The assignment content highlights the importance of effective marketing strategies in the healthcare industry to promote healthcare facilities and services. The discussion emphasizes the risks involved with implementing marketing strategies, including the generation of budget, resistance to change, and online reviews. To mitigate these risks, measures such as emphasizing quantifiable words, utilizing Google Analytics, and reviewing content shared through social media can be employed. The conclusion underscores the significance of marketing in healthcare organizations and emphasizes the need for focus on mitigating issues faced by the department.