Contemporary Issues in Tourism

This assignment examines current issues within the tourism domain. It encourages students to analyze and discuss a range of contemporary challenges, including sustainability, technological advancements, and the rise of dark tourism. Drawing upon provided academic sources, students are expected to critically evaluate these issues and their implications for the future of tourism.

Contemporary
Issues

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Barriers which are driving reforms in travel and tourism sector..........................................1
1.2 Assessment of various issues with the use of effective tools and methods..........................3
TASK 2............................................................................................................................................4
2.1 Impact of current trends on improvement of tourism sector.................................................4
2.2 Covered in PPT.....................................................................................................................5
TASK 3............................................................................................................................................5
3.1 Method of responding towards alteration in tourism sector..................................................5
3.2 Strategies used by organisation to respond towards necessary changes...............................7
3.3 Justification of strategy.........................................................................................................8
TASK 4............................................................................................................................................8
4.1 Impact of trends and issues which drive changes in tourism industry..................................8
4.2 Consequences of failure........................................................................................................9
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Travel and tourism is that term which means movement of person in different locations
with various objectives such as business transaction, winter or summer holiday, roam around the
world, destination ceremony, family vacation etc. In current time period, tourism sector is
increasing day by day for maximisation of requirement which implement large number of
organisation and try to expand their business in many other locations. This project is divided into
four parts for addressing specific contemporary issues that can mainly arise in travel and tourism
sector. Titan travels is one of the largest travelling company which was setting up around 1758
other accessory in more number of countries and also expand their business in approximately 22
countries and 4 continents (Becker, 2016). The assignment is throw the light on different market
alterations which appear at foreign boundaries by introducing new business ideas and thoughts.
In addition to this, this report is highlighting the various policies and strategies which need to be
used by firm to give response towards development in tourism sector. The company required to
identify correct solution of specific issues or problems and also take necessary step of dealing
with some modifications.
TASK 1
1.1 Barriers which are driving reforms in travel and tourism sector
Tourism sector is one of the most developing and growing firm in association world for
increasing their needs and demand at international level. There are large number of visitors
which are travel from one place to another for getting desired goals and targets in proper manner.
It is necessary for company is to generate maximum income or revenue which are emerging at
international level so they can offer various services to different customers. Titan travels is one
of the popular organisation which have their branches in various countries and try to establish
their reputation at foreign market place by fulfilling all domestic as well as international
travellers (Cohen and Cohen, 2015). Thus, firm manager required to pay full attention on their
making strategies by which they get aware about always changes that occurs in the mind of
customers as per taste and preferences. Therefore, after assessment procedure they required to
understand about large number of issues or problems which are taken place due to regular
development or success within tourism sector. Therefore, there are different issues or problems
that are driving changes which is described as under:
1

 Technological advancement- By emergence of advanced technology in all over the
world where there are number of new and modern techniques that are necessary and
helpful for whole corporation in effective manner. For example, reduction of time period
and working duration assist in completing all major work which is possible with the help
of internet, telecommunication that is another example for demonstrating technological
advancement (Cohen and et. al., 2014). It is fundamental Titan travels which help in
adopting new methods and tools according to the particular situations and alter their
policies as per their demand of firm. There are various number of advantages for making
advanced and modern technology such as online services, booking which is really
comfortable for travellers so they can book their tickets from anytime anywhere. Along
with this, it is one of the major issue which can face by specific company by this they can
make decisions that affect their profitability. Demand of maximum security- In tourism sector, safety and security is one of the most
essential elements for every travel company due to this each visitors is concerned about
their health and well-being. Thus, it is required for cited firm is to develop and make
effective modifications as per demand of tourism for implementing different strategies
and policies. Also it is the responsibility of country is to protect their customers from any
danger and exploitation which directly affect on life of visitors. Growth of new marketplace- It is necessary for company manager is to grab advanced
and new opportunities which help in expanding business in other locations so that they
can make maximum income or revenue in better manner (Connell, 2013). Firstly they
required to recognise the requirement and demand of large number of travellers by which
they can achieving desired goals in given time framework. But sometime it will gives
more difficult due to lack of liability. An enterprise require to use appropriate resources
for make dealing with various changes and also satisfied all customers demand or needs.
 Current domestic and international governance- There are different number of laws or
acts which has been introduced by authorities for eliminating discrimination and unlawful
actions which directly affect on life of an individual. So, company required to concentrate
on various rules and norms which was revised by legislation bodies before developing
and making any type of conclusion.
2

