Contemporary Issues in Health and Social Care

This presentation discusses the contemporary issues in health and social care, including hospital care standards, elderly care, and government cuts. It explores the dissemination of health information through various media channels and examines the impact of media coverage on health and social care. The presentation also delves into the role of media in influencing attitudes and behavior in the health and social care sector.

Contemporary Issues in
Health and Social
Care

INTRODUCTION
• The contemporary health issues may be derived as current and
occurring situation in health. It may be inclusive of issues as are
hospital care standards, elderly care and funding and government cuts
among the others.
• In this, it can be said that health and social care issues are relates with
the public interest and there are number of the other factor that may
relate with the factors as are which can influence the public debate on
such matters.
• The present report will look over upon things as information
relating to health and social care, investigation about how issues of
public concern affect the health and social care are represented in
media.

LO 1

1. 1 Information relates to health and social care
that reaches public domain.
• It is one of essential terms to keep the people informed about the prevention of disease,
lifestyle habits, effective health care services and right of individuals in terms to promote
health in the society.
• In this, it can be said that they need to inform people about the issues of public concerns
as are standards, affiance, resourcing, child abuse etc. so that they are able to claim for
quality health care services to the legal authorities. It is need to be done in order to secure
the environment from the harmful impacts.
• At the several time target audience are not able to receive the right information or unable
to interpret the message effectively that can clearly lead to confutation and the
misunderstandings. Furthermore, it can be said that spreading information to the public, it
is also essential that right and appropriate information is being provided to the right
public.

1.2 Differed technique for disseminating information.
• The health related information can be disseminated to the public with help of the
approaches as media like posters, pamphlets, visual messages, Newspaper, TV, radio,
health websites etc. These all are major sources in term to have the creation to public.
• It is the terms that works as to have effective dissemination must be done so it can meet the
need of audience. On the other hand, video is also one of the foremost technique of
delivery. It can be costly but the availability of the cheap digital camera and popularity of
the You tube has opened up for delivering the right information.
• The mass media will also be helpful in terms to reaching the large number of the audience.
There are number of campaign in which participation should be taken in terms to reach
number of audience. This will be one of the effective way in terms to informing people.

1.3 Impact or influence, if any, has the different media
coverage on your Health and Social care area
To keep aware to people about the health and social care issues is essential but it is also
essential to conduct the presentation and dissemination in attractive manner. Otherwise, it
could have negative impact over the attitude, behavior, and thoughts of the people. In order
to get cope up with it, significant information is need to be spread with help of using
appropriate source and manner as per the preference and requirement of different audience.
Thus, needs and prefer form can change as per the demo-graphical factors like age, gender
education and class etc. In order to provide information to the parents there is need to have
the use of leaflets, pamphlets, posters at the places like child care centers, schools and at
the pediatrician etc.
Thus, one of the other component is the way in which presentation is need to be given. The
barrier to effective presentation can leads to create the negative impact over the
information. It must be provide with the help of using color, pictures, font, and attractive
feature must be included so it can attract the audience.

LO 2

2.2 Ways on media in terms to influence the
attitude and behaviour of the people.
Role of media, reliability and validity of media information
 The media plays the differed roles today' the one of the significant role is that to inform
the people about the most recent happening around it. It is crucial for public to make
proper evaluation in the reliability and validity of information before accepting it. The
demand of the information led to bring development in the TV, newspapers, magazines
and Periodicals. In addition to it, this can be said that different experts and policy makers
plays wider role in aspect to health and social care.
 In this, it can be said that the media may also influence the attitude and behaviour of the
people in terms to health and social care. Furthermore, it can be said that the business
often uses the media to advertise the product and service use the ability of the media to
influence the behaviour of the public. In this term, health and social care business are no
different and they also influence the behaviour of the public. In addition to this, it can be
said that the media in the public will help to spread the information about the health care
awareness so that effective step could be taken. The media plays the significant role in
terms to spread the information so that particular steps towards it can be taken. On the
other hand, it can be stated that the positive behaviour can influence the behaviour of the
people and it can affect negatively to the attitude of the people.

2.2 Evaluation public access to
reliability and validity of the
information
In this, the main role of media is the goal of advertisements agencies due to the dace the more
appealing the advert is to the audience. In this it can be said that media is one of the attractive
tool so it can spread the information to public. Furthermore, it is crucial to make the proper
evaluation in terms to reliability and validity of media information before accepting in the fast
manner. On the other hand, reliability refers to the accuracy and consistency of the presenting
information. Thus, validity refers to the process by the dependable information is find out.
 There are number of source of information as public should evaluate that whether there is any
agenda behind presenting the information it merely it lay down the facts. Sometimes, media
works as to provide unethical information to the public and it work as to barricade the growth of
overall things. Thus, it can be said that the media plays the huger role in context to the facts and
opinion. Thus, things are needed to be done in the better manner so that effective steps toward it
can be taken. In the health and social care organizations the people knowledge, attitudes and
behaviours are significantly influenced by the media.

REFERENCES
• Petty, R.E., 2018. Attitudes and persuasion:
Classic and contemporary approaches.
Routledge.
• Shane, A.L and et.al., 2018. Future directions in
disseminating research findings to urban Alaska
Native people. American Indian and Alaska
Native Mental Health Research. 25(1). pp.96-109.
• Zarkowska, E. and Clements, J., 2018. Problem
behaviour and people with severe learning
disabilities: the STAR approach. Routledge.