CONTENT ο¬Current trends ο¬Current trends analysis and techniques
INTRODUCTION This presentation consist of current trends which are thereintourismsectorandanalysationofthose trends to produce niche product for customers by Thomas Cook.
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β’Business and Leisure Travel β’Mobile Photography β’Responsible Tourism β’Food Tourism β’Female Solo Travellers β’Active & Adventure Trips β’Millennials 2.1 Current trends influencing change in the UK travel and tourism sector
2.2 Current trend analysis using appropriate techniques and resources Niche tourist market is a platform where tailor made products according to customers preferences have been dealt with. There are various types of travellers with various interest and according to them travelling packages are produced. ο¬Grey tourism ο¬Gastronomy tourism ο¬Health tourism ο¬Religious tourism
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To identify these market various methods of research can be used so that analysation can be processed. These are defined as under: ο¬Quantitative ο¬Qualitative CONT...
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REFERENCES Evans, N.,Stonehouse, G. andCampbell, D., 2012. Strategic management for travel and tourism. Taylor & Francis. Frey, N. and George, R., 2010. Responsible tourism management: The missing link between business owners' attitudes and behaviour in the Cape Town tourism industry. Tourism management. 31(5). pp.621-628.