Contemporary Issues in Travel and Tourism

CONTEMPORARY ISSUES IN TRAVEL
AND TOURISM

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Issues currently driving changes in the travel and tourism sector........................................1
1.2 Different methods and resources to analyses current issue...................................................2
TASK 2............................................................................................................................................3
2.1 Current trends influencing change in travel sector...............................................................3
2.2 Methods to analyses current trends.......................................................................................5
TASK 3............................................................................................................................................6
3.1 Whitbread business respond to change.................................................................................6
3.2 Strategy to respond to changes..............................................................................................7
3.3 Justification of strategy.........................................................................................................8
TASK 4............................................................................................................................................8
4.1 Impact of issue and trends that drive change in tourism industry.........................................8
4.2 Consequence of business failing to respond to changes.......................................................9
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Travel and tourism industry significantly impact on economy of nation. In the year 2016,
it has contributed 217 billion British Pound. In the recent time people spend such large amount in
travelling, this increases revenues of the sector significantly. Present study is based on Titan
Travel which is UK based tour operator. Current study will discuss issues that drive changes in
the sector (Hudson and Thal, 2013). Furthermore, study will involve various sources that helps in
identifying issues in the industry. It will evaluate current tends that are influencing changes in
travel and tourism industry of UK. Study will explain responses given by business to every
change. It will develop strategy so that entities can give proper response to the changes and can
sustain in the market for longer duration.
TASK 1
1.1 Issues currently driving changes in the travel and tourism sector
Over a period of time travel and tourism industry of UK has been changed drasticly.
There are many issues that are currently faced by this sector. These are explained as below:
Changes in technologies
Technological advancement has changed scenario of the market. Use of internet is
providing facilities to visitors to get detail about any location and book their tickets online. E-
ticketing facilities attracting many visitors towards the location and they make their mind to
visits particular destination (Inversini and Schegg, 2016). On other hand changes in technologies
are affecting negatively as well to the sector because due to this tour operators like Titan Travel
have to make frequent changes in their practices and have to provide this facility to consumers.
Fluctuating cost of fuel
Changes in fuel and oil prices impact on airline industry, due to which travel cost gets
increased (Pastiu and et.al, 2014). This brings drastic change in the travel and tourism industry of
UK. This increases prices of travel packages thus, visitors have to spend huge amount which
enhances their budget. It influences mind of consumers due to which sales of travel packages get
decreased.
State of economy
There are various factors that impact on economy of the nation to great extent. Increasing
interest rate, decreasing employment opportunities, inflation, deflation are the major causes due
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to which economy of the nation get affected. If there is inflation them people will not prefer to
spend much amount in travelling that impacts on the travel industry.
1.2 Different methods and resources to analyses current issue
There are various issues due to which travel industry of UK has been changed drastically.
Political unrest is the major factor that is creating issue for the region (Scarles, 2016). Due to
political unrest condition infrastructure and development of the destination are getting affected.
If there is unstable political condition then it affects development of the country. Furthermore,
terrorism is the another issue that impact on the nation.
Issue of Terrorism in UK
Security is the main factor that is look upon by visitors whenever they plan to visit any
place. If there is high terrorism activities then it influences their mind.
Severe weather
It is anther issue that can impact on travel and tourism industry of UK to great extent.
Travellers like to go to such places where weather conditions are favourable (Wilks, Stephen and
Moore, 2013). If in any location weather is not good then they do not think to go thee. Sever
weather condition influence mind of travellers that affect revenues of the industry.
There are various methods that can help in analysing these issues (Wilks, Stephen and
Moore, 2013). These are explained as below:
Current legislation
Government makes modification in its legislation so that condition of the nation can be
improved. If there is increasing terrorism then government makes strict visa policies and enhance
security laws. By identifying the rationale of amendments in the law issues of the particular
location ca be identified (Jucan and Jucan, 2013).
Primary and secondary data collection sources
It is another research method that helps the person in gathering details about any issue in
the country. Travellers can make contact with the local community people and can gain data
about current issues faced by the region. Apart from this, government websites and travel
agencies' website are the other sources that helps in analysing the issues and finding the current
environment of particular location (Koh and Kwok, 2016).
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