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Effective Marketing Strategies for Healthcare Institutions

   

Added on  2019-09-22

12 Pages3853 Words189 Views
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Running head: CONTEMPORARY ISSUES IN HEALTH CARECONTEMPORARY ISSUES IN HEALTH CARE
Effective Marketing Strategies for Healthcare Institutions_1

CONTEMPORARY ISSUES IN HEALTH CARE2Table of ContentsIntroduction......................................................................................................................................3Marketing as health care issue.........................................................................................................3Health care issue in the UK.............................................................................................................4Different dimensions related to the issues.......................................................................................6Discussion on the potential solutions related to the healthcare marketing issues...........................8Risks and contingencies related with the plan of improvement......................................................9Measures to reduce the implementation risks..................................................................................9Conclusion.....................................................................................................................................10References......................................................................................................................................11
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CONTEMPORARY ISSUES IN HEALTH CARE3IntroductionThe healthcare management focuses on smooth running of the healthcare systems tht includes hospitals, public health systems and healthcare networks. The main objective of the healthcare management in the system is evaluated to be moulding various departments with the utilization of person power, equipment, problems as well as finances. Like any other industry thehealthcare industry also faces various kinds of management issues that need to be addressed in order to run the system in the most effective manner. In this context the assignment will focus onevaluating the aspects related to the marketing issue in healthcare system in the country the UK. The UK healthcare sector is considered to be the strongest and most productive with turnover of £70bn. In the UK marketing the products and services of the healthcare industry has become essential. It uses the bran and digital strategies that includes the communication channels like theweb designs, print advertisements etc. However the marketing domain of the sector is facing issues due to various reasons that will be addressed in the assessment. The different dimensions that affect the healthcare sector in regards of issue in the context of strategic development and planning mechanisms will also be addressed in this assessment. The potential solutions and the risks associated with the implementation will be evaluated in order to find out measures to reduce the risks. Marketing as health care issueMarketing is considered to be an indispensable part of the success of any kind of organization in every domain of human life that also includes healthcare. In regards of the healthcare system marketing is used for promotion of any kind of treatment, prevention centres as well as it is also evaluated to be the producers of different kinds of medications that helps in encouraging the people in using the services of the healthcare organization. The purpose of marketing is not only providing clients to the healthcare organization but also making people aware of various kinds of illness, their consequences and also about the available treatments. In regards of contemporary marketing in the healthcare domain in the UK both traditional and innovative approaches in the context of advertising the products and services of the healthcare industry are utilized (Wood, 2016). Healthcare organizations like any other organization also face the threat from competitors in the market. The healthcare domain is not an exception
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CONTEMPORARY ISSUES IN HEALTH CARE4because of the fact that there are various services from different providers. In this context each organization of Healthcare in the UK needs to put effort to provide assurance to the customers that their organization provides best services than the other available in the market. In this consideration marketing plays an important role in helping the healthcare organization to gain the competitive advantage in the market. There are various factors that create issues for the marketing activities of the healthcare organization. For instance the image of the healthcare institution plays a major role and has an effect on the marketing process. This is because the negative reputation of the hospital or other healthcare institution will create barriers in regards ofthe marketing activities of the organization. In this context the marketing issues of the healthcare organization in The UK are required to be emphasised in order to develop the organization and help to gain the benefits from the marketing activities. Health care issue in the UK In the current context the healthcare system in the UK are facing various kinds of issues that are affecting the organizations in terms of revenue generation as well as in their activities of making people aware about various health diseases and their consequences. One of the major concerns related to the healthcare industry marketing aspects are evaluated to be related with needs and wants. The healthcare professionals need to face the issue of the differences in the needs and wants of the customers in regards of the treatment. The issue that the healthcare organization faces is the dilemma that what is required to be prioritized the need or want of the customer in regards of the advertisements and promotions (Blackstone & Fuhr Jr, 2016). For instance, in the UK researches about the weight loss pill are being conducted. However the issue with this is the negative effect of the pill on the customers. The markets in this context are facingthe issue of prioritizing between the needs of the customer that is weight loss and want of the customer that is an easier way of weight loss by using pill. This want of the customer in the current context are elated to have negative effects. However the marketers are not able to decide the response to this want as it needs to be medically appropriate. Another marketing issue in regards of the healthcare industry in the UK is evaluated to be uncertainty. It is analysed that with the recent changes in the healthcare domain in the country the marketers of the healthcare organizations are not sure in which way the market moves in regards of the happenings and trends in the sector. Another factor is that the field of healthcare in regards of online marketing is
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