Hence, for removing all above issues or problems of company which require to take
actions or activities and also take corrective steps due to hamper all success and development.
1.2 Assessment of various issues with the use of effective tools and methods
Issues are like invisible which help in rising anytime without any information or alarm
and it directly affect the entire success or growth of an organisation. Therefore, it is necessary for
every firm is to identify their issues or obstacles in proper way and it impact on firm income and
whole business functions (Dickinson and et. al., 2014). According to all above described
motives, manager of company require to use effective tools and techniques for dealing with such
problems or issues in proper manner. They required to usage corrective methods for considering
all accurate data and information which will play an important role in getting goals and targets
within an organisation. Every tourist require to travel or visit those places or locations which
need maximum amount along with full satisfaction without facing any type of problems or
issues. In addition to this, visitors also prefer protection or stress free location which have full
safety or security due to this there is no one need to untruth from harm. So company manager
required to take corrective steps or decisions help in reducing all issues or problems for capturing
maximum mind of customers.
In despite from this, there are some issues which can facing by Titan travels and it will
became major obstacles for business operations and its functions. These are as follows:
 Introduction of new marketplace for close substitutes
 Betterment in modern technology due to announcement of recent tools and methods
 Alteration in country economy which directly connected with needs, demand, increasing
values etc.
So, managerial department try to develop and make strategies according previous
circumstances but all above mentioned problems which are currently measured (Hall and Page,
2014). As a result, it is necessary for company is to change their strategies and policies for
making appropriate decisions in systematic way for considering all required facts and figures.
In UK, it has been analysed that Titan travels have risky process for investigating system
which may create dissatisfaction in the eye of tourists. They require to develop it clear to their
customers and also describe their strategy in effective manner. Before implementing such
changes company managers need to gather or collect data which should be considered while
taking assistance in various tools and techniques.
3

 Primary- It is used for collecting required facts and figures by conducting personal
interviews.
 Secondary- Message which are needed by the help of newspaper, previous data or
records, literature which can fall under this category.
By using proper primary data, supervisors of Titan travels will analyse their recent issues
or problems and also prepare questionnaire that can covered with various types of questions
(Hannam, Butler and Paris, 2014). This can transfer to domestic as well as international
customers so by this they are aware about views of large buyers for changes in an organisation.
TASK 2
2.1 Impact of current trends on improvement of tourism sector
Recent trends or ideas are flexible in nature which assist in changing as per doing time
passes so changes is termed as continuous procedures. It is very important thing for company is
to examine or analyse current trends and also identify modifications which can occur due to this
it will directly affect on entire business functions and operations in any manner. In today modern
world, there are number of people who present they are interested for roaming from one place to
another. Therefore, number of recent trends are increasing in travel and tourism sector which are
described as under: Adventure tourism- Most of the visitors are interested for doing new and different things
for gaining experience of unique things. Currently, there are number of students or
youngsters which are willing to travel various countries for taking new experience and
doing adventurous trip (Hartmann, 2014). This is required for Titan travel for conducting
and planning such type of trip for their interested travellers so most of the students are
willing to go for the adventure vacation. Sports tourism- This is another major trend which occurs in sports tourism so it will
attract large number of customers with main aim is to seen as national games, Olympics
etc. such as Paralympics assist different tourism sector for generating maximum income
in 2012 due to various travellers who are interested to seen the games. Food tourism- Most of the people require to experience various types of food such as
French, Italian, Spanish etc. help in learning how to make unique or impressive courses
for making different dishes or meals. There are various number of students or an
4

