Report on Contemporary Issues in Health and Social Care

Added on - 03 Dec 2019

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CONTEMPORARY ISSUES IN HEALTH ANDSOCIAL CARE
TABLE OF CONTENTINTRODUCTION......................................................................................................................3TASK 1......................................................................................................................................3A How information relating to health and social care reach public domain..........................3B Critical evaluation of different ways to disseminate information which may influencepublic perception, attitude and behaviour.............................................................................4TASK 2......................................................................................................................................5A Role of media in influencing the attitude and behaviour of people in health and socialcare issues...............................................................................................................................5B How public can determine if the information provided by media on health and socialcare is valid and reliable........................................................................................................5TASK 3......................................................................................................................................6A Research on a specific issue of health and social care issue by comparing the differentperspectives which has changed over the time.......................................................................6B Critical discussion of the impact of different perspectives relating to health and socialacre issue at local level...........................................................................................................7C Analysis of factors that have influenced different perspectives in relation to specifichealth and social care issue....................................................................................................7TASK 4......................................................................................................................................8On what extent local attitude has reflected on national level along with this, evaluation ofpublic validity in addition to the consequences of public perception and contemporarythinking on health and social care issue.................................................................................8CONCLUSION..........................................................................................................................9REFERENCES........................................................................................................................10
INTRODUCTIONMedia plays a very important role especially in the field of health and social care.It isa well-known fact that by the means of adequate communication, cordial relationships can bedeveloped. By the means of social media open and honest communication between healthcare professional and service user can take place which proves beneficial in solving mostcomplex issues prevailing in the society (Wright and et.al., 2011).In the present researchreport role of media in health and social care is going to be discussed. The report will layfocus on the dissemination of information to general public. In addition to this role of mediawill relating to attitude as well as behaviour of people will be comprehended. The statementwill be followed by the specific issue of health and social care and how it affects the publicdomain.TASK 1A How information relating to health and social care reach public domainIt is important to make the public realise about the issues which are prevailing in thesociety relating o health and social care. This is due to the fact that it makes the people awareabout the situations and diseases which are going in the society. This information can bedisseminated to public domain with the help of media. In order to carry out this course ofaction, there are number of ways by the means of which information regarding health andsocial care can be disseminated in the society (Kozlowski and Salas, 2009).Some of themethods are discussed as under:Social networking sites:With the help of social networking sites such as Facebook,Twitter etc., any information relating to issues of health and social care can bedisseminated to people. This is regarded a one of the best methods. This is due to thefact that it is easy to access and they are widely used by most of the population. So bythe means of this information about any issue can be delivered at fast pace within setperiod of time (Atwal and Jones, 2009).With the help of given sites, an individual cangather all kind of information which are happening globally. For example, with thehelp of these sites information about varied infectious disease like Ebola virus can bespread among the citizens of specific nation. Accordingly, guidance can be providedwith regard to make significant precautions for the same.Promotion techniques:By the means of various promotional techniques such asadvertisements, slogans, posters, slides etc. information regarding issue of health andsocial care can be communicated to the general public. In order to carry out this3
course of action, newspaper, TV advertisements, banners, pamphlets etc. can bewidely used. They are cost effective and at the same time easily accessible by largenumber of population. In order to draw the attention of large number of people,attractive colours and messages can be used (Amos and et.al., 2009).For example,teen pregnancy is being regarded as one of the most critical issue faced by citizens ofmany countries. The given problem is occurring because of lack of sex knowledgeamong young children. However, with the help of means such as TV advertisementand newspaper etc, information about the same can be given to the respective parentsof young children. Thus, through this way only necessary action towards the issueswill be taken and control over the same will also be carried out.Campaigns:Various campaigns and drives can be organized at school and collegelevel for the purpose of disseminating information about the issue of health and socialcare. This will prove advantageous as it can cover students of every level and cancreate awareness in their mind regarding the specific diseases.This can be carried outwith the help of organizing Nukkad Nataks and numerous plays and drives for thesame (Randhawa, 2007).For example, there are varied campaigns had been organizedby many countries with regard to the diseases such as AIDS. With the help ofcampaigns, government can educate their citizens about symptom of AIDS.Furthermore, it is through this way only information can be given to the public aboutthe healthcare firm which gives treatment for AIDS.B Critical evaluation of different ways to disseminate information which may influencepublic perception, attitude and behaviourPast studies which are conducted upon healthcare firm revealed that, there are differentways which has discussed above can highly affect the perception, attitude as well asbehaviour of general public as they are easy to access. But on the other hand, it may bepossible only if individuals have access to internet system and have the knowledge to usethis.In this context, it has been seen that many people perceives that whatever informationpublished in internet and other related sites are not valid. Here, some people have a notionthat the main reason behind publishing any kind of information upon internet is to create thefear of the same among the mind of many people. Thus, they did not take it seriously. Hence,the type of means as being used by the government of UK with an aim to spread the specifichealthcare information tend to cause the direct impact upon the perception of people(Briscoeand Schuler, 2004).Thus, it is correct to say that there are different validity issues associated4
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