ConTEMPORARY ISSUES IN TRAVEL AND TOURISM TABLE OF CONTENTS Task 14

CONTEMPORARY
ISSUES IN TRAVEL
AND TOURISM

TABLE OF CONTENTS
Introduction......................................................................................................................................4
Task 1...............................................................................................................................................4
1.1 Analyzing issues which drives change..................................................................................4
1.2 Analyzing various current issues ..........................................................................................5
Task 2 ..............................................................................................................................................7
2.1 Current trends which influence in the travel and tourism sector...........................................7
2.2 Analyzing current trend through suitable techniques............................................................8
Task 3...............................................................................................................................................9
3.1 Different ways through which travel and tourism can respond to change.............................9
3.2 Development of the strategies for travel and tourism business ..........................................10
3.3 Justification provided for the strategies for travel and tourism ..........................................11
Task 4.............................................................................................................................................12
4.1 Impacts of issues and trends ...............................................................................................12
4.2 Consequences of business on failing to respond to change in market.................................13
Conclusion.....................................................................................................................................15
references.......................................................................................................................................16
2

INDEX OF TABLES
Table 1: SWOT Analysis of Thomson tour operator.......................................................................9
3

INTRODUCTION
Travel and tourism industry is the most flourishing industry in today's scenario because
of the changing living standard of people in the world. Customers are now days more willing to
travel to different destinations and thus, tourism is providing the best tourism facilities to meet
their expectations (Bernick and Boo, 2013). Similarly, this industry is also focused in bringing
out innovative and unique services so that potential customer can be attracted towards this
business. However, this sector is facing numerous contemporary issues these days due to rise in
terrorism and uncertainty in the environmental factors. This report deeply describes the
contemporary issues in the travel and tourism industry by focusing a light on some of the
organizations of this industry. Furthermore, the reader of this report can get the understanding
about the current issues and trends in the travel and tourism sector (Blanke and Chiesa, 2013).
Moreover, this report also cover the aspect of response of this industry towards change and the
impact of that change on the travel and tourism sector.
TASK 1
1.1 Analyzing issues which drives change
As it is already known that travel and tourism industry is a fragmented industry where
numerous units are performing their role in an individual manner. The absence of collective
action impact the growth of the economy of visitor and disgrace the importance of the tourism
spot (Briscoe and Wilson, 2003). Further, in a whole world this industry is a fastest growing and
in some of the countries this is the prime leader which contribute the major part in the GDP for
the growth of economy. Further, this industry is facing several issues due to which is driving
changes in tourism industry. In UK this industry also contributes the largest part for the growth
of the economy however it has also been faced by several issues which is bringing change in that
industry:
1. Need for Increased Security: Need for security is the most important contemporary
issue which drives the changes in the travel industry. While taking the tourist to
Greenwich, travel company has to ensure the complete security (Cohen, 2004). The
terrorism is increasing day-by-day and along with that theft is also increasing which
4