individual who are moving from one place to another for increasing ability or skills so
firm need to design services for their travellers. Mobile photography- According to the trends, there are some persons which are willing
to take pictures of adventurous locations, places, sunset, animals, mountains, sunrise etc.
Therefore, managers of Titan travel require to develop vacation packages for
photographers and also make sure that they can get all the services or facilities which
they need in their vacations (Kim and Ritchie, 2014).
 Business and leisure travel- There are some people who travel for expanding their
business in all over the world for generating maximum income or revenue and try to
render facilities to domestic and international customers. There are large number of
individual which can move from one place to another such as vacations, family trip,
attribute time, enjoyment, picnic etc.
All the above trends are emerge at large level by changing in taste and preferences of
visitors who come for spend their holidays in other country. So, Titan travel manager require to
pay full attention for organising all necessary services or facilities that are need to travellers
while conducting vacation.
2.2 Covered in PPT
TASK 3
3.1 Method of responding towards alteration in tourism sector
Every business organisation have to operate in dynamic environment which keeps on
changing with time and hence have to work accordingly. Similarly, Titan travel company have to
examine competitive working environment through performing PESTLE analysis. These
modifications and alterations will be accordance to need and wants that enable company
institution to stand firmly along with their competitors (Luh Sin, Oakes and Mostafanezhad,
2015). On the other hand, if business firm fail to accept changes that they have to face threats
that are approaching in their way. Changes are something that lead to transformative in
strategies, operations and management so that steps can be taken in regarding to it. Travel and
tourism have to face many obstacles related to this concept and thus they conduct PESTLE
analysis which aid in examining number of issues and aspects that affect the organisational
5

structure directly or indirectly and managers have to evaluate it properly which are described
below:
Political factors This element include considering political issues and matters that
affect travel and tourism industry in signifiant way.
Reaction towards this impact:
Titan travel have to make decisions regarding country where it will
operate in effective and efficient manner. They are free to extend
their operations all over the nation. Thus, it is important to review
government regulations and policies and than make decisions
accordingly.
Economical factors Steps against this factor:
there are number of economic concepts that arises in economy where
this industry is operating. For instance, there are number of different
types of rates that include inflation and deflation aspects.
Social Factors It involve various social issues that get arise in society.
Steps that are taken against this element:
Titan travel company have to consider tastes and preferences of
customers that are present in market place. They create employment
opportunities for people in order to enhance living standard in correct
way. They implement several strategies and approaches in order to
face this condition.
Technological factors It is essential to upgrade system in accordance to modern and
advance technology that is prevailing in current market situation.
Thus, while adopting contemporary conditions there are number of
advantages that are enjoyed by this business organisation.
Environmental Factors Every company have to study environmental issues and conditions
while conducting their operations and transactions.
Steps taken regarding this aspect:
company have to make production process correct and efficient so
that wastage can be minimized at significant level. There are number
6

of resources that are present in environment and have to be optimally
use to remove barrier that may arise.
Legal Factors Response regarding this factor:
There are numerous legal rules and regulations that affect the
working system of Titan company. Therefore, it is necessary for
them to conduct their work process accordingly. Every country have
diverse legal issues that need to be addressed in to their system.
Government have drafted specific regulations for travel and tourism
sector so that they can perform their work actions effectively and
efficiently without any problems related to this factor.
3.2 Strategies used by organisation to respond towards necessary changes
Whitbread plc is one of the largest UK hotel, restaurant and coffee store where around
50,000 employees. The business operators in two major divisions Premier Inn and Restaurants,
and Costa (Mariani and et. al., 2014). For creating clear example on the manner where
Whitbread Plc hotel respond for changes which affect its business environment, commensurate
strategies that must be developed for make sure that they does not impact on hotel and their
corporate restaurant in negative manner. It is most effective strategy which should be adopted
and created new products and services that are appealing to the customers for prevailing the
economic condition. Also hotel should capitalise on different marketing mix and advanced
technology for make sure that they can overcome with driving standardisation at the large market
place. The PESTLE analysis strategy is very effective because it will allow Whitbread Plc hotel
for access the business opportunities in better way. Basically, it will create hotel for increasing
their rivals due to evaluation of dynamic standards of the whole market area. Sometime, most of
the customers will be attracted towards Premier In and Costa hotel services of the restaurant
(McKercher, 2016).
The strategy for adaptation and creation will able the Whitbread and their association
businesses for developing new goods and improving the current products in proper manner.
There are two methodology which can be used by cited company that are explained as follows:
7

