Contemporary Issues in Travel and Tourism

This report analyzes contemporary issues and trends impacting the travel and tourism sector, focusing on Whitbread Plc. It examines problems like fuel cost fluctuations, technological advancements, and security concerns, and explores how Whitbread can respond to these challenges through effective marketing strategies and business development initiatives. The report also discusses the implications of failing to adapt to change and the potential consequences for businesses in the tourism industry.

Contemporary issues in
Travel and Tourism

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1: Evaluation of problems that presently rive alternation with travel and tourism sectors. 1
1.2: Analysis of various issues through using suitable methods and techniques...................2
TASK 2............................................................................................................................................4
2.1: Evaluation of current trends that influence change.........................................................4
2.2: Covered in Poster............................................................................................................5
TASK 3............................................................................................................................................5
3.1: Analysis of way in which Whitbread business could respond to change........................5
3.2: Strategies development in relation to response to changes by Whitbread Plc................6
3.3: Justify the strategies which are using in response to modification.................................8
TASK 4............................................................................................................................................8
4.1: Implications of problems and trends that drivers changes with tourism sectors.............8
4.2: Likely consequences of businesses failing to respond change........................................9
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................10

INTRODUCTION
Travel and Tourism industry play a crucial role in the development of economy through
generating maximum number of employment opportunities and generated huge income to the
government which directly invested for welfare of the people. Therefore, the government and
private company which are indulged in providing travel and tourism services are responsible to
formulate an effective plans and strategies in order to develop travel industry further. Titan
travel, a UK based company which is engaged in providing travel and tourism services is
selected for the purpose of preparing this report. The project includes the evaluation of current
issues and trends which directs travel and tourism sector to brings some innovation in cope up
with such exist trends. Along with this, strategies in order to accept competitive changes are also
summarised under this report. Impact of changes on travel and tourism sector along with their
implication are also explained under this report (Becker, 2016.).
TASK 1
1.1: Evaluation of problems that presently rive alternation with travel and tourism sectors
Tourism sectors is considered as fastest growing sector which are supported by various
units such as government, private companies etc. They perform individually thus implementing
different plans and strategies are different which brings lots of issues and problems among such
units. This will make negative impact on the growth of travel and tourism sector. Therefore,
there are various elements which need to be considered in order to attract large number of
travellers from different countries. Some of them are discussed under the below:
Risk of cost of fuel: It has been clearly seen that the changes in fuel cost will make huge
impact on the travel and tourism sector as if cost of fuel increases then it will increases the cost
of transportation due to which the travellers shows less interest in visiting tourism destinations in
different countries. This will bring losses to travel and tourism companies as well (Cohen and
Cohen, 2015).
Up-gradation of technologies: In order to maximise experience of visitors, it is required
to adopt advanced and modern technologies at destination places. Therefore, making changes in
existing technologies is essentially required other wide using outdated technology will spoil the
experience and interest of customers due to which they may show less willposteringness to visit
at destination places.
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poster Requirement of high securities: Mostly every visitors would prefer to visit at such places
where they feel secured and safe. As there are different countries where terrorism activities takes
places in earlier times thus the customers may hesitate to visit at such places they feel insecure
and unsafe. Therefore, UK government and private tourism companies should required to ensure
them through providing safe accommodation and facilities in order to attract large number of
customers to visit at their country.
Global economic modification: There are different changes which takes place due to
various factors such as impact on Brexit which will make huge impact on the economy of the
country. Therefore, the government play an important role in formulating an effective plans and
strategies regarding imposing taxes and exchange rate that the customers pay at the time of visit
(Cohen and et. al., 2014).
Reduction in airway costs: It is the important source which need to be developed
otherwise it will make negative impact on customer's interest. While deciding to visit to different
countries for the purpose of travelling, the visitors first search the cost of their transportation thus
if they found rises in cost of airways then their decision of travelling will be much affected as it
influences their budget as well. Therefore, the cost of airways should required ot be reduced in
order to attract and influence interest and decision of visitors regarding travelling to different
countries.
1.2: Analysis of various issues through using suitable methods and techniques
It has been observed that travel and tourism sector is the source of connecting people of
different countries. The “Titan Travel” need to focus on using suitable methods and resources
such as primary and secondary sources in order to identify the issues that brings difficulties in
front of tourist at the time of travelling. Primary source is considered as a suitable method which
is useful to evaluate appropriate market through conducting survey and research in order to
identifying the interest and behaviour of tourists. On the other hand, secondary method consists
of collecting information through various sources such as books, magazine, reports previously
made by other person etc. thus information are less reliable and accurate. Along with this, the
income earned by tourism industry should be invested for the further growth of such industry in
terms of adopting marketing tools to attract large number of tourists. There are various elements
aspects which are needed to be taken into account such as:
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Negative impact: It is important for conducting research in order to find out the reasons
that will brings negative result to such industry. For example, offense to domestic people in
terms of hurting their culture.
