitute for the actual manpower, it has proved to be a
helping hand while conducting the trade in the market. It can thereby be used in providing cyber-
shield to the organisations, management of the customer relationship with the respective
enterprises, helpful in respect to the data research and other internet usages. It also has become a
digitalised personal assistant for the firms. The creation of ample number of jobs in the market in
the future is a dimension of the scope of AI. As it has become an integrated part of the

workforce, it’s unlikely that all human jobs will disappear. Rather, many experts have begun to
anticipate that the workforce will become more specific and peculiar.
Impact of AI over the Barclays.
The financial sector has definitely pioneered in adopting the implications of AI. The
application of the mechanisms of the field in the varied department of the segment has helped in
the detection of fraudulent activities, conduction of work surveillance and other significant facets
related to the functioning of the businesses (Shin, 2022). The potential of the AI in the banking
sector has been acknowledged by the reputed companies and thereby at Barclays, the similar
sought of contemplation can be identified. The adoption of becoming a tech savvy bank, the
concept of the artificial intelligence has proved to be an asset for the company (Burns and et. al.,
2022). The acceleration in the business due to its comprehensive usage, is an abjuratory example
of the utilization of the field. The cognitive insights of the business world can be provided with
the help of AI which can help in the quickening of the commercial aspect. The financial analysis
of the market can be done with the help of the disciplinary. At Barclays, the pace of AI is
significant in respect to the protection of the fraudulent tactics through keeping an eye over the
trade. Along with the pros, there are certain cons as well. The harmful impact of AI can rather
deteriorate the condition of the administration at Barclays. This can happen due to the
overutilisation of the techniques fir unnecessary problems which can add up to the costs for the
business. The priorities must be set before hand to sought the analysis (Sharma and
Maherchandani, 2022).
The influence of the Work-Life balance in the business environment.
The continuous effort of the employers in regard to providing the best to the workforce is
indeed the major focus. The balance that has to be maintained, is the responsibility of the
employers. This contributes towards building a healthy relationship amongst the workforce. The
ignorance of this aspect can result in the formulation of chronic stress amongst the employees.
The increase in the burden can result in workplace burnouts for the personnel. The creation of
the work life balance in the enterprises can help in the sustenance of the employees along with
making it comparatively more productive in respect to their work (Cao, Shi and Bai, 2022). The
approach that has to be chosen must be in accordance to needs and wants of the entire team. The

comprehensions must continuously change in regards to the dynamic nature of the modern
business world. In order to compensate such gap, nowadays, the companies tend to provide with
additional amenities such as gaming rooms and other recreational facilities to create a healthy
and a refreshing environment of the company (Naudé, 2022). These perks adds up to the
advancement but certain employees don't care about such additive benefits but rather focuses
over other relevant aspects. They believe in the growth and development of their respective
career path and consider this particular characteristic to retain in the company.
Impact of Work-Life balance over the functioning of Barclays.
This particular consideration while conducting the operations at Barclays is taken into
account with due diligence given towards the facet. The flexibility in respect to the work has
been given significant importance (Chelladurai and Kim, 2022). The set of rules and regulations
set by the company is accordance to the growth of the individuals. The innovative initiatives
taken by the authorities to enhance the integration amongst the employees is rather a dedicated
source which has been chosen by the company yo establish a sense of harmony amongst all. The
ambitions of the employees is considered to be the utmost priority for the company to identify
the potential the candidate withholds in their respective fields. The elements hat have been
chosen by the company is based upon the establishment of balance between the work life and
varied other commitments. The effectiveness of the work must also be the aim of the employees
while performing a particular task. Barclays focuses over easing the transition in the company
which has exclusively helped in the period of pandemic. The acceleration of the work for the
better understanding helped in the conduction of the business in a viable and an effective
manner.
Discussion in respect to the personal perspective over the modern-day business management
issues.
The problems arising in the companies can severely affect the functioning and reliability
of the firm. This can further deteriorate the image of the firm in an authoritative manner. The
varied aspects related to the modern day business world must be considered with proper
identification and analysis in order to articulate a practicable and executable plan to carry
forward the business (Chen, 2022). The opportunity and the threats must be investigated to
eliminate the risk of any deformity in the business. This can be done through an effective and

efficient disposal techniques that can be utilised to counter the effects of the troubles (Prabhu
and Srivastava, 2022). The causes related to the situations have to be highlighted to reciprocate
towards the compliance. In respect to Barclays, the need to reciprocate towards the management
issues to carry forward the financial trade in a ceaseless manner, the challenges related to the
impact of varied field are identified first and then the relevant measures are adopted. The
problems can be in respect to the inefficient performance levels of the personnel, affliction in the
recruitment process, the passage of the communique is not that reliable and strong, the
considerations made in respect to the work life balance of the personnel is not workable enough,
difficulty in the management of the time, the pressure upon the working of the workpiece, the
scepticism followed and numerous other crucial and critical aspects that need due attention. The
Barclays has experienced the loss in the succession planning which makes it less valuable in
terms of the investments. The biasses faced in the company has affected the functioning passage
of the company. The value integration of the company is however reliable but certain
deficiencies retaining in the company has influenced the working of the management. The lack
of trust amongst the gen z for their superiors has also affected the venture in a significant
manner. Due to the dynamical changes in the business environment, the process of transitioning
has led to a loss of control for the older generation which can prove to be very difficult to handle
in the coming future (Shearer, 2022).
CONCLUSION
An inference can thus be made that the implementation of the advanced techniques for
uplifting the market position of an organisation requires a deliberate and a comprehensive
approach in order to to formulate a viable and insightful business plan. The dynamical nature of
the business world can create an undesirable situation which can lead to significant disruptions.
The issues related to the contemporary commercial world thereby, needs to get acknowledged in
order to ascertain the performance of a venture. The positive as well as the negative influence of
such changes has therefore taken into account in this study which has helped in scrutinizing the
details in a careful manner. It can now be concluded, that in order to derive benefits from the
opportunities and the threats from the market, an all-inclusive research upon the sensitive areas
must be done prior from formulating a strategy to ensure a long lasting sustenance in the market.

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