Contemporary Issues for Management

This document discusses contemporary issues in management, including the importance of effective marketing strategies and overcoming language and cultural barriers in the workplace. It provides elevator pitch responses and case study discussions for two topics.

Running head: CONTEMPORARY ISSUES FOR MANAGEMENT
Contemporary Issues for Management
Name of the Student
Name of the University
Author’s Note

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CONTEMPORARY ISSUES FOR MANAGEMENT
Table of Contents
Part1: Elevator Pitch Response........................................................................................................2
Elevator Pitch Response for topic 7:...............................................................................................2
Elevator Pitch Response for topic 8:...............................................................................................3
Part2: Case Study discussion:..........................................................................................................4
Case Study discussion for topic 7:...................................................................................................4
Case Study discussion for topic 8:...................................................................................................5
Reference List:.................................................................................................................................8

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Part1: Elevator Pitch Response
Elevator Pitch Response for topic 7:
After making in-depth research on the overall sales volume of the company I have
observed that the company is unable to follow proper marketing strategy and policy at their
workplace. Due to inappropriate marketing strategy, the customers are showing their reluctance
in purchasing products and services, which reflects on the overall sales volume of the
organization. In order to increase the sales volume of the company I as a business manager
would like to suggest in rendering a change in overall marketing decision. First, the business
experts can implement low cost pricing strategy with the help of which the organization can
easily grab the attention of large number of target customers. Due to low cost pricing strategy,
people from average income status can easily show their attention in purchasing products and
services. In addition, I would like to suggest the organization for enhancing their product
diversity with the help of which customers from various psychological backgrounds can be
attracted in purchasing from the company. Automatically, the sales volume rate will be high and
the company can gain immense profitability.
Own response:
After analyzing the entire elevated pitch, I have personally felt that these two marketing
strategies will be effective enough in gaining the organizational glory and reputation. At the
same time, I would like to suggest some of the major significant factors can be added in order to
grab the attention of customers. In addition, I have also evaluated the fact that the business
manager needs to focus on promotional strategy of the organization by introducing their new

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products and services in the market. As a result, the customers would show their interest in using
the products and services.
Elevator Pitch Response for topic 8:
In this very specific scenario I have observe that Sam as a manager is facing challenges in
getting accustomed with the organizational culture due to language barrier, cultural barrier. In
this situation, I can suggest that Sam can adopt language efficiency with the help of which he
does not have to face challenges in communicating with the professionals at the workplace. In
addition, I would like to suggest Sam to grab both verbal communication method as well as non-
verbal communication method. Sam due to the lack of language incompetency has to face
immense challenges in coordinating with the team members. As a result, it is a matter of big
challenge for Sam in control the performance level of the employees working under him. Non-
verbal communication method is also very effective to interact with those people who have
language barrier. In addition, the study
has evaluated that communication is one of the most important factors due to which the service
providers can deliver effective services to the customers. However, Sam in this situation would
be highly suggested to develop professional skill and competency by receiving a training and
development session. As a result, both the customers and the service providers would equally
beneficial in working together within organization. Sam also would be able to handle any kind of
crisis at the workplace with proper efficiency.
Own Response:
While evaluating the elevator pitch I have observed that Sam as a manager is facing
challenges in getting accustomed with the organizational culture due to language barrier, cultural

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barrier. In this situation, I can suggest that Sam can adopt language efficiency with the help of
which he does not have to face challenges in communicating with the professionals at the
workplace. However, apart from receiving effective training and development session Sam can
render effective leadership skill and qualities as well. With the help of this specific quality
employees working under him can get motivation in performing well.
Part2: Case Study discussion:
Case Study discussion for topic 7:
1. What conflicting values are evident in this case?
In the case study 7 provided in this very specific study, it has been observed that Benjy is
unable to run their entire process of business effectively due to the lack of effective sales. In last
one year, the organization has received a huge loss due to the lack of low sales volume
(Manojlovich & Ketefian, 2016). While evaluating the most effective drivers of low sales
volume of the company it is observed that the business experts are not following proper
appropriate pricing strategy and policy. The price range of the products is very high, due to
which the customers belonging to low income status cannot afford the product. Another more
conflict that the organization has faced implies lack of proper services to the customers due to
incompetency and inefficiency off service providers.
2. What advice would you give the Board of Benjy’s about a way forward that resolves the
values conflict?
Based on the entire case study it can be advised that marketing strategy and policy needs
to be improved for expanding business in multi geographical boundaries. Along with