 Information accumulation- For assembling various facts and figures which can be
recognised for expand their business operations and functions in proper manner. This
system is useful for collecting data and information which are relevant for making
development and improving various situation of marketplace. This methodology is
appropriate for international aviation routes gathering for addressing that they need to
understand the customers views and inputs regarding their management and other offices
which are presented by Whitbread Plc.
 Group building- This is another system which assist in expanding advantages and
efficiency for achieving desired goals and objectives in appropriate manner. Team
building help in getting growth and development of employees to accomplish the motive
of business operations and its functions.
3.3 Justification of strategy
The strategies for creating new goods and services, marketing mix, adaptation and
technology will positive impact in the business environment of Whitbread. This strategy help in
attracting new customers and retaining all the existing clients. Whitbread will also help in
capitalise on the major strategies of SWOT and PEST analysis which grab all the most
favourable opportunities within large business surroundings and able for taking position which
emerging challenges in the restaurant and tourism sectors (Oviedo-García, 2016). For creating a
variety of goods which will help in giving high pool where customers can select their choice
products as per their requirement and need. Lastly, Whitbread can differentiate their
commodities and offer them these goods at reasonable price for accommodate the average and
low level income earners which assist in forming wide customer base. Also formation of strong
customer base which is very important when it come for gaining monopoly within large
marketplace. Therefore, Whitbread Plc make sure that their facilities and products cut towards all
the platform of the society or community.
TASK 4
4.1 Impact of trends and issues which drive changes in tourism industry
Trail-finder is the private company which is tour operator along with 32 travel centres
that is located in united kingdom and Ireland and they have around 1000 employees. Travel and
8

tourism sector is play dynamic standard which are perceived for having certain impact on the
general nature of the tourist destination (Reisinger, 2015). These are described as follows: Merger- It is the process of integrating two or more current companies in one individual
venture so by this they can conduct their business unit. The likelihood of merging Trail-
finders away with policies of each and every venture so they will operate as an
individual organisation. Level of employment- The employees of hotel and restaurants display different working
behaviours and conduct. It is because an organisation operate and manage various
structure, process and policies of the company in proper manner. The firm will offer
several type of products and services with the help of their staff members. Tendency of goods and services- Each and every organisation mainly focus on their
products and services which help in targetting large number of customers in effective
manner. The price can be differentiated so as compare with their competitor they are
make different type of commodities which varied with another company.
 Adopted technology- Trail-finder is consider for offering high quality based goods and
services with the help of using advanced technology in effective manner (Standing,
Tang-Taye and Boyer, 2014). On the other hand, they also deliver advanced quality
goods which are plain towards reaching the specification of their customers and they
analyse taste and preference of their visitors in proper manner.
4.2 Consequences of failure
This is can be clear from the above mentioned impact of Trail-finder that has to adjust for
various changes looming in travel and tourism industry. This part describe the effect which
directly fall on the modification in the market. These are as follows: Reduction in profit margin- For reducing the Trail-finder to respond to the market
changes that includes qualified staff members, adopt modern technology, slightly
differentiating their goods from their other competitors which will make them encounter
to minimise the profit margin. Most of the customers will be unsatisfied to failing
embrace various goods and services.
 Arrangement of bad picture- After reduction in profit margin which will lead towards
destruction of the firm brand and its image in the large market place (Timothy, 2014). It
means that Trail-finder and another companies will fall to sale their effective products
9