Loss of culture: In order to attract foreign visitors, the cultural value of local people may
get affected. As number of visitors which arrives at UK country may disgrace the culture of UK
people which causes conflicts among between them. Therefore, the government should take care
of the culture of every country and do not disgrace any one's culture while performing several
tourism business (Hannam, Butler and Paris, 2014).
Positive effects: Travel and tourism business generated more employment opportunities
ton the local people of UK which improves their standard of living. As the income of people
increases then the economy of the United Kingdom will also goes high. Therefore, travel sectors
makes positively impact on the people as well as country.
One of the main issue which is examine by the Snowfall deal that will generate barrier in
business operations which are: new market emergence, advanced technology, economic change
which is linked with demand and inflation rate etc. Therefore, administration already formulate
an effective strategies and plans on regard of early context. But it becomes difficult are newly
analysis with the support of appropriate phase.
Snow deal is one of the main and important technique that will be analysed in United
Kingdom, their security structure that will verify at Airport which brings disinterest among
traveller preferences. Hence, administration is eligible to make their target as well potential
customers awareness. So in this way their welfare that which minimise uncertainty and risk
outcomes in systematic manner. Apart from all changing in currency prices that will another
problem for an organisation which analysed by using some approach such as scholars. For
determining this cause an enterprise can adopt secondary information source, it considers
magazines, newspapers, bibliography and investigation etc. These are give correct information
regarding actual market classification and trend (Hartmann, 2014).
Thus, to collect data and details about whole cases administration have to conduct
different research and development section with help in gathering all data according them
(Hartmann, 2014). There are basically two approach to analysis this fact which are as follows:
 Primary method and
 Secondary approach
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First approach which is enable to consider actual problems by taking visitors perspective.
It will includes questionnaire and other aspects which is very important in order to prepare as
well provide to tourists. Through such, the management can get accurate and reliable information
thus the chances of making an effective decisions and plans will be more. With the use of this,
they ask different question regarding holiday trip. In this way, security that will considers as a
main problem due to tourist.
Secondary method which is also important method to gather all details with the use of
newspapers, magazines etc. Along with this, Snow deal that identify all data regarding economy.
It will modify by the management in order to give satisfactory offers to final user.
TASK 2
2.1: Evaluation of current trends that influence change
The market trends changes on regular basis which affects the growth and success of
travel and tourism sector. Thus, it is essentially required to analyse the actual trends as well as
evaluation of variations. The management of Triton Travel need to conduct research through
which they can collect relevant information about the current market trends so as to make an
effective plans and policies to deals with such current trends. Following are the some trends thus
need to be considered while inviting tourist from different countries:
Adventure tourism: The young generation are the main target on the basis of which all
plans and strategies has been formulated by government and private tourism companies such as
“Titan Travel”. As per the report, the main preference of travellers during visiting is to reach to
such destination places where different adventurous activities are conducted. For example, In UK
Urban Jungle, Bungee jump net of the O2 etc. are some adventurous places where the customers
can get valuable experience at the time of visiting to Britain. Mostly prefer prefer to visit at
Africa as well in order to get adventurous experience (Kim and Ritchie, 2014).
Sports tourism: It is also one of the trend which attract and influences large number of
tourist from different countries. Therefore, if the tourism sector wants to generate huge profits
then it is required to plan and arrange all activities and strategies over at destination places in
order to grab an attention of visitors. For example, Paralympics and Olympics are the main
factors which increases the interest and decision of tourists towards visiting at such places as
they preferred to view such games and gain valuable experience.
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Illustration 1: (Source: Inbound tourism forecast, 2017)
As looking the graph mentioned above, it has been clearly seen that the number of
foreign tourist visiting at Britain are increases which is good sign for travel and tourism sector.
As in 2016, the inbound number of visitors are 37.6 which are increased to 39.7 thus
development of such sector are increases over a period of time.
It also has been observed that the reason behind increment in the number of foreign
tourist is due to changing in trends that exist in travel and tourism sector. Adventure and sports
are the two reasons which attracted lots of customers across worldwide.
