This report analyzes the accounting concepts relevant to business corporations in developing and presenting their financial reports. It focuses on the case study of Australian Pharmaceutical Industries Limited (API) and evaluates its compliance with the general purpose financial reporting. The report examines the measurement criteria adopted by API, the fundamental characteristics of the conceptual framework applied by the company, and the enhancing qualitative characteristics. It also discusses the decision-making relevance of the financial report and the knowledge required by end-users. Finally, it explores the general requirements of financial reporting followed by the company.