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maintaining the quality of services, the business experts would have to focus on using effective
promotional strategy. Therefore, as per my point of view implementation of marketing strategy is
highly needed. In case of this electronics and appliances retail store, 4Ps of marketing strategy is
highly significant. With the help of an effective marketing strategy like product promotion, price
and place the business experts can easily grab customers attention. Therefore, implementation of
effective business strategy can increase sales volume of the organization.
3. What management competencies do you believe this case highlights that are important for
the 21st century leader-manager in VUCA world?
In order to increase the number of target customers the business experts should have the
competency of facing immense challenges in maintaining organizational image and reputation
(Avraham, 2016). Due to low cost pricing strategy, people from average income status can easily
show their attention in purchasing products and services. In addition, the organization for
enhancing their product diversity with the help of which customers from various psychological
backgrounds can be attracted in purchasing from the company. In addition, the business manager
needs to focus on promotional strategy of the organization by introducing their new products and
services in the market. As a result, the customers would show their interest in using the products
and services (Islam, Jasimuddin & Hasan, 2015). However, it has been observed that lack of
sales volume of products ultimately damages the rhythmic flow of business. As a result, the
business experts fail challenges in maintaining their business sustainability.
Case Study discussion for topic 8:
1. What conflicting values are evident in this case?

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In case study 8 it has been observed that business managers like Indira Pandit and Sudhir
Gupta are facing challenges in getting accustomed with the organizational culture due to
language barrier, cultural barrier. In this situation, the can adopt language efficiency with the
help of which he does not have to face challenges in communicating with the professionals at the
workplace. Managers in this situation would be highly suggested to develop professional skill
and competency by receiving a training and development session (AlHogail, 2015). As a result,
both the customers and the service providers would equally beneficial in working together within
organization.
2. What advice would you give Indira Pandit and Sudhir Gupta about a way forward that
resolves the values conflict?
I would like to advice Indira Pandit and Sudhir Gupta to adopt language efficiency with
the help of which he does not have to face challenges in communicating with the professionals at
the workplace. Managers in this situation would be highly suggested to develop professional skill
and competency by receiving a training and development session (AlHogail, 2015). As a result,
both the customers and the service providers would equally beneficial in working together within
organization. In order to become a part of business organization managers needs to get
accustomed with the organisational culture. The proper culture of an organization shows that the
business experts need to interact with the customers properly with the help of which they get the
opportunity to share their views and through in case of facing challenges (Elrehail et al. 2016).
Indira Pandit and Sudhir Gupta as a manager was facing communication barrier in interacting
with the people who have language problem.

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However, managers due to the lack of language incompetency have to face immense
challenges in coordinating with the team members (Sgroi et al., 2014). As a result, it is a matter
of big challenge for Sam in control the performance level of the employees working under him.
After evaluating overall case study, it can be stated that managers can adopt language efficiency
with the help of which he does not have to face challenges in communicating with the
professionals at the workplace.
3. What management competencies do you believe this case highlights that are important
for the 21st century leader manager in VUCA world?
Based on the overall case study conducted in this very specific study I believe that
managers from different language backgrounds and attitudes had to face difficulties in being
accustomed with organizational culture. Therefore, Indira Pandit is instructed to follow the
effective training and development session with the help of which he can enhance his
professional skill and competency level. I personally believe that every business manager should
have the management competency of meeting organizational productivity. Sudhir Gupta as a
manager was facing communication barrier in interacting with the people who have language
problem. However, managers due to the lack of language incompetency have to face immense
challenges in coordinating with the team members. As per my personal opinion, managers need
to adopt non-verbal communication method as well. With the help of effective non-verbal
communication, people having language barrier can easily communicate with managers. As a
successful business manager, managers need to adopt effective emotional intelligence skill with
the help of which the business experts can deal with every single employee with proper
sympathy.

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Reference List:
AlHogail, A. (2015). Design and validation of information security culture
framework. Computers in Human Behavior, 49, 567-575.
Avraham, E. (2016). Destination marketing and image repair during tourism crises: The case of
Egypt. Journal of Hospitality and Tourism Management, 28, 41-48.
Elrehail, H., Alzghoul, A., Saydam, S., Alnajdawi, S., & Al'Ararah, K. (2016). International
Journal of Online Marketing Research.
Islam, M. Z., Jasimuddin, S. M., & Hasan, I. (2015). Organizational culture, structure,
technology infrastructure and knowledge sharing: Empirical evidence from MNCs based
in Malaysia. Vine, 45(1), 67-88.
Manojlovich, M., & Ketefian, S. (2016). The effects of organizational culture on nursing
professionalism: Implications for health resource planning. Canadian Journal of Nursing
Research Archive, 33(4).
Sgroi, F., Di Trapani, A. M., Testa, R., & Tudisca, S. (2014). Strategy to increase the farm
competitiveness. Am. J. Agric. Biol. Sci, 9(3), 394-400.