Contemporary issues in Travel and Tourism

Contemporary Issue in Travel and tourism
Market trend will modify as per necessities and
wants of people; thus, it is must for firm to examine
only recent tendency. Therefore, some steps will be
taken by organisation so that they will deal with any
circumstances effectually. This enables them to
accomplish requirements as well as demands of
people in an appropriate way.
In context of Titan Travel, they will use
theory of Niche market as it helps them to deal with
a specific market sector. Niche tourism demonstrates
to particular item which assist to satisfy desires of
target audience. In this aspect, spots which are
associated with market sectors are termed as niche
tourism locations.
Manager of Titan Travel needs to formulate some strategies
after evaluating recent trend of market. Several tools which
will be used by company which are mentioned as below:
 Primary and Secondary techniques
 Quantitative and Qualitative techniques
With support of these methodologies, firm will be able to gather information
and data. This assists them to take an appropriate judgement for affiliation. To
capture attention of maximum visitors, company needs to take judgement about
that how they will invest in niche tourist. As indicated by a survey which was
related to trend up to February, 2018 rate of guests is enhancing from past some
years. It will encourage management of firm to develop some policies or
strategies as per taste and preference of clients.
Henceforth, there are tourist products which are connected with Titan
Travel and they have to examine need of niche market so that they will be
able to provide an effective service:
 Cruise
 Adventure
 Medical
 Wellness
From above attributes, adventure is
considered as most demanding or trendy
at marketplace. Numerous individuals
visit some other places; thus, they will
spend or enjoy time with friends or
families. Adventure will aid to
maximize revenues and goodwill of an
enterprise. In recent time, individuals
want to visit many places, such as
Jungle trips, water park, sky diving,
bungee jumping, mountain climbing
and so on.