Contemporary Issues in Event Management

Running Head: Contemporary Issues in Event Management
Contemporary Issues in Event Management
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Author’s Note

1CONTEMPORARY ISSUES
Part A
Key themes in Allen et al. (2011)
In the article Allen et al. (2011) discuss about the birth of the various events and is
critically known as the event industry. The article analyze on identifying the commercials
which are popular in celebrating the required wealth of the people and helps in participation
and however assist in selecting preferred elements of the traditional occasion and make an
adaption of vicarious consumption (Allen et al., 2011). Therefore the celebration were seen
in traditional as an indecent or immoral were restricted. According to the chapter three of
Festival and Special Event Management which is Event management and legacies it explains
the key theme which assist in playing a vital role in the event industrial make up (Park &
Park, 2017). The four key theme which can be analyzed from chapter 3: Event management
and legacies are event management companies, external regulatory bodies, event venues and
event industrial supplies (Allen et al., 2011).
The event organisation are considered to work and take up task in order to categorize
the stages and host events. There might be instances where the events may be specified on the
bodies such as Australian Open tournament organizers while on the other hand there are
special teams with large organizational bodies (Allen et al., 2011). The event management
are companies or firms which make up the teams or groups as professionals and individuals
who caters to the duty in order to organize task and events on the basis of their clients (Park
& Park, 2016). Further in this chapter it can be analyzed that every industry is termed as an
integral part which caters to form a network of the event industry and specializes on the
produce and high quality events. The components each industry has become very important
and significant in the rapid growth and expansion.

2CONTEMPORARY ISSUES
The supplier’s surface is related to the events such as lighting, sound effects,
transportation, security, communication, accounting services and legal services. The industry
association arises due to the emergence and creation of the industry which becomes eminent
to have professional associations in charge of communication, liaison and networking within
the course of development and training and code of ethical practices. The International
Special Event Association (ISES) is an association which caters to hold the mission to
educate, promote and advance special events in the networking of professional and other
related industry (Sheldon & Bryant, 2016). Secondly the International Association of
Exhibition and Events (IAEE) is an association that is organized in 1928 as a National
Association of Exposition Managers with an aim of representing the interest in various trade
shows (Hickman, 2019). The event venue is stated as an essential component of the industry
and would not be hosted. The external regulatory are the governmental bodies whose duty is
to look after the oversea and supervise the event which is a close connection with the
industry.
Critical comparison between Richard and Palmer (2010) and
ATEED’s Major Events Strategy
According to the chapter 1 of Cultural management and urban revitalization explains
about the desire for events. The cities in today’s world faces two choices. One is to develop
and resist the place of global changes and the other resist on the impulse for development and
transformation and stagnate. In order to remain rival the cities are turning the strategies which
force to focus on their own innate resources (Richards & Palmer, 2010). There are histories,
space and creative talent which cater to the creative pressure on globalization and the
problem caused due to economic restructuring. There were no cities left which had

3CONTEMPORARY ISSUES
transformed themselves into major stages and is a continued stream of events and can lead it
as eventful to a festivalisation of the cities (Richards & Palmer, 2010). The growing aspects
of few cities has made it important mean of consuming the city. The city of Melbourne has
labeled themselves as “the world’s events city” and also claims to be one of the cities which
is eventful. The slogan of festival city has become a choice and is a part of the brand image
for the city (Egercioğlu, Yakιcι & Ertan, 2016). Milwaukee and Sacramento are two
American cities along with more than thirty other cities are still known as the city of festivals
and is the primary element of their destination marketing throughout the year. The world
status of Edinburgh is stressed to be the official phase of the Edinburgh Festivals: With the
stunning Hogmanay celebrations heralding in a particular year and the start of Homecoming
Scotland 2009, the World’s Leading Festival City is gearing up for spring.
On the other hand the Auckland’s Major Events Strategy 2018-2025 states the new
approach to align with all the destination of Auckland in the year 2025 and also ensure the
ATEED’S major events which can work as a fit for purpose and fit the future (Glotko et al.,
2018). The following launch of the Destination AKL 2025 strategy for the month of May,
ATEED is aligning its major events to approach with the new organizational purpose and the
destination strategy. The event utilizes the much thinking for much of the thinking in the
original strategy to develop the lessons and implement them. The major events in Auckland
are placed in the event and occasion portfolio which plays an important role in defining the
Auckland as a destination and delivers the range of impact for the regions and the people
(LITTER, 2018). The strategy of the Auckland Major Event 2018-2025 sets out to cater the
needs from the events in sector to support the destinations. However the elements of both the
article from Richard and Palmer (2010) and from the Auckland’s Major Events Strategy
2018-2025 it can summarized that the events in the cities can be addressed as an increased