and services at the huge market area in proper manner. Therefore, responsiveness
regarding changes and alterations is very important for getting attainment of any business
operation and its functions at large area of market.
CONCLUSION
According to the above mentioned report it can be concluded that Travel and tourism is
that term which means movement of person in different locations with various objectives such as
business transaction, winter or summer holiday, roam around the world, destination ceremony,
family vacation etc. Tourism sector is one of the most developing and growing firm in
association world for increasing their needs and demand at international level. Every tourist
require to travel or visit those places or locations which need maximum amount along with full
satisfaction without facing any type of problems or issues. It is very important thing for company
is to examine or analyse current trends and also identify modifications which can occur due to
this it will directly affect on entire business functions and operations in any manner. These
modifications and alterations will be accordance to need and wants that enable company
institution to stand firmly along with their competitors. The strategies for creating new goods and
services, marketing mix, adaptation and technology will positive impact in the business
environment of Whitbread.
10

REFERENCES
Books and journals
Becker, E., 2016. Overbooked: the exploding business of travel and tourism. Simon and
Schuster.
Cohen, E. and Cohen, S. A., 2015. A mobilities approach to tourism from emerging world
regions. Current Issues in Tourism. 18(1). pp.11-43.
Cohen, S. A. and et. al., 2014. Understanding and governing sustainable tourism mobility:
Psychological and behavioural approaches (Vol. 43). Routledge.
Connell, J., 2013. Contemporary medical tourism: Conceptualisation, culture and
commodification. Tourism Management. 34. pp.1-13.
Dickinson, J. E. and et. al., 2014. Tourism and the smartphone app: Capabilities, emerging
practice and scope in the travel domain. Current Issues in Tourism. 17(1). pp.84-101.
Hall, C. M. and Page, S. J., 2014. The geography of tourism and recreation: Environment, place
and space. Routledge.
Hannam, K., Butler, G. and Paris, C. M., 2014. Developments and key issues in tourism
mobilities. Annals of Tourism Research. 44. pp.171-185.
Hartmann, R., 2014. Dark tourism, thanatourism, and dissonance in heritage tourism
management: new directions in contemporary tourism research. Journal of Heritage
Tourism. 9(2). pp.166-182.
Kim, J. H. and Ritchie, J. B., 2014. Cross-cultural validation of a memorable tourism experience
scale (MTES). Journal of Travel Research. 53(3). pp.323-335.
Luh Sin, H., Oakes, T. and Mostafanezhad, M., 2015. Traveling for a cause: Critical
examinations of volunteer tourism and social justice. Tourist studies. 15(2). pp.119-131.
Mariani, M. M. and et. al., 2014. Managing change in tourism destinations: Key issues and
current trends. Journal of Destination Marketing & Management. 2(4). pp.269-272.
McKercher, B., 2016. Towards a taxonomy of tourism products. Tourism Management. 54.
pp.196-208.
Baker, D. M. A., 2014. The effects of terrorism on the travel and tourism industry.
International Journal of Religious Tourism and Pilgrimage. 2(1). p.9.
Oviedo-García, M. Á., 2016. Tourism research quality: Reviewing and assessing
interdisciplinarity. Tourism Management. 52. pp.586-592.
Reisinger, Y., 2015. Transformational tourism: Host perspectives. CABI.
Standing, C., Tang-Taye, J. P. and Boyer, M., 2014. The impact of the Internet in travel and
tourism: A research review 2001–2010. Journal of Travel & Tourism Marketing. 31(1).
pp.82-113.
Timothy, D. J., 2014. Contemporary cultural heritage and tourism: Development issues and
emerging trends. Public Archaeology. 13(1-3). pp.30-47.
Online:
Ralph, G., 2016. Visit Britain reports increase in volume and value of inbound tourism in 2015.
[Online]. Available through:
<https://www.hospitality-interiors.net/news/articles/2016/01/457364505-visitbritain-
reports-increase-volume-and-value-inbound-tourism-2015>.
11