2.2: Covered in Poster
TASK 3
3.1: Analysis of way in which Whitbread business could respond to change
It is essentially required for travel and tourism business to accept changes through
implementing an effective plans and strategies which help them in sustaining in competitive
market for longer period of time. Therefore, Whitbread in order to exist in market and generate
huge revenues, need to make sudden changes in their existing technologies and other related
strategies in order to achieve desire target within pre-determined period of time. The
management of Whitbread should required to develop all plans related with marketing,
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technological advancement etc. and follow all relevant steps in order to execute according to the
changes so as to achieve desired goals and objectives.
Sometimes it becomes difficult for management, corporation and individuals to identify
the changes and how to manage such changes in order to achieve profitable outcomes. Therefore,
in order to accept changes there are four points which need to be considered by Whitbread such
are as follows:
 Focusing of previous mistaken and on the basis of that, corrective actions should be
taken.
 The needs and demands of workforce are also needed to be identified and considered
while making an effective plans and strategies.
 Implementing advanced and updated technologies with an objective of minimising the
cost of production and marketing process.
 Needed to have proper knowledge about market and trends exist in order to make suitable
plans to cope up with such trends.
3.2: Strategies development in relation to response to changes by Whitbread Plc
Whitbread Plc becomes one of the largest Hotel, restaurant and coffee shop where more
than 50000 employees are working to provide products and services to the travellers. The
business has operated into two divisions such as Premier Inn Hotel and Costa coffee (Reisinger,
2015). Through this, they can attain huge customer strength and generate huge revenues as well.
As two companies are operated by Whitbread Plc with an objective of capturing large market
share. In order to cope up with new trends and changes and expand business in market, the
management of both business should required to make an effective strategies and plans which are
determined as below:
Premier Inn Hotel: It is one of the established hotel brand of UK which operated its
business operation in different locations including city centres, suburbs. It has attained approx.
65000 rooms and has attained 750 hotels due to which they provide maximum number of
customers.
Costa: It becomes one of the largest coffee chain of UK which has operated its business
in multiple of countries. It has attained over 3401 stores in more than 31 countries. In UK itself,
Costa has opened nearly 2121 restaurants due to which they captures large market share of UK.
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To expand business operation on large scale, Whitbread Plc need to formulate an
effective marketing which are as explained as under:
Price: Costa and Premier Inn Hotel both have already attained brand identity in market
world due to which set high prices on their products and services as they offered quality products
which maximises the satisfaction level of customers. Through this, business has attained limited
customer base. Therefore, to attract middle class customers the company should required to
focus on reducing the prices of products.
Product: Whitbread Plc has divided into two divisions such as Costa and Premier Inn
Hotel which deals in providing different range of food products at good quality. Therefore, they
need to communicate with the customers regarding value of money in order to attract large
number of customers (Standing, Tang-Taye and Boyer, 2014).
Place: Whitbread Plc has operated its business through out the world in order to expand
their areas of business. The company has already established brand due to which they have
enough resources to conduct various research in different countries in order to find out the
demand of their products. This will help them in expanding business to different countries.
Promotion: Without doing promotion of goods and services, the company unable to
provide benefits of products to the customers thus failed to attract them. Therefore, the
management should required to adopt an effective marketing tools such as social media, TV ads,
newspapers etc. which can easily influence the interest and buying behaviour of customers.
Therefore, in order to reach tourist destination information to maximum number of people then
promotion are must required.
Process: It refers to the process of manufacturing quality products and services which
ensures in maximising the satisfaction level of customers As both Costa and Premier Inn Hotel
deals in providing food products and service at various destination in order to facilitate
customers to get their goods at the time of travelling.
People: It refers to the people who are involved in the distribution of products and
services to maximum number of customers. The employees of both Costa and Premier Inn Hotel
are required to know how to treat and attract customers in such an effective manner that will
satisfied their interest and behaviour. This will maximise the satisfaction level of employees as
well as customers.
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Physical evidence: It refers to the recognition of company with the help of their products
and name. As Costa and Premier Inn Hotel are already attained brand identity thus can easily
recognise by the customers. But there are some countries where they are not operated their
business the management need to make advertisement about the information of their product so
that it will attract and influence the interest and behaviour of customers towards buying their
product (Timothy, 2014).
3.3: Justify the strategies which are using in response to modification
There are various strategies or problems that may arise in the process of executing
business activities brings negative outcome to company. Whitbread has already attained strong
brand identity in market. Therefore, adopting an effective strategies will provide an opportunity
to attract and influence the interest and buying behaviour of customers.
