The report focused on evaluating the various aspects of the conceptual framework for AP Eagers Limited, an ASX listed organisation. The paper has highlighted the adherence to the measurement requirements of the conceptual framework in the context of the organisation. Secondly, it has emphasised on analysing the compliance of the company to the qualitative features of the framework. The next segment depicts the validity of the financial statements of the firm in order to assist the users in making effective decisions. Finally, the report has concentrated on evacuating whether more than primary accounting knowledge is needed for the users to analyse the financial reports.