4CONTEMPORARY ISSUES
sophistication and the capabilities of the events in the region and in the wider national and
international events landscape.
Comparison between two chapters from Routledge Advances
in Event Research Series
From chapter 1 of Event Design: Social perspectives and practice it summaries that
every event is as complex as their range of functions which grows as the meeting places,
economic catalyst, social drivers, image markers and community builders. There are effective
design which tends to produce more successful business models as it can assist to sustain
culture and other related activities even in difficult economic situation. This process can
require creative imagination and design methodology or in other words Imagineering. This
chapter brings together a wide range of the international experts in the field of design, event
and Imagineering to examine the event designing process. It explores a wide range of
experience from the point of conception till the process of examining the event design. In
order to explore the events it is important to experience from production and conception
(Azar & Vaidyanathan, 2016). By doing such event it offers insight and hence it becomes
effectively strategic to consumption, production and c-creation. The mega events, business
events, festivals in eight different countries and small community events are examined to
provide an international view of social issues in designing events. There is a wide selection of
current research which is employed and is integrated both by theoretical and is applied to
contribution. The multidisciplinary nature of the material cater to appeal in the broad
academic audience such as art and design, events studies, sociology, cultural studies, tourism
and hospitality.

5CONTEMPORARY ISSUES
However in the second chapter which is Exploring Community Festivals and Events
summarizes on the development of the festival and event management which is based on
large scale for the purpose of government development and support the objective and project
of image of place and leverage positive regeneration and sponsorship opportunities. As we
cater to move deeper into the measures of austerity to promote the economic recessions,
events and community festival as a scared or profane time of rejoicing can be considered
more significant than before (Lamond & Platt, 2016). This chapter further assist in exploring
the role and is vital to community, culture and is impactful through the vents and festival. The
second section examines on the community themselves and is seeking to examine the
discussion based on emerging themes of various events and communities. The role of
diaspora imagined that the community’s are drawn from Portugal, the USA, Malaysia, the
Dominican Republic, Australia, Malta and Finland which makes this chapter truly
international. There are questions regarding the social and political nature of the community
and festivals through which it can be examined about their ownership (Lamond & Platt,
2016). However there is a vast significance on the volume which can be valuable to read by
the people and the academics which comes across the fields of events, hospitability and
tourism.

6CONTEMPORARY ISSUES
Reference
Allen, J., O'Toole, W., Harris, R., & McDonnell, I. (2012). Festival and special event
management, Google eBook. John Wiley & Sons.
Azar, A. T., & Vaidyanathan, S. (Eds.). (2016). Advances in chaos theory and intelligent
control (Vol. 337). Springer.
Egercioğlu, Y., Yakιcι, N., & Ertan, T. (2016). Urban decline and revitalization project in
Izmir-Tire historical city center. Procedia-Social and Behavioral Sciences, 216, 330-
337.
Glotko, A. V., Sycheva, I. N., Dunets, A. N., Makarov, А. N., & Anikienko, N. N. (2018).
Development of the regional agriculture through the cluster approach in russian
federation. International Journal of Mechanical Engineering and Technology, 9(11),
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Hickman, M. T. (2019, August). Recap of 2018 IAEE Expo Expo. In Journal of Convention
& Event Tourism (Vol. 20, No. 4, pp. 290-293). Routledge.
Lamond, I. R., & Platt, L. (Eds.). (2016). Critical event studies: Approaches to research.
Springer.
LITTER, M. (2018). Pacific Regional Action Plan.
Park, K., & Park, S. (2016). Topic trend of event management research. Event
management, 20(1), 109-115.
Park, S. B., & Park, K. (2017). Thematic trends in event management research. International
Journal of Contemporary Hospitality Management.

7CONTEMPORARY ISSUES
Richards, G., & Palmer, R. (2010). Eventful Cities. Cultural Management and Urban
Revitalisation, Elsevier, Oxford.
Sheldon, P., & Bryant, K. (2016). Instagram: Motives for its use and relationship to
narcissism and contextual age. Computers in human Behavior, 58, 89-97.