Assignment on Contemporary Issues in Marketing

Added on - 03 Dec 2019

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CONTEMPORARY ISSUES INMARKETING1
TABLE OF CONTENTSASSESSMENT 1..................................................................................................................................3INTRODUCTION................................................................................................................................3TASK1.................................................................................................................................................31.1....................................................................................................................................................31.2....................................................................................................................................................31.3....................................................................................................................................................41.4....................................................................................................................................................4CONCLUSION...................................................................................................................................5ASSESSMENT 2..................................................................................................................................6INTRODUCTION...............................................................................................................................6TASK 2................................................................................................................................................62.1....................................................................................................................................................62.2...................................................................................................................................................72.3...................................................................................................................................................72.4....................................................................................................................................................8CONCLUSION....................................................................................................................................8ASSESSMENT 3..................................................................................................................................9TASK3.................................................................................................................................................93.1....................................................................................................................................................93.2....................................................................................................................................................93.3..................................................................................................................................................103.4...................................................................................................................................................11ASSESSMENT 4................................................................................................................................12TASK 4..............................................................................................................................................124.1..................................................................................................................................................124.2..................................................................................................................................................124.3..................................................................................................................................................13References..........................................................................................................................................152
ASSESSMENT 1INTRODUCTIONRelationship marketing is a significant and effective method which supports in managingdata and information of the organization in an effective mode. Present report describes aboutsignificance of ICT in customer relationship management. In addition to this benefits of customerrelationship management has been mentioned (Zeithaml, Bitner and Gremler, 2010). Moreoversome recommendation for making improvements in customer relationship management has beenexplained.TASK11.1Knowledge management is known as proper handling of information and data with in anorganization. It supports in keeping proper details about various records of the organization. In thisprocedure creation, sharing, usage and manage of details is done for managing the records of theorganization. It is a multidisciplinary approach which aids in gaining desired objectives of theorganization in a successful manner. It is vital that a systematic process should be used for keepingrecord of data and information. D&D is a leading organization of UK which renders quality servicesfor its consumers. Knowledge management plays a significant role in relationship marketing andfunctioning of enterprise gets affected by it (Sheth and Sisodia, 2015). Relationship marketing aidsin supporting customer loyalty and it also aids in gaining long term client engagement which assistin gaining short term and long term goals of the company. Sales objectives of the organization canbe achieved by developing positive relationship with the clients of business. Relationship marketingis one significant facet of customer relationship management and this marketing is developed fromdirect response marketing campaigns. It aid in retaining customers of business and clientsatisfaction is achieved in proper manner.1.2ICT play a significant role in supporting the consumer relationship management of D&Dorganization. Customer relationship management aids ion gaining loyalty from the clients ofbusiness and technology supports in handling customer services in an effective and cost efficientmanner. Various ICT techniques provide support in maintaining consulter loyalty and brandawareness about products of business (Powers and Loyka, 2010). Website of the enterprise isdesigned and maintained in a well planned manner and various details about attributes and featuresof products are mentioned on the website. In addition to this customer support system is also3
provided on the website where clients can seek answer their queries from the client supportexecutives of the company. In addition to this internet also play a significant role in managingpositive relationship with clients of business. Regular newsletters and e-mails are sent to clients nwhich they are provided with the information about various products and services offered by thecompany. In addition to this some software are used for managing the data and information in thecompany and IT software works as data gathering tools which aid in managing the data andknowledge of the enterprise in appropriate manner. In addition to this social networking sites alsorenders a effective medium for doing cost effective advertising for the venture (Nwankwo andGbadamosi, 2010). ICT provides a effective and time saving medium for doing advertising andbrand promotions about diverse services offered by the company.1.3customer relationship management aids in gaining objectives of the business in ansuccessful manner and various sales targets are also completed in proper mode. Various positive4Illustration1: Information and communication technology(Source: ICT, 2016)
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