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Contemporary Issues in Hospitality Industry - Assignment

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Added on  2020-01-23

Contemporary Issues in Hospitality Industry - Assignment

   Added on 2020-01-23

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CONTEMPORARYISSUES IN HOSPITALITY1
Contemporary Issues in Hospitality Industry - Assignment_1
TABLE OF CONTENTSINTRODUCTION................................................................................................................................3HOTEL IN- ROOM TECHNOLOGY.................................................................................................3IMPORTANCE OF CONNECTION SPEED FOR CUSTOMER......................................................4LINK BETWEEN SERVICE EXCELLENCE AND TECHNOLOGY ACCESS..............................5BEST WAYS FOR MANAGERS TO MEET CUSTOMER DEMANDS..........................................9JUSTIFICATION OF CHOICE INCLUDING CONTEMPORARY NATURE AND CRITICALANALYSIS SKILLS..........................................................................................................................11CONCLUSION..................................................................................................................................12REFERENCES...................................................................................................................................132
Contemporary Issues in Hospitality Industry - Assignment_2
INTRODUCTIONHospitality industry is a leading service sector that renders maximum amount ofcontribution to Gross Domestic Product (GDP) i.e. 3.9%. It further helps in generating 1 out of11 jobs which are also equal to 9% of total employment of UK. Therefore, this sector has largenumber of growth opportunities which can ensure success and prosperity of economy of country.However, large number of contemporary issues can impact the potency of this sector likeineffective in room technology, poor hospitality services etc. Room technology refers to high-tech services provided with accommodation that attract a customer and stimulate him/her torevisit the hotel (Cobanoglu and et.al., 2011). In the present report, contemporary issues faced byhospitality industry in terms of hotel in room technology will be described. Further, investigationhas been made on the significance of connection speed for hotel guest. In addition to this, linkbetween service excellence and technological access will be provided. HOTEL IN- ROOM TECHNOLOGY In the present report, learning will be shown regarding the significance of hotel-in roomtechnology. It means that using high tech-savvy up gradation in accommodation offered to guestin hotel, resort and villas etc. Innovative technology will help in redefining the meaning ofhospitality services and thus result in high satisfaction among customers. In order to ensuresuccess in long run, it is important for hospitality organization to keep up to date with theprevailing trends in service industry (Gunday and et.al., 2011). In this respect, hotel in-roomtechnology relates to amenities provided with hotel accommodations like High Definition (HD)televisions along with different channels. Further, high speed internet access with good security,pace and reliability should be provided to guest by hotel authorities. Along with this, customersrequire accessible power sources where they can charge their mobile phones, laptops, camerasetc. In addition to this, alarm clock, hair dryers, MP3 dock system are some basic technologicalfacilities that are demanded by customers at present. Also, customer relies heavily on technologyto interact with organization members (Benn, Dunphy and Griffiths, 2014). The success of hoteldepends upon the proper blend of excellent, cordial service and innovative technology access.Therefore, hotel staff can focus on meeting the hospitality needs of customer while otherrequirements will be fulfilled by technology itself. 3
Contemporary Issues in Hospitality Industry - Assignment_3
IMPORTANCE OF CONNECTION SPEED FOR CUSTOMERThe connection speed of above stated technological devices which are implemented byvarious organizations in hospitality firms are of core importance. Further, with the advancementin technology, wide range of new technological services are introduced which have changed themeaning of hospitality industry (Benn, Dunphy, Griffiths, 2014). In addition to this, hotelsenhance their luxury services through technology. In this respect, new technology are introducedin accommodation sector like motion sensor technology which enable automatic switch on andoff of electricity as soon as guest enters or exit the room. Likewise, energy management systemsare used in hotels which detect whether room is empty or occupied and modifies the lights andtemperature of guest room. It is an effective approach that not only reduces the energyconsumption but also helps in reducing the carbon footprints by more than 70%. ..Further, Radio Frequency Identification Technology (RFID) is used which enable guest to enter room by usingtheir smart phones which minimizes the threat of using key of room. RFID technology also helpsin attaching a tag to specific object in order to prevent it from misplacing (Trends in hoteltechnology, 2013). Therefore, management of hotel can tag the assets of hotel in order to preventfrom theft. Therefore, it can critically state that RFID can reduce the theft of items like towelsbed sheets etc that causes operational loss of business. Similarly, mobile check is also aneffective technology that enables customers to use mobile phone to check in/out, registercomplaints directly etc. The mobile check in facility also eliminate the cost of pen and paperwhich were used in traditional front desk system to jot down the arrival or departure time ofguest in hotel. Therefore, it is more eco-friendly method as it minimizes the use of paper(Caroline, 2010). With this aspect, hotel can meet the corporate social responsibilities and reducethe prospective negative actions by environmental groups and local government. In this way, itcan be proved that the significance of speed is directly linked with the devices used for hotel in-room technology by hospitality organizations.4
Contemporary Issues in Hospitality Industry - Assignment_4

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