Contemporary Issues in Marketing: An Analysis of Adidas Footwear Marketing Mix

Contemporary Issues
in Marketing

Table of Contents
Introduction......................................................................................................................................3
An explanation of marketing...........................................................................................................3
An explanation of marketing mix....................................................................................................3
A brief theoretical explanation of 4Ps marketing mix.....................................................................4
Introduction of product/service........................................................................................................5
Application of 4Ps marketing mix to the selected product/service..................................................5
Conclusion ......................................................................................................................................7
REFERENCES................................................................................................................................8

Introduction
Identifying and making the arrangements of the elements is known as marketing mix. As
marketing mix is the most important principle of marketing. As marketing mix is a type of tool
that helps the organisation in selling of their products and services to target their customers.
Marketing in now a days is very important because this helps in selling their products and
services to the customers and enhancing their base and profits as well (Eneberg, 2021). There are
various importance of marketing such as it helps in enhancing their profits and revenue and
building brand image and attracting customers towards the brand etc. the organisation taken in
this current report is Adidas. As it is one of the multinational corporation which was founded in
the year 1924 by Adolf Dassler. Company is dealing in variety of products such as footwear,
sportswear, apparel etc. they are effectively doing their marketing in the organisation. This report
covers discussion about a marketing mix of a particular product which is being offered by
Adidas.
An explanation of marketing
Marketing is the action of business organisation which helps in promoting of the products
and services to the customers. As this can be done through various marketing platform like
digital marketing, advertising, personal selling, public relation and word of mouth etc. marketing
can be the activity which is a set of institutions that is the process of creating, communicating,
exchanging and delivering of the offering or a products that is being selling by the organisation.
This involves clients, customers, society etc. this helps the organisation in achieving their aims
and objectives in most effective manner (Evans, and French, 2021). Now a days it is becoming a
key aspects of the business. Marketing helps the business in raising the brand awareness and
generating traffic. As this helps in generating leads and increasing the sales of the organisation.
And building trust in the brand of the organisation. There are various marketing strategies that
helps the organisation in enhancing their customer base and promoting their products and
services.
An explanation of marketing mix
Marketing mix is refers to the set of marketing which helps the organisation in selling
their products and service to customers. Organisation is technically using various marketing tools
in order to sell and promote their brand products and services. Managers of the organisation