CONTEMPORARY ISSUES IN HEALTH CARE.

Added on - 22 Sep 2019

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Running head:CONTEMPORARY ISSUES IN HEALTH CARECONTEMPORARY ISSUES IN HEALTH CARE
CONTEMPORARY ISSUES IN HEALTH CARE2Table of ContentsIntroduction......................................................................................................................................3Marketing as health care issue.........................................................................................................3Health care issue in the UK.............................................................................................................4Different dimensions related to the issues.......................................................................................6Discussion on the potential solutions related to the healthcare marketing issues...........................8Risks and contingencies related with the plan of improvement......................................................9Measures to reduce the implementation risks..................................................................................9Conclusion.....................................................................................................................................10References......................................................................................................................................11
CONTEMPORARY ISSUES IN HEALTH CARE3IntroductionThe healthcare management focuses on smooth running of the healthcare systems thtincludes hospitals, public health systems and healthcare networks. The main objective of thehealthcare management in the system is evaluated to be moulding various departments with theutilization of person power, equipment, problems as well as finances. Like any other industry thehealthcare industry also faces various kinds of management issues that need to be addressed inorder to run the system in the most effective manner. In this context the assignment will focus onevaluating the aspects related to the marketing issue in healthcare system in the country the UK.The UK healthcare sector is considered to be the strongest and most productive with turnover of£70bn. In the UK marketing the products and services of the healthcare industry has becomeessential. It uses the bran and digital strategies that includes the communication channels like theweb designs, print advertisements etc. However the marketing domain of the sector is facingissues due to various reasons that will be addressed in the assessment.The different dimensionsthat affect the healthcare sector in regards of issue in the context of strategic development andplanning mechanisms will also be addressed in this assessment. The potential solutions and therisks associated with the implementation will be evaluated in order to find out measures toreduce the risks.Marketing as health care issueMarketing is considered to be an indispensable part of the success of any kind oforganization in every domain of human life that also includes healthcare. In regards of thehealthcare system marketing is used for promotion of any kind of treatment, prevention centresas well as it is also evaluated to be the producers of different kinds of medications that helps inencouraging the people in using the services of the healthcare organization. The purpose ofmarketing is not only providing clients to the healthcare organization but also making peopleaware of various kinds of illness, their consequences and also about the available treatments. Inregards of contemporary marketing in the healthcare domain in the UK both traditional andinnovative approaches in the context of advertising the products and services of the healthcareindustry are utilized (Wood, 2016). Healthcare organizations like any other organization alsoface the threat from competitors in the market. The healthcare domain is not an exception
CONTEMPORARY ISSUES IN HEALTH CARE4because of the fact that there are various services from different providers. In this context eachorganization of Healthcare in the UK needs to put effort to provide assurance to the customersthat their organization provides best services than the other available in the market. In thisconsideration marketing plays an important role in helping the healthcare organization to gainthe competitive advantage in the market. There are various factors that create issues for themarketing activities of the healthcare organization. For instance the image of the healthcareinstitution plays a major role and has an effect on the marketing process. This is because thenegative reputation of the hospital or other healthcare institution will create barriers in regards ofthe marketing activities of the organization. In this context the marketing issues of the healthcareorganization in The UK are required to be emphasised in order to develop the organization andhelp to gain the benefits from the marketing activities.Health care issue in the UKIn the current context the healthcare system in the UK are facing various kinds of issuesthat are affecting the organizations in terms of revenue generation as well as in their activities ofmaking people aware about various health diseases and their consequences. One of the majorconcerns related to the healthcare industry marketing aspects are evaluated to be related withneeds and wants. The healthcare professionals need to face the issue of the differences in theneeds and wants of the customers in regards of the treatment. The issue that the healthcareorganization faces is the dilemma that what is required to be prioritized the need or want of thecustomer in regards of the advertisements and promotions (Blackstone & Fuhr Jr, 2016). Forinstance, in the UK researches about the weight loss pill are being conducted. However the issuewith this is the negative effect of the pill on the customers. The markets in this context are facingthe issue of prioritizing between the needs of the customer that is weight loss and want of thecustomer that is an easier way of weight loss by using pill. This want of the customer in thecurrent context are elated to have negative effects. However the marketers are not able to decidethe response to this want as it needs to be medically appropriate. Another marketing issue inregards of the healthcare industry in the UK is evaluated to be uncertainty. It is analysed thatwith the recent changes in the healthcare domain in the country the marketers of the healthcareorganizations are not sure in which way the market moves in regards of the happenings andtrends in the sector. Another factor is that the field of healthcare in regards of online marketing is
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