CONTEMPORARY ISSUES IN TRAVEL AND TOURISM

CONTEMPORARY ISSUES IN TRAVEL AND TOURISM

Table of Contents
INTRODUCTION........................................................................................................................2
TASK 1...................................................................................................................................... 3
1.1 ANALYSE THE ISSUES CURRENTLY DRIVING CHANGE IN THE TRAVEL AND TOURISM
SECTOR................................................................................................................................. 3
1.2 ANALYSE THE TWO CURRENT ISSUES BY USING APPROPRIATE METHODS AND
RESOURCES.......................................................................................................................... 5
TASK 2...................................................................................................................................... 6
2.1 EVALUATE CURRENT TRENDS INFLUENCING CHANGE IN THE TRAVEL AND TOURISM
SECTOR................................................................................................................................. 6
2.2 ANALYSE THE CURRENT TREND IN NICHE TOURIST MARKET USING APPROPRIATE
TECHNIQUES AND PRODUCE A POSTER...............................................................................8
TASK 3.................................................................................................................................... 10
3.1 ANALYSE HOW THE WHITBREAD BUSINESS COULD RESPOND TO CHANGE.................10
3.2 DEVELOP THE STRATEGIES ON WHITBREAD BUSINESS COULD RESPOND TO CHANGE12
3.3 JUSTIFY STRATEGIES FOR HOW SELECTED WHITBREAD BUSINESSES COULD RESPOND
TO CHANGE........................................................................................................................ 13
TASK 4.................................................................................................................................... 14
4.1 ANALYSE THE IMPACTS OF ISSUES AND TRENDS THAT DRIVE THE CHANGES IN TRAVEL
AND TOURISM SECTOR.......................................................................................................14
4.2 DISCUSS THE LIKELY CONSEQUENCES OF BUSINESS FAILING TO RESPOND TO MARKET
CHANGE..............................................................................................................................16
CONCLUSION.......................................................................................................................... 17
REFERENCES........................................................................................................................... 18
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INTRODUCTION
Travel and tourism have undergone a large degree of changes on a very broad scale. The
business operations of travel and tourism companies are affected by the aspects of these
changes (Wachowiak, 2016). The current scenario in the travel and tourism sector is
considered to identify the current trends and issues which economically impact the
development of tourism in a very appropriate manner. Changes in the technology and
society highly signify the travel and tourism sector. A lot of transformation is observed in
travel and tourism industry around the world as it is continuously developing and
progressing in terms of profits, products and services as well as revenues.
This assignment highlights the current trends and issues faced by the travel and tourism
business which is needed to be managed by them to progress in the industry. It also helps in
understanding the application of appropriate tools and techniques so as to ensure the tour
packages to be more profitable (Becker, 2016). This reports also depicts through Whitbread
Plc. in its response to the changes occurred in travel and tourism industry so as to take
appropriate strategies and tactics. His assignment represents the outcome for the company
that fails to counter to changes in the market.
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TASK 1
1.1 ANALYSE THE ISSUES CURRENTLY DRIVING CHANGE IN THE TRAVEL
AND TOURISM SECTOR
There are constant changes that give rise to the issues and challenges in travel and tourism
industry with influences of globalization. There are certain issues that drive the changes in
travel and tourism sector are:
TECHNOLOGICAL ADVANCEMENT:
Progress in the technology increased the dimension and reach towards the customers in
travel and tourism sector (Telfer and Sharpley, 2015). Advance booking and various other
features have been added due to progress in technology which positively impacts the
operations of Titan Travel. With the help of advanced technology, travel and tourism
operators such as Titan Travels have made their presence on the online web portals that has
enabled them to reach out to the large customer base.
SAFETY AND SECURITY:
The level of travel and tourism has increased due to improved safety and security measures
adopted by travel and tourism industry. The growth and development are inversely
proportionate to the social security risks and terrorism (Baum, 2015). It is considered as one
of the most dangerous issues is to protect and secure the wellbeing of traveller or tourists in
the UK. Cybercrime has been increased which is needed to be protected to maintain the
security measures in safeguarding the transactions form the intruders. The incident of 9/11
occurred in the New York is still afresh in the memories of the people which enforced
different countries to adopt security layers that very strict and stringent.
INSUFFICIENT INFRASTRUCTURE:
Proper infrastructure is one of the necessary requirements starting the range from physical
framework to urban framework. Proper transport facilities, easily accessible roadways,
sufficient electricity, telecom services, efficient sewage system, cleanliness are some of the
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essential requirements in infrastructure to promote travel and tourism industry across the
world (Michailidou, et al. 2016). The travel and tourism sectors are associated with a
different relative industry that is aviation, surface transportation, accommodation in hotels,
facilities like lunches dinner facilities in restaurants etc.
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1.2 ANALYSE THE TWO CURRENT ISSUES BY USING APPROPRIATE
METHODS AND RESOURCES
The companies in travel and tourism industry are highly influenced by the economic, social
and environmental factors. There is an increase in the revenues of travel and tourism
industry that has positively impacted the economy of the country which enabled in
enhancing the visitors and travellers. The two current issues are analysed with the help of
suitable methods and resources are below:
TERRORISM: the fear of violence or ferocity among the people of the country is terrorism.
Terrorism negatively impacts the society which results in unemployment, poverty, deflation,
homelessness and much more. The economic scenarios along with the fear among the
people are affected by this evil activity referred as terrorism (Scott, 2017). Terrorism affects
the demand in travel and tourism industry as it affects the interest of tourist to visit the
nation which results in a heavy loss in the revenue of business as well as by the countries.
The growth and development of the country are also impacted by this evil activity.
BREXIT: in the Brexit referendum in the year 2016, the residents in the UK voted to leave
the European Union which has affected the travel and tourism industry that is both UK
citizens visiting other countries and other visitors visiting the UK. About 41.7 million people
are expected to visit the country in the year 2018 which is an approximate increase of at
least 4.4 per cent as compared to that of 2017 (Veal, 2017). However, there is the
uncertainty of downside risk due to the impact of Brexit. The key uncertainty is due to the
continuing fluctuation in the value of Pound which is influences the economic performance
of the UK.
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