Premier Inn Restaurant: It becomes one of the largest hotel brand which has operated
750 hotels in various locations such as city centres, suburbs and airports through which they can
attract maximum number of customers. Thus, to maintain their stable position the management
need to make an effective strategies related with marketing, pricing strategies etc. after analysing
the strategies of their rivals. Through such strategies, they can easily provide accurate and
relevant information about the products and services they offered in market so that maximum
customer base will be get.
Costa: It is one of the coffee house in the United Kingdom and ranked second position in
market. It has been operated over 3401 stores in more than 31 countries due to which they can
offered their quality products and services to the maximum number of customers. In order to
enhance their customer strength, the company should required to adopt marketing tools as an
effective strategy through which they can easily find out the taste and preferences of targeted
customers and took corrective actions accordingly. The decisions related with changing in
pricing policies, menu card, variety of coffee products are such example which should required
to be considered in order to make an effective plans and strategies (Wachowiak, 2016).
TASK 4
4.1: Implications of problems and trends that drivers changes with tourism sectors
Travel and tourism is one of the fastest growing industry which puts largely impact on
the economy of country as well. There are various issues and problems that may arise in the
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process of achieving growth and success which need to be resolved as quickly as possible. Such
issues can make directly or indirectly impact on the business operations and various activities of
travel industry. As Trailfinders Ltd. Has operated its business across worldwide and reliable for
proving quality services. Thus to maintain the reliability, the company can change its existing
policies and strategies in order to achieve huge customer base and capture large market share of
UK. Following are the some areas in which the firm need to focus on development:
Employment level: In the event at which the labour cost are increased, it will majorly
affect the operations of company as without fulfilling needs and requirements of employees they
may show less interest in working within an organisation. Increment in labour cost reduce the
profitability of company due to which they their revenue may also may get affected. Any
changes that happens and business exercise can perform as per the needs (Werthner and et. al.,
2015).
Alteration in structure: In order to adopt changes exist in market, “Trailfinders Ltd.”
need to make changes in their business structure. It can done either through merger or acquisition
as both help in increaser the capability of company. For example, in case of merger and
acquisition the resources and share capital of company increases which lead to enhance the
overall capacity of an organisation. Basically it can be done with an objective to earn profit as
well as market share over a period of time.
Technology: It is considered an important element that will help company in achieving
growth and success of company. Using advanced technology helps in reducing cost of
production thus can able to charge low prices from the customers. This will help in attracting
large number of customers and gain maximum revenue as well. For example. Using LED at
destination helps visitors to get accurate information about the history of such destinations. This
will help in attracting customers due to which they earn huge revenue as well. Through this, they
can contribute maximum to the economy of the country.
4.2: Likely consequences of businesses failing to respond change
A private owned company named trail finders limited which operates with a total of 32
travel centres in the united kingdom and Ireland has acquired staff of more 1000 employees.
Therefore it is important for the company to respond in a systematic manner to maintain their
existing market by continuing to provide goods and services (Williams and Lew, 2014). If the
company fails to establish a systematic manner in adopting the changes then it will have an
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negative impact. If the company fails to adopt the changes then it will have following
implications that are discussed below:
 The company will form a negative image and it will lose a lot a its customers and clients
as they will shift to the another company. This negative image will impact the large
customer base that is acquired by the company already. This will spoil the company's
overall reputation and image as well (Current Issues in Travel and Tourism, 2017).
 If the company fails to adopt the changes it will lead to decrease in wage of affiliation
and will degrade the position and goodwill of the company. This will lead to losing of
competition in the market by the company and will cause an increase in the overall cost.
 It will hamper the relationship of the company with their suppliers and other
stakeholders which will decrease the raw material supply to the company by its
suppliers and thereby decreasing the amount, quality and cost of production.
CONCLUSION
It has been concluded from the above project report that growth of economy largely
depend on the revenue earned by travel and tourism industry therefore need to be make an
effective strategies and plans for the growth and success of such industry. The government and
private companies which are indulged in providing tourism services are held liable to prepare
budget for the development of activities executed under such industry in order to achieve desired
goals and objectives. There are various issues and problems also may arises which need to
resolved through implementing an effective tools and techniques.
REFERENCES
Books and Journals
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Online
Current Issues in Travel and Tourism. 2017. [Online]. Available through:
<http://www.tandfonline.com/doi/abs/10.1080/21568316.2012.748688>.
Visit Britain reports increase in volume and value of inbound tourism in 2015. [Online].
Available through:
<https://www.hospitality-interiors.net/news/articles/2016/01/457364505-visitbritain-
reports-increase-volume-and-value-inbound-tourism-